Super Bowl XLIII Commercials Review - Third Quarter

Coca-Cola Co. - "Avatar" - :30

Summary: In "Avatar," a new ad of the Open Happiness campagin, people take on the look of their avatars as they move through life engrossed in their digital worlds.
Agency: Wieden & Kennedy
Review: Cute - plays well off the "real thing".

Bridgestone - "Hot Item" - :30


Summary: On Titan, Saturn's largest moon, two music-lovin' space travelers cruise Titan in the ultimate space vehicle equipped with high-performance, intergalactically envied Bridgestone tires.
Agency: Independent Richards Group of Dallas
Review: Decent, but not memorable. Is House of Pain still relevant?

Denny's - "Thugs" - :30

Summary:The ad aims to make fun of the "candy breakfasts" offered by competitors - pancakes and whipped cream - and instead will focus on the "real breakfast" served by Denny's - its longtime bacon-and-egg fare. The campaign, which continues beyond the Super Bowl, will feature voice-overs by actor Burt Reynolds. Denny's intends to use the Super Bowl ad to make a consumer offer to the game's audience.
Agency: Goodby Silverstein & Partners
Review: Casting is good. But will it change people's perception of Denny's?

Monster - "Moose" - :30
Summary: Top dog in office has moose head on the wall, reveals to see that the ass part is over some poor schlobs desk.
Agency: BBDO
Review: Funny on the reveal. Nice use of that.

Anheuser-Busch/Budweiser - "Clydesdales Generations" - :60

Summary: The as shows America’s first-generation immigrants arriving at The Battery in a boat. As the immigrants take in the glory of the Statue of Liberty and make their way through this new world of opportunity, we’re given a glimpse of just how many thousands of people came to live here... And were kind enough to bring the Clydesdale horse. Fun fact: This is the second Super Bowl ad this year with actor Bjørn Johnson in it (other is for Castrol Motor Oil).
Agency: Waylon Advertising, St. Louis
Review: Epic. And very "American dream".

Walt Disney Pictures/Pixar - "Race to Witch Mountain" and Pixar's "Up".
Agency: In-house

Paramount Pictures - 'Transformers 2"
Agency: In-house

CareerBuilder - "It May Be Time" - :60

Summary: A koala bear and a co-worker in a Speedo depict surefire signals that it's time to start building a better work situation and go to today.
Agency: Wieden & Kennedy
Review: Can you relate? I think there's elements of this we all can relate to...minus punching the koala bear ;) Nicely done. A bit repetitious though, could have shown more things or been shorter.

Coca-Cola Co. - "Heist" - :30

Summary: Open Happiness campaign spot of 60-seconds, "Heist," which features music from "Peter and the Wolf," conducted by Robert Miller and performed by the Los Angeles Philharmonic, a man dozes off in a park only to have insects scheme to make off with his Coke.
Agency: Wieden & Kennedy
Review: Even if you hate anthropomorphic animal stuff, this is nicely done! Has a bit of epic/timeless feel to it too.

Kellogg - "Plant A Seed" - :30

Summary: Spokescharacter Tony the Tiger asks viewers to go to and nominate a kid's playing field to be rebuilt on Kellogg's dime as part of their "Earn Your Stripes" initiative, where they will renovate 50 fields around the country. In the ad, we see a run-down field morph into a lush playground. SuperBowl09review - Google Docs
Agency: Leo Burnett, Chicago
Review: Nice pro bono thing, but is the Super Bowl the right place to air this? How about using your 3 million to put into your charitable actions instead?

NFL - "Usama Young" - :60

Summary: The NFL collected player stories and picked this winner from Usama Young, cornerback for the New Orleans Saints. Young, with his father, talks about what it took for him to get to where he is today. Directed by Joe Pytka.
Agency: BBDO
Review: Decent life story montage. Interesting that the past is in color and the present is in black and white.

Regional Ad Pod:

Heineken - "Warrior/John Turturro" - :30

Summary: This spot airs regionally in 27 local markets. In the ad, Turturro shares his drinking wisdom: "This is not a beer; this is a sword. Wield it with honor. Or cut yourself off."
Agency: Wieden+Kennedy Portland
Review: Probably the most sophisticated spot to air in the Super Bowl in years.

Dunkin' Donut - You Kin' Do It Anthem

Amica Award

Links to the other parts
Super Bowl XLIII Commercials Review - First Quarter
Super Bowl XLIII Commercials Review - Second Quarter
Super Bowl XLIII Commercials Review - Third Quarter
Super Bowl XLIII Commercials Review - Fourth Quarter