On November 20th of 2000, Leo Burnett released a commercial into the airwaves for a scrappy UK fish canner by the name of John West. Using a delightful blend of ursine humour, animatronic costumery and street-smart martial arts, the spot soon took off all over the Web, ending up in a plethora of in-boxes around the world. Then, in late January of 2001, three surprisingly similar concepts swam across the pond and leapt into the living rooms of America... (Would you like to know more? WARNING - four films in one go fast lines only!)
Check out the four bear vs. man spots (There may be more - Keep looking!) and let's compare...
1) John West Salmon (hit the PLAY button to start film)
MPG file for viewin' - not everyone can read .mpg, but it appears to be the original file.
2) (again, to start hit PLAY)
4) (last time to play!)
Wendy's Quick Service
AND NOW, A COMPARISON...
I. Aesthetic appeal of bear
John West: Incredibly realistic-looking bear from Jim Henson's Creature
Toyota: Incredibly realistic-looking bears from US National Park
Smirnoff: Incredibly realistic-looking bear from the old Grizzly Adams
Wendy's: Incredibly fake-looking bear from local costume shop
II. Object of affection
John West: Salmon
III. Bear versus Man - Who wins?
John West: Man wins
Toyota: Five men win
Wendy's: One man wins, one man loses
Smirnoff: One man wins, one man loses
IV. Is there violence?
John West: Hell yeah!
Toyota: Hell yeah!
Wendy's: Hell yeah!
Smirnoff: Heavy squirting!
V: What sort of sounds do the men make?
John West: Braveheartian scream of aggression
Toyota: American footballian roars of courage
Wendy's: Cowardlian whimpering, possible pants-wetting
Smirnoff: Au pairian scolding turning to shrieks of panic
VI: Film style is remniscent of...
John West: Nature documentary
Toyota: Buddy action movie
Smirnoff: Daytime Blair Witch Project
Wendy's: Live-action Dudley Do-Right skit
VII: Price of product the spot is selling:
John West: $2.00-$5.00
VIII: Memorable spoken lines in spot
John West: "Oh look! An eagle!"
Smirnoff: "Bad bear!"
Toyota: "Jus' can't mess with a man's salad."
Wendy's: "He wants your nuggets."
IX: Humor level
John West: Damn funny
Toyota: Damn funny
Smirnoff: Damn funny
Wendy's: Trying too damn hard to be funny
X: Who wins?
John West: Gold