Super Bowl XXXIX Advertising Bonanza -*SPOILER ALERT*

Everyone is wondering what will air on Sunday and how soon after that will the Super Bowl XXXIX be added to the massive Claymore Project?

The answer to the latter is as soon as possible, after the game, when all the ads have aired the Super Bowl XXXIX will be added to the Super Bowl Commercial Archive, making the archive 32 years of bowls, which funnily enough is as many years as Dabitch is old. This cracks us up.

There's also buzzing about the banned by Fox ads, for the record 2 ads from GoDaddy.com have been nixed, 1 ad from Anheuser-Busch, 1 ad from Airborne and just now and ad for Ford Lincoln Mark LT was banned by focus groups.

Read more for all the ad goodness- but beware- *SPOILER ALERT*- includes plots and things you'll see. If you want to be surprised, you're better off not reading this. But do come back after the game for the ads and the ad review.

UPDATED: Feb 5th, 2:35pm EST
UPDATED: Feb 5th, 8:55am EST
UPDATED: Feb 4th, 6:40pm EST
UPDATED: Feb 4th, 9:45am EST

Pre-Game:
Subway: 2- :30
Ad Agency: Goodby, Silverstein & Partners, San Francisco
Summary: Promoting toasted sandwiches

Ford: F Series - "Roadhouse" - 1 - :60
Ad Agency: Unknown at this time
Summary: The Western shoot-out scenario begins on a desert highway as a coyote runs across the road. A family of four riding in a sedan tries to appear calm and nonchalant as a convoy of rough, menacing looking motorcycle riders advances on their vehicle. The gang passes the sedan on both sides, with riders pausing briefly to grin at the passengers in the car holding their breath.

The gang pulls up to a roadhouse and stops. The lead rider puts his boots to the ground, removes his sunglasses and stares toward the roadhouse. His expression changes. We see the riders appearing more timid as they size up several Ford F-150 and Super Duty truck grilles 'staring' back at them menacingly. "I ain't goin' in there," says the leader. "Salad bar's better up the road," says another rider. The gang rides off. When the dust settles, viewers see a lineup of eight Ford trucks parked out front of the roadhouse as the voiceover says, "We don't just make our trucks tough - we make you tough." The 'Built Ford Tough' tag punctuates the ad.

Pizza Hut
Ad Agency: BBDO, NY
Summary: Use Muppets characters, including Kermit the Frog and Miss Piggy to shill Pizza Hut's new Dippin' Strips pizza, which is served with three sauces.
Creative Credits: Janet Lyons, EVP, Executive Creative Director; Chris Curry, Associate Creative Director; Tommy Troncoso, Copywriter; Monica Victor, Executive Producer; Rick Doerr, SVP, Senior Account Director; Megan Bundy, Account Executive.

MasterCard
Ad Agency: McCann Erickson, NY
Summary: A guy throws a fish he has just caught back in the water after seeing a tear well up in the fish's eye. The tag line: "Daring to show your feelings ... Priceless."

Blockbuster Online Pre 1 :30
Ad agency: Doner, Detroit, media buy by Camelot Communications Inc, Dallas
Summary: This is the first national broadcast advertising campaign for Blockbuster Online. The ads will promote the convenience of BLOCKBUSTER Online's Internet-based DVD rental subscription service.

Adidas - a3 Garnett '05 - "Made to Perfection"
Ad Agency: 180/TBWA (TBWAChiatDay San Francisco)
Summary: The spot launches Kevin Garnett's second signature performance basketball shoe. The ad opens on a remote workshop with an artist who is making a very detailed lifelike figurine of Kevin Garnett. As he progresses we realize that he has created very realistic models of Kevin Garnett, Tracy McGrady and Tim Duncan. The craftsman then takes the figures to a small door located on the floor of his workshop. He then reaches down and lifts the roof off of a real arena and begins placing the three superstars on the court. While being lowered onto the court Garnett, McGrady and Duncan all come to life. Lastly, a basketball drops down and lands between the players on the court. "The Big Three" then realize what their mission is: be the best basketball players and ensure the future of the game.

