Now the Tipp-Ex hunter, bear and Pharrell Williams try to make history by creating the first participatory book, instantly translated into 5 languages. What's the story? The bear tipp-exed the whole book that Pharrell Williams, and now you need to figure out what the words were. Ad agency Buzzman figured out how to make this happen, hit up the page www.tippex-socialbook.com and start guessing words, if you find a word that nobody has discovered before, you score points. Hurry! It's getting harder by the minute. The best part? The more words that you find in the book, the closer your name will be in the credits as author of the book, alongside Pharrell Williams.
Once completed by users, the “Social Book” will actually be printed and published. And points for this nice touch: "Profits will be donated to an organization supporting disadvantaged children as they attempt to, hopefully, rewrite their lives."
Agency : BUZZMAN cEO and creative Director : Georges Mohammed-cherif General Manager : Thomas Granger Associate Director : Julien Levilain creatives : Santiago cosme, Miguel Durão Account Managers : Olivier Lopez, Loïc coelho Social Media Managers : Julien Scaglione, Joeffrey Arruyer PR and communication : cyril Paglino, clara Bascoul-Gauthier Digital Producers : Laurent Marcus, Lara Jane Lelievre TV Producers : Vanessa Barbel, Elodie Poupeau TV Production : iconoclast Director : Adrien Armanet Digital Production : We are Anonymous Artistic Direction : We are from L.A.