Suckers come to Bacardi.

 
 

Suckers come to Bacardi.

Bacardi is seeding a new viral ad which seems to follow somebodies unwritten rule that virals need to have sophomoric crude and often sexist humor in it in order to spread. These are the virals we usually don't pass around, remember what you were showing your friends last week? Yeah that apple mini iPod ad wasn't it? Not a titty in sight.

Spoiler alert, the punchline is a woman has four breasts and meets her perfect man, with four hands.. ha. ha.. ha.. No that's not funny, and I really tried to smile at it, but it just wasn't clever anywhere.

You can view the ads on Bacardis microsite Planet-party.net (not planet-party.com which is for sale in case anyone feels like pulling a prank), the two ads are called "Come" and "Suckers" and you'll have to click and guess your way through a very unfortunate interface designed as a party crowd shot before you can find the actual films. My advice is, don't bother.

Adland: 

Comments

That is beyond bad. Bacardi Sucks.

I think the proposition might be "Suckers who think this shit is funny, drink Bacardi".

I shouldn't be getting turned on by this, should I?

Here's a four breasted woman with a little more nudity for you Madge billboard milks it... ;))

As a guerrilla in an industry of giants, I am often critical of the big guys. I have to give Bacardi some props for being a better marketer than Allied Domecq. However, I think this ad is silly. I spent some years in the beer business and hated the frat boy advertising that rendered women as little but sex objects. Bacardi can and should do better than this.

Ken

I just love GoldenFiddles comment on this.

Bacardi has a new online ad in which a woman with four breasts meets man with four hands in a space-bar. Remember, you have to be twenty-one to drink but only six to appreciate this humor.

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