FCB Impact Johannesburg has created a unique point of purchase for Koo Strawberry Jam by turning the plastic bread tag into a piece of bread smothered with jam. Check out the campaign inside.
Advertising Agency: FCB Impact, Johannesburg, South Africa
Creative Director: Marthinus Duckitt
Art Director: Nelia Bezuidenhout
Copywriter: Pippa Capstick
Released: February 2007