Viewers are then directed to www.21121.com to see "The Journey," a 3D animated short film that is a continuation of the ad. KG, T-Mac and Tim find themselves in an empty arena where they encounter a mysterious janitor, who leads them on a time-warp journey to basketball's past, present, and future. The janitor shows them basketball in its purest form in the past, the game's present day heroics, and an unsettling glimpse of what could be basketball's future. The players, fraught over the future state of the game, realize that they must work to preserve the purity of the sport for future generations. The online film was illustrated, designed and directed by Mekanism's Ian Kovalik. Visually inspired by street art tagged around urban basketball courts, Kovalik designed the characters and sets so they appear hand-painted.

First Half:
AmeriQuest Mortgage Co. 1-: 30
Ad Agency: DDB Direct, Los Angeles
Summary: Company is halftime sponsor. Ad features the tagline “Don’t Judge.” The two commercials feature everyday people who are caught in situations that are misinterpreted by observers. One includes a romantic dinner that goes awry after cat knocks over spaghetti sauce.

Ford Motor Co.- Mustang- "Green Light"- this was orginal air time for Lincoln Mark LT pickup (see further down for story)-
Ad Agency: J Walter Thompson, Detroit
Summary: Original ad pulled. See below. Will re-run the spot for the 2005 Mustang convertible, since Lincoln didn't have another ad ready to go in that spot.
The ad opens on a stark, snowy landscape in the middle of nowhere. A red Mustang GT Convertible, top down, waits at the middle of an otherwise deserted intersection. The stoplight is green. A police car pulls up behind it and waits for the Mustang to move. The policeman sips his coffee, then after a few moments, gets out of his car. Ticket book and pen in hand, he walks up to the Mustang. He greets the driver with a "Hi, ho. Sir, you have a green light, you know."

There's no response from the driver, who continues staring straight ahead with a happy smile on his face. He's wearing sunglasses and is dressed in a bright Hawaiian shirt. The policeman taps him on the cheek with his pen. When it clicks against his skin, the policeman pries the sunglasses from the driver's face -- he's frozen solid. The voiceover tells viewers, "You just don't introduce a convertible this irresistible in the middle of winter. Coming this spring, the 2005 Mustang Convertible" and ends with Ford's new divisional theme line, 'Built for the Road Ahead.'

Unilever - Degree- 1: 30
Ad Agency: Lowe Worldwide, NY
Summary: Degree will launch Degree for Men with their ad during the Super Bowl, aiming to reach 25-35-year-old males with a spot featuring action figures.

Part spoof of old GI Joe commercials, part Maxim magazine satire, the 30-second Super Bowl spot shows a "Mama's Boy" doll being pushed around by his Mama doll. "He never sweats because he doesn't risk leaving his Mama," says the spokesman for "Dull Co." toys. The spot promises future ads featuring his sad-sack doll buddies: "The Wuss" and "The SuckUp."

The Super Bowl ad begins a months-long marketing effort includes a Web site devoted to "In-Action" hero dolls that goes online Feb. 5, says to Christopher Luxon, brand development director.

This is also the brand's first year in the Super Bowl.

Visa: - 1 :30
Ad Agency: BBDO, NY
Summary: USAToday reports:

In the ad, a woman cries out for help from a dark city street, distressed that a stolen Visa check card will be easily used by a thief to drain her checking account.

Childhood heroes from Marvel (MRVL) comic books, including Spider-Man and Captain America, rush to her aid, only to be disappointed by the false alarm: Visa cardholders are not liable for any fraudulent charges, they tell her.

Pepsi-Cola Co.- Diet Pepsi- "Diet Pepsi Truck"- 1 :45
Ad Agency: DDB, NY
Summary: Sean "P. Diddy" Combs unknowingly starts a trend among Hollywood stars and people everywhere, when his car breaks down and he hitches a ride to an awards show in a Diet Pepsi truck. Also featured are Eva Longoria ("Desperate Housewives"), Carson Daly ("The Carson Daly Show") and Wilmer Valderrama ("That 70's Show").

Pepsi-Cola Co.- Diet Pepsi- "Guy Watcher"-1 :30
Ad Agency: DDB, NY for Diet Pepsi
Summary: A good-looking guy walking down the street while drinking a Diet Pepsi catches the attention of a number of admirers, including supermodel Cindy Crawford.

