Top ten reasons we hate using stock - #134

Ever get those briefs where it reads "must use stock"? Course you have, and you probably hate it as much as most. Not only do you have to use stock, you have to use X-brand stock that the agency has a "good deal" with - and not simply some really nice stock places that you know about...... Well, that's when stuff like this happens.

Girl goes back to school, with a brand new Gateway and a brand new Dell!
Yep, see it in action here Dell.com and Gateway.com before they notice....

Via The Inquirer.net.

Comments (12)

  • Robblink's picture
    Robblink

    Hmm...looks like the art buyer should've bought photo exclusivity rights...but then again, the girl lost her necklace in the second shot!

    Jul 28, 2004
  • junyr's picture
    junyr

    Dell seems to have removed there copy. Gateway is now holding strong as they are the only one of her.

    I can see the Sun article headline now: "Twin girls reunited by duel computer company Ad's: I never knew I had a sister until she appeared on the dell site. Its like a dream come true!"

    Or whatever.

    Jul 28, 2004
  • Dabitch's picture
    Dabitch

    Bwahahaha, you should write Harlequin books set in modern net-times... Or sumthin'. ;)

    Jul 28, 2004
  • Imanaddy's picture
    Imanaddy

    These things would happen less often if "must use stock" had "exclusive rights" in the budget and if agencies could stop insisting that "stock" = only Brand X and Y. There are plenty of great stock collections out there beyond Tony Stone and pals - Luckypics and Veer for instance. But every time I want to use them some AE or art buyer craps themselves as they "made a great deal with Stone" or whatever "saving so much money", which is promptly farted away in fuckups like these where they have to buy another image and re-do everything.

    Idiots.

    Aug 04, 2004
  • kamari's picture
    kamari

    Aaaaaaamen!

    where is luckypics? Googling brings me nothing.

    Aug 04, 2004
  • Imanaddy's picture
    Imanaddy

    First place to look should be in the adlinks - under photography and stock. It's spelled pix, my bad.

    Aug 04, 2004
  • kamari's picture
    kamari

    I should have known. That's a great place, thanks.

    Aug 05, 2004
  • anonymous's picture
    anonymous

    Ha! That girl sure gets around....... ;))

    Aug 17, 2004
  • deeped's picture
    deeped

    Yikes... are you gonna bend off all of my bandwidth?!!!!

    Aug 31, 2004
  • deeped's picture
    deeped

    *laughing... a bit nervous* :)

    Aug 31, 2004

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.