Mohr relocates from TBWA\Helsinki where he led award-winning digital campaigns for clients including adidas and helped transform TBWA\Helsinki towards true digital and innovative driven thinking
Martin (33) will lead digital creative across clients in the New York office and will report to TBWA\Chiat\Day New York’s Executive Creative Director Matt Ian. Martin joins from network agency, TBWA\Helsinki, where he was Executive Creative Director.
At TBWA\Helsinki, Martin was responsible for leading the adidas Window Shopping project, which was The Gunn Report’s third most awarded digital campaign of 2013.
Martin was also involved in the highly acclaimed and category-breaking Nissan Nismo watch concept, a branded piece of wearable technology.
Matt Ian, Executive Creative Director of TBWA\Chiat\Day New York, commented; “Martin brings with him an immense knowledge of digital and a strong background of TBWA and our global clients. He is a true innovator and his talent will be a fantastic asset to the creative team in New York.”
Martin adds; “My passion is to create ideas that excite. Ideas that people want to be involved with. I’m really looking forward to working with the New York team to help build new creative opportunities for our clients.”
Prior to TBWA\Helsinki, Martin worked at Hjaltelin, Stahl & Co. worked as Creative Director at Hjaltelin, Stahl & Co, which earned the title of creative agency of the year, (2011). Martin was also the Founder of WeknowMedia.
Martin will join TBWA\Chiat\Day New York in mid-March.