Pepsi-Cola Co. - Pepsi/iTunes -"Bottle Songs"- 1 :45
Ad Agency: TBWA, Playa del Rey
Summary: Featuring a number of popular tracks from a series of music genres. The spot illustrates how winning a free song from the Pepsi iTunes promotion is as easy and opening the bottle. People in various situations twist off the caps and music plays, or in some cases they close the cap to stop the music from playing. Ends with "Your song is in the bottle."

Pepsi-Cola Co.- Pepsi/iTunes- "iTunes"- 1 :30
Ad Agency: TBWA, Playa del Rey
Summary: No info yet released. Possibly featuring singers Gwen Stefani and Eve.

First Quarter:
FedEx - 1 :45 (third break, second spot)
Ad Agency: BBDO, NY
Summary: Actor Burt Reynolds and a dancing bear star in the ad promoting The ad promotes FedEx Kinko's.

GoDaddy.com- originally was to air two spots, one here and one in the 4th quarter, but both have not received the "all clear" from FOX It is uncertain, as of now, what they will do with the airtime they have bought.
Ad Agency:Ad Store, NY

Olympus Imaging America- 1 : 30s
Ad Agency: Martin Agency, Richmond, VA
Summary: Highlighting m:robe 500- a digital music player
with a range of folks dancing to funky music and in photos. Viewers will be viewers to a new Olympus web site - www.olympusgroove.com - where they learn the dance techniques, morph themselves into a Poplockin' dance routine, and get in the groove with the m:robe digital music player. The site has information on how the product works and where it can be purchased.

The central character in both spots is a stylish young male who, armed with the Olympus m:robe, travels through a variety of different lifestyle scenarios inspiring cool, alternative dance moves in people you wouldn't expect to be able to groove, including an elderly tourist couple, a little boy playing pinata at his birthday party, two bridesmaids and a couple of football tailgaters.

The key message in the spot is that Olympus m:robe is a fun, exciting, and innovative electronic device to "Let Your Pictures Groove."
Music featured is "Jacques Your Body," from the UK group called Les Rhythmes Digitals (LRD) and "Pure Gold," by the group called the Offcuts.

The dance technique is called Poplockin', first made popular by a group called the Electric Boogaloos. Poplockin' requires serious muscle control as the dancer is moving his or her body in a series of pops and locks, while remaining in one stationary area of the dance floor. Dave Meyers, from @radical media, directed the Olympus commercials and choreograhy was done my Hihat.

Honda Motor Co - Honda Brand-"Peaks" - 1 :30
Ad Agency: RPA, Santa Monica
Summary: Launching pickup truck Ridgeline, the spot show the all-new four-wheel drive truck going through its paces over rugged terrain and large-scale peaks. The spot ends on top of a ridge as the voiceove, Clancy Brown of the HBO series "Carnivale" announces, "Above All, It's a Honda." Special effects company "The Orphanage" enhanced the dramatic scenery in the opening sequence fimed on Hawa'ii.

MBNA Corp.- 1 :30
Ad Agency: WPP's The Helm, NY
Summary: Ad stars Gladys Knight and John Travolta. The theme of the ad -- "If You're Into It, We're Into It".

Novartis' Ciba Vision- 1 :30
Ad Agency: Grey Global's Grey, NY
Summary: launch of O2Optix - director's cut of ad currently running.

Second Quarter:
Consentino USA- 1: 30
Ad Agency: Freed Advertising, Sugarland, TX
Summary: Features four top names in sports- Dennis Rodman, Mike Ditka, William "The Refrigerator" Perry and Jim McMahon, fighting fight about which countertop color best expresses their personalities. The ad was shot at VT2 Studios.

Frito-Lay- 1 :30
Ad Agency: Spike DDB, NY
Summary: Directed by Spike Lee, the ad stars MC Hammer as a cranky homeowner who won't return a kid's ball after it lands in his yard. After a bag of Lay's potato chips is tossed over the fence, he returns not only the ball but also other lost items he's hoarded over the years, including his neighbors' dog "Scruffy" and their 1972 Chevy Impala to the tune of "Can't Touch This".

General Motors - Cadillac - "Barrels" 1 :60
Ad Agency: Chemistri, Troy, Michigan
Summary:The 'Barrels' spot-highlights the unexpected performance credentials of all three vehicles in the V-Series line-up that include the CTS-V, STS-V and XLR-V, focusing on their ability to go 0-60 m.p.h. in under five seconds. Directed by Peter Thwaites.

