March 15, 2016- Entertainment brand consultancy and marketing innovations agency Troika (www.troika.tv) announced today the hire of their sixth Creative Director, Kasumi Mihori. She will be reporting to Dan Pappalardo, Founder and CEO.
With over twenty years of creative experience specializing in large scale, high profile branding initiatives, Emmy Award recipient Kasumi joins Troika in Hollywood where she’ll relocate from Turner Studios in Atlanta. Kasumi has worked with almost every major network, broadcaster and media company including; Disney/ABC, NBC Universal, CBS, Fox, Warner Brothers Studio, CNN, ESPN, PBS, Disney Channel and Discovery. Her International work includes; British SKY Broadcasting (UK), CBC (Canadian Broadcasting Corporation), and Fox International.
Kasumi received an Emmy Award for the 25th Anniversary Title Sequence of Wonderful World of Disney where she directed, both live action and CG, logo design and custom music for the spot. Kasumi’s critically acclaimed creative work has been featured on major television networks, cable networks, popular television shows, commercials, social media and the internet.
Dan Pappalardo stated, “I’ve known Kasumi for over twenty years and I have tremendous respect for the career she’s built with some of the seminal brands recognized around the world. Kasumi joins the team at Troika with a deep entertainment pedigree and tremendous insight and knowledge of where the world of media is headed these days.”
During Kasumi’s two decades career her work has included; creative team management, client relations, elevation of brand integrity with a focus on ROI, strategy, change management, and audience engagement. She has a strong focus on creative direction, 360 degree marketing initiatives on multiple platforms and the directing of design, live-action, animation, post production and development of original music.
· Kasumi’s broadcast work has also included; TBS, TNT, TCM, Cartoon Network, NBA, Adult Swim, NBA-TV, Turner Sports, MTV and VH1.
· