Suckers come to Bacardi.

Adland: 

Bacardi is seeding a new viral ad which seems to follow somebodies unwritten rule that virals need to have sophomoric crude and often sexist humor in it in order to spread. These are the virals we usually don't pass around because there's a limited pool of people we can share that with. Do you remember what you were showing your friends last week? Yeah that apple mini iPod ad wasn't it? Not a titty in sight. Worked quite well anyway.

Spoiler alert, the punchline for the Bacardi ad is a woman has four breasts and meets her perfect man, with four hands.. ha. ha.. ha.. No that's not funny, and I really tried to smile at it, but it just wasn't clever.

You can view the ads on Bacardis microsite Planet-party.net (not planet-party.com which is for sale in case anyone feels like pulling a prank), the two ads are called "Come" and "Suckers" and you'll have to click and guess your way through a very unfortunate interface designed as a party crowd shot before you can find the actual films. My advice is, don't bother.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (6)

  • blabla's picture
    blabla

    That is beyond bad. Bacardi Sucks.

    Dec 14, 2004
  • Dabitch's picture
    Dabitch

    I think the proposition might be "Suckers who think this shit is funny, drink Bacardi".

    Dec 14, 2004
  • troymcclure's picture
    troymcclure

    I shouldn't be getting turned on by this, should I?

    Dec 14, 2004
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    As a guerrilla in an industry of giants, I am often critical of the big guys. I have to give Bacardi some props for being a better marketer than Allied Domecq. However, I think this ad is silly. I spent some years in the beer business and hated the frat boy advertising that rendered women as little but sex objects. Bacardi can and should do better than this.

    Ken

    Dec 15, 2004
  • Dabitch's picture
    Dabitch

    I just love GoldenFiddles comment on this.

    Bacardi has a new online ad in which a woman with four breasts meets man with four hands in a space-bar. Remember, you have to be twenty-one to drink but only six to appreciate this humor.

    Dec 17, 2004

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