Tesco promote "Smokey Bacon" flavoured Pringles as Ramadan snack

A Tesco store in London managed to make this error when promoting midnight snacks for Ramadan - a store stocker who placed the Pringles with the "Ramadan Mubarak" (Ramadan is blessed) point of sale material stacked the different flavours available so that the "Smokey Bacon" was positioned at the top. Silly grocery stacker, that's where the parsley flavoured chips go!

So, "Smokey Bacon" flavour? There are no actual pigs involved in creating that flavour, Pringles don't contain any meat products at all. But followers of the Muslim faith "cannot consume the flesh of swine", which would include bacon, so why would they even want that flavour? It's haram!

Raza Hassan, who spotted the promotion in Liverpool Street and took the above photograph, said he wasn't offended by it, but just thought it was funny:

When I first saw the promotion, there were many flavours of crisps – it just so happened that particular flavour was placed on top. I think it is a very nice thought and gesture from Tesco, it just seemed a bit ironic!

A Tesco spokesperson has stated:

We are proud to offer a wide range of meals and products to meet the needs of our customers during Ramadan. We recognise these Pringles weren’t in the most suitable place and our store colleagues have now moved them.

So there you go, a grocery store stocker is having the worst day at work ever right now. ;)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • seany's picture
    seany (not verified)

    I think they are Halal. Bacon Flavour crisps (frazzles, etc) are generally vegan. That bacon flavour comes from yeast.

    See also Halal Ham Pizzas.

    Jun 26, 2015
  • Dabitch's picture

    Of course they are Halal, but the uproar on twitter was fun to watch, wasn't it?

    Jun 27, 2015
  • Ronin May's picture
    Ronin May (not verified)

    It was pretty funny, but in some corners of twitter it was as if the Tesco person had committed literal murder.

    Jun 27, 2015