Career Builder- 2 :30s
Ad Agency: Cramer-Krasselt, Chicago
Summary: Chimps in business suits at the office. Features the line "I work with a bunch of monkeys," even though they aren't monkeys, but chimps. On of the two spots is titled "Apology". On the CareerBuilder.com site, there are slugs for a total of four ads which will be posted after the game tomorrow, so it's possible they have bought other air time in pre or post or sometime during game day.

Second Half:
AmeriQuest Mortgage Co. 1-: 30
Ad Agency: DDB Direct, Los Angeles
Summary: Company is halftime sponsor. Ad features the tagline “Don’t Judge.” The two commercials feature everyday people who are caught in situations that are misinterpreted by observers. One includes a romantic dinner that goes awry after cat knocks over spaghetti sauce.

NFL Network - "Two-morrow" -1 :60
Ad agency: Triple Double
Summary: Reminds fans that NFL Network is there for them in the off-season. Using the tag line "NFL Network: Where Football Season Never Ends", the spot features NFL stars disappointed that they are not in this year's Super Bowl, and features Ben Roethlisberger, Joe Montana, Curtis Martin, Jon Gruden, Steve McNair, Roy Williams, Daunte Culpepper, Byron Leftwich, Ephraim Salaam, Marvin Lewis, and Chad Johnson.

Third Quarter:
Mcllhenny Company's Tabasco- "Tanlines"- 1:30
Ad Agency: DDB, Dallas
Summary: Air in first break. Features a woman on the beach wearing a Tabasco bikini with unexpected twist.

Cialis- 1 :60
Ad Agency: Grey Worldwide, NY
Summary: Should be the 2nd ad in 3rd Q. A series of vignettes of older couples in playful or romantic settings, set to the 1963 hit tune "Be My Baby" by The Ronettes.

Napster: "Do the math"-1 :30
Ad Agency: In-house
Summary: part of the six-month, $30 million designed to look like part of Sunday's game, showing a raucous crowd, with some fans painted in letters that spell out the word "N-a-p-s-t-e-r." The camera pans the stands until it spies the Napster "kitty" icon holding up a sign comparing the cost of 10,000 songs on iTunes ($10,000) versus Napster ($15).
"Do the math," the sign reads. "How much will it cost to fill up your player?"

Staples- "Easy Button"- :30
Ad Agency: McCann-Erickson, New York
Summary: Existing spot that launched current 'Easy Button' campaign. Super Adgrunts, view the spot here).

Ford Motor Co. - Volvo - 1 :30

Ad Agency: Euro RSCG MVBMS, NY
Summary: Airing in the 2nd commercial pod. Launches campaign for eight-cylinder version of Volvo XC90 sport utility vehicle- unveil an online sweepstakes for a chance to win a trip into space on Richard Branson's Virgin Galactic. Mr. Branson appears near the end of the 30-second spot and Virgin said Mr. Branson will donate the proceeds from his ad.The commercial will direct viewers to a Web site, www.boldlygo.com, where visitors can enter the sweepstakes. Volvo said the prize, which includes three days of pre-flight training, is valued at $200,000.

Olympus Imaging America- 1 : 30s
Ad Agency: Martin Agency, Richmond, VA
Summary: Highlighting m:robe 500- a digital music player
with a range of folks dancing to funky music and in photos. Viewers will be viewers to a new Olympus web site - www.olympusgroove.com - where they learn the dance techniques, morph themselves into a Poplockin' dance routine, and get in the groove with the m:robe digital music player. The site has information on how the product works and where it can be purchased.

The central character in both spots is a stylish young male who, armed with the Olympus m:robe, travels through a variety of different lifestyle scenarios inspiring cool, alternative dance moves in people you wouldn't expect to be able to groove, including an elderly tourist couple, a little boy playing pinata at his birthday party, two bridesmaids and a couple of football tailgaters.

The key message in the spot is that Olympus m:robe is a fun, exciting, and innovative electronic device to "Let Your Pictures Groove."
Music featured is "Jacques Your Body," from the UK group called Les Rhythmes Digitals (LRD) and "Pure Gold," by the group called the Offcuts.

