FCB Impact Johannesburg has created a unique point of purchase for Koo Strawberry Jam by turning the plastic bread tag into a piece of bread smothered with jam. Check out the campaign inside.

Advertising Agency: FCB Impact, Johannesburg, South Africa Creative Director: Marthinus Duckitt Art Director: Nelia Bezuidenhout Copywriter: Pippa Capstick Released: February 2007

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Comments (1)

  • Dabitch's picture

    It's been a really long time since I said "now there's a media-idea I wish I had thought of." Really glad to be able to say that again, getting a little tired of the 'new' ideas that really aren't. This is clever.

    Apr 13, 2007

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