Those skinny jeans

Adland: 
Badland: 

Running shoes and cranberry juice. Who would have thought they had something in common. According to both Reebox (a.k.a. RBX) and Oceanspray the reasons for working out and eating right apparently all come down to one thing, getting into your skinny jeans.

(there's more!)

I believe that this RBX ad has been running slightly longer than the Oceanspray one, but I'm not 100% on that. They both appeared pages away from each other in the May 2005 issue of Fitness Magazine.

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Comments (3)

  • Dabitch's picture
    Dabitch

    hahaha, same magazine? Only pages from each other? That's gotta hurt.

    Apr 06, 2005
  • silver3's picture
    silver3

    They could've mixed it up and said they were running ro lose their fupa's.

    Apr 06, 2005
  • noahr's picture
    noahr

    Even worse than the badland is the "reason #19".

    I think you should have to prove that you've actually shown reasons #1-18 before you can be allowed to use this tired device.

    Apr 09, 2005

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