TBC Corporation’s Retail Brands have a mascot: Turner the spokeswheel

Adland: 

A new ad mascot has been born. His name is turned and he's a weird looking anthropomorphic steering wheel. He'll appear in ads for NTB brands, from tv commercials to social media snarks.

“We’re excited to introduce Turner to consumers,” said Scott Stoughton, Chief Marketing Officer of TBC Corporation. “As a steering wheel, Turner is truly a unique brand icon; he’s the central nerve center of our vehicle making him qualified to give tips and advice on everything car care related. In this capacity, Turner’s primary responsibility is watching out for consumers while on the road and we’re confident that consumers will recognize his position through his witty character, sense of humor and genuine concern for their well-being.”

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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