The dance technique is called Poplockin', first made popular by a group called the Electric Boogaloos. Poplockin' requires serious muscle control as the dancer is moving his or her body in a series of pops and locks, while remaining in one stationary area of the dance floor. Dave Meyers, from @radical media, directed the Olympus commercials and choreograhy was done my Hihat.

Honda Motor Co - Honda Brand - "Buckles"- 1 :30
Ad Agency: RPA, Santa Monica
Summary: Launches Ridgeline pickup truck. The spot demonstrates the vehicle's "unique innovations that include an industry first In-Bed Trunk(TM) and integrated truck frame". The truck ends up on a ridge as the final line, "Above all, it's a Honda," is delivered.

Career Builder- 2 :30s in total
Ad Agency: Cramer-Krasselt, Chicago
Summary: Chimps in business suits at the office. Features the line "I work with a bunch of monkeys," even though they aren't monkeys, but chimps. On of the two spots is titled "Apology". On the CareerBuilder.com site, there are slugs for a total of four ads which will be posted after the game tomorrow, so it's possible they have bought other air time in pre or post or sometime during game day.

Fourth Quarter:
Anheuser-Busch - Don't Drink & Drive- "Cedric Designated Driver "- 1: 30
Ad Agency: DDB Worldwide, Chicago
Summary: A fan gestures to buy Cedric "the Entertainer" a Bud Light from across a crowded bar. Cedric declines the offer by gesturing back that he is the designated driver. In the noise and confusion, the fan, and the rest of the patrons in the bar, take Cedric's gesture for a fun, new dance move that sends a powerful message about how universally accepted designating a driver has become. As the tagline says, "Designate a Driver. Everybody's Doing it."

Subway- 1 :60
Ad Agency: Goodby, Silverstein & Partners, SF
Summary: Sans Jared, promoting toasted sandwiches. Police find two teen boys in steamy car eating new, toasted sub sandwiches.

Post-Game:
General Motors - Cadillac -"Barrels"- 1 -:30
Ad Agency: Chemistri, Troy, Michigan
Summary: :3 :30s - Vseries, STS sedan, CTS sedan & XLR Sportscar + go 1-60 in under 5 sec.

General Motors - Cadillac- "Elope" - 1 :60
Ad Agency: Chemistri, Troy, Michigan
Summary: "Elope" that tells the story of a girl and her boyfriend sneaking off to get married in her father's Cadillac XLR. As the first car commercial shot and finished in high definition, "Elope" dramatically showcases the many features of the XLR.

General Motors - Cadillac -2 :30s
Ad Agency: Chemistri, Troy, Michigan
Summary: Vseries, STS sedan, CTS sedan & XLR Sportscar that go 1-60 in under 5 sec.

Blockbuster Online - 1 :30
Ad agency: Doner, Detroit, media by Camelot Communications Inc, Dallas
Summary: This is the first national broadcast advertising campaign for Blockbuster Online. The ads will promote the convenience of BLOCKBUSTER Online's Internet-based DVD rental subscription service.

UNKNOWN AIR TIME:
General Motors - Cadillac - unknown number of :05 ads
Ad Agency: Chemistri, Troy, Michigan
Summary: Ads ponder the relative length of five seconds. Those ads will tout CadillacUnder5.com. Adweek.com reports:

Cadillac has lined up John Travolta and others in the cast of MGM's upcoming feature Be Cool, to promote its sponsorship of Super Bowl XXXIX and support sales of the Cadillac V-Series performance vehicle.

The effort centers on a national short-film competition for aspiring filmmakers: make a five-second movie for a chance to attend a private screening of Be Cool with director F. Gary Gray in attendance. Be Cool cast members Travolta, Christina Milian and Cedric the Entertainer will judge finalists, with four winners from five categories to be announced in late February.

The winner of each category also gets a junket to London to watch the U.K. premiere of the movie. Grand prize winners get a 2005 Cadillac CTS-V. General Motors said, in a release, that the winning films would be shown "in a surprise format."

