Stefan Sagmeister says you’re not a storyteller, calls you mean names
So, I’m a sucker for a good taking to task as much as the next guy, but let’s be honest, calling people fuckheads and crapping on their vision of their life isn’t going to endear you to anyone, at least not people whose opinion you should care about. That said, likability clearly isn’t the aim here, and there’s a relevant point to the commentary. We need less self aggrandizement in general, and this is definitely one way to make that point. To those who say you catch more flies with honey: True, but spiders catch more flies, and they bite…
This was bound to happen. It's just the next topic in a long conversation about the ad industry and its fullness of itself. If opinions matter, which is debatable, mine is that storytelling isn’t the problem, storytellers are. Telling a story is a great analogy for an experience that has a beginning, middle, and end. Understanding how to create things in that frame of reference is important and educational, I’d go so far as to say it’s a lost art. Using it as a sense of identity about what you are? I’ll refer you to Mr. Sagmeister. He makes some great points that literal storytellers often don't view themselves that way, and that's a problem.
If you enjoy a little abuse with your creative, and let's be honest, who in the ad world doesn't, you can catch more of Stefan Sagmeister ( Sagmeister & Walsh) speaking in September at the CAMP festival in partnership with FITC (They're the folks responsible for the original video).