The two Swedish graduates behind the D&AD Creative search, have won the 30 day D&AD challenge and with that a paid placement at London agency AMV.BBDO. Congrats adgrunt petterprinz, one half if the Petter & Kasper team bound for London.
The idea behind creative search, as demoed in this video, is an aggregated search engine that serves the results in form of images, video and even music, making the D&AD website one-stop shopping for inspiration.
"Petter & Kasper did what creative thinkers should - they saw a problem and solved it," said D&AD President and AMV.BBDO ECD Paul Brazier. "The creativesear.ch positions D&AD where it belongs - as the first place to go for inspiration. Most importantly, they answered the brief."
He continues, "I was impressed by the fact that they understood the tone needed for D&AD and presented it in a clear and dynamic way. Well done to them, I'm looking forward to welcoming this team in to AMV for their work experience."
Over half of Student Awards 2010 briefs include a placement as part of the prize. The winner of the Nokia interactive design brief will land a 3 to 6 months paid placement in their creative department; Which? is offering a 12-week paid placement to one of the winners of the Integrated Communication brief; De Facto will offer a paid placement to a Viral brief winner, along with £1000 if they decide to use the idea. Finally, New British Design will create a prototype and help market at least one of the winning furniture designs.