Anheuser-Busch - 9 - :30s for Budweiser and Bud Light
Ad Agency: DDB Worldwide, Chicago; DDB Worldwide, NY; Goodby, Silverstein & Partners, SF; Hill Holliday, Boston
Summary: So far all we know is that one spot will include the Cyldesdale horses (this might possibly be Goodby's spot as the did the Cyldesdale/Donkey spot last year.)
Anheuser-Busch will air a 60-second "salute" television ad during the broadcast of the Super Bowl to honor those who serve our(US) country."Heroes Salute" to honor the U.S. Armed Services by offering free single-day admission to its SeaWorld and Busch Gardens parks to active duty military, active reservists, U.S. Coast Guard, National Guardsmen and as many as three direct dependents beginning Feb. 7 through Dec. 31, 2005.

Anheuser-Busch- Bud Select
Ad agency: DDB Worldwide, Chicago
Summary: Anheuser-Busch will introduce Budweiser Select, a “new kind of beer” that is brewed for a “crisp taste with no aftertaste” with an ad campaign launching during the game.

Anheuser-Busch- Bud Light
Ad agency: DDB Worldwide, Chicago; DDB Worldwide, NY; Goodby, Silverstein & Partners, SF; or Hill Holliday, Boston
Summary: Pilot jumps out of plane for six-pack of Bud Light after skydiver refuses to.

Buena Vista Pictures
Ad Agency: In-house
Summary: for The Pacifier

Emerald Nuts of California- 1 :30
Ad Agency: Goodby, Silverstein & Partners, SF
Summary: A father tries to avoid sharing his Emerald nuts with his daughter by claiming if he does, Santa Claus, a unicorn and the Easter Bunny will disappear. But each of them appears in the living room telling him he is wrong.
Post Production: Michael Killen and Jim Kreitzburg, Animal, Pittsburgh, PA.
Production: The Syndicate, Los Angeles, CA

McDonalds - DDB, Chicago- 1 :30
Ad Agency: DDB, Chicago
Summary: corporate branding- No further info at this time, but you can bet it will incorporate "I'm Lovin' It". Another possibility is for them to talk about their "healthy" options.

MGM Studios
Ad Agency: In-house
Summary: Unknown

Paramount Pictures- 2 :30s
Ad Agency: In-house
Summary: War of the Worlds & The Longest Yard

Sony Pictures- 1 :30
Ad Agency: In-house
Summary: for The Hitch

Universal Pictures- 1 :30
Ad Agency: In-house
Summary: Unknown

Warner Bros.- 2 :30s
Ad Agency: In-house
Summary:possibles are for Batman Begins, Charlie & The Chocolate Factory, The Dukes of Hazzard

Mastercard
Ad Agency: McCann Erickson, NY
Summary: Ten well-known U.S. grocery brand icons including Count Chocula, Chef Boyardee, Mr. Peanut, the Pillsbury Doughboy, Charlie the Tuna, the Jolly Green Giant, the Morton Salt Girl, Gorton's Fisherman, Mr. Clean and the Vlasic Stork share dinner in a MasterCard spot. ""We worked with all of the (food) companies to get their approval and to make sure the icons were behaving the way they were meant to behave," said Amy Fuller, group head of brand marketing at MasterCard."

Gameznflix.com
Ad Agency: Unknown
Summary: Unknown

Verizon Wireless - 1 :60
Ad Agency: McCann-Erickson, New York
Summary: Promotes new VCast Service that offers TV quality video for cell phones.

Ford- Mustang
Ad Agency: McCann Erickson, NY
Summary: A cop encounters a male driver, dressed in a Hawaiian shirt and smiling, frozen in his open-air convertible, based in part on the dark 1996 comedy "Fargo."

REGIONAL SPOTS:
Heineken
Ad Agency: Unknown
Summary: Brad Pitt buys a six-pack of Heineken and gets chased through the streets by paparazzi - who are really after the beer. Directed by David Fincher.

Texas Instruments: 1 :30
Ad Agency: TM Advertising, Dallas, TX
Summary: An on-field referee reviewing a play calls his wife, watching a DLP television at home, to help him out. The voice-over kicker says: "Make sure your next TV has DLP, a Texas Instruments technology." Drives consumers to www.dlp.com for more information on their Digital Light Processing microchip.
Comments: Shown in regional markets - Kansas City and Denver.

Miller
Ad agency: Martin Agency, Richmond, Va.
Miller will be running the ads in local markets after getting a thumbs down from FOX for their negative portrayal of the Super Bowl's largest ad spending advertiser.
Adage.com reports:

Miller broke ads Friday that poke fun at Bud Select (AB is breaking ads for this during the game), which is low-carb and has a crisp taste. The ads tout Miller Lite, saying if Anheuser-Busch wanted a better light beer it should have asked Miller.

Ads we won't see: they were either banned or just pulled by the company

Ford Motor Co. - Lincoln Mercury- Mark LT Pickup Truck
Ad Agency: Y&R, Michigan
Summary: Depicts a clergyman tempted by the new pickup truck. Keys are left in the collection plate. The clergyman finds the LT in the parking lot and caresses it. The owner of the LT arrives with his little girl hiding behind him, supposedly implying that she put the keys in the collection plate. Clergyman hands over the keys and then we see him adding "L" and "T" to a board announcing the upcoming sermon on lust.
Why won't we see it?: From APNews

The Chicago-based Survivors Networks of those Abused by Priests believed the little girl's presence in the ad with the clergyman and word "lust" had sexual overtones and that Lincoln was playing off the news of religious sex scandals to sell cars.

Anheuser-Busch- Bud Light
Ad Agency: DDB Worldwide, NY
Summary: Spoofs last year's "nipplegate", a stagehand rips Janet's outfit as he tries to open a bottle of Bud Light. He then tries to repair it with tape.
Why won't we see it?: Game and network officials gave the spot a thumbs down.

GoDaddy.com
Ad Agency:Ad Store, NY
Summary: The ad pokes fun at television censorship, with a sexy GoDaddy.com representative at a Broadcast Censorship Hearing, being aired on G-SPIN. (Want to see the ad that didn't make it to air? Super AdGrunts click here)
Why we won't see it: Originally GoDaddy.com was to air two spots, one here and one in the 4th quarter, but none received the "all clear" from FOX. It is uncertain, as of now, what they will do with the airtime they have bought.

Disney
USAToday reports:

Craig Dezern, a spokesman for Walt Disney World in Orlando, said the move has "no connection at all" with the indecency uproar. He said the timing just didn't jibe with two new theme park marketing efforts now underway: the "Happiest Celebration on Earth" promoting the 50th anniversary of Disneyland, which begins on May 5, and a "Magic Your Way" plan offering more flexible prices and vacation plans for consumers.

"I wouldn't read anything into the future of the program. This is about where we need to put our focus right now," Dezern said.

Allen Adamson, managing director of image consultants Landor, suspects image-conscious Disney might be taking a pass this year to "avoid the risk of doing something live they can't control." But Ross Sutherland, executive creative director of Young & Rubicam, said the ads have become so routine that consumers are tuning them out. "I don't think anyone will miss it. I won't," Sutherland said.

Airborne-
Ad agency: Endorphin Productions Inc., Pacific Grove
Mickey Rooney's bum showing ad.

The network rejected a cold remedy commercial that includes a brief shot of the 84-year-old actor's behind, said Fox Sports spokesman Lou D'Ermilio.
"Our standards department reviewed the ad, and it was deemed inappropriate for broadcast television," he said.
The commercial for the over-the-counter product Airborne is set in a sauna and depicts Rooney panicking when someone coughs. His towel drops as he rushes out, revealing his rear.

The ad will be streamed on Endorphin.com on Sunday. It was shot in August on a set near the Monterey Peninsula Airport.

LVCVA- City of Las Vegas- is hoping to run regional spots instead through FOX affilates
The NFL has again flatly rejected national ads featuring the LVCVA's "What happens here, stays here" Vegas stories theme because of its opposition to gambling on football games.
The LVCVA's initial "Vegas stories" ad campaign didn't show or mention gambling, but the NFL contends that any mention of Las Vegas connotes wagering.
A representative of R&R Partners, the LVCVA's advertising agency, confirmed Tuesday that there had been no new breakthroughs on convincing the NFL to change its stance on accepting the ads.
The LVCVA has prepared a new batch of the popular but controversial ads that depict visitors' adventures in the city. One of the most recent new ads reprises the roles of several characters from previous ads recounting their Las Vegas visits on an airplane leaving the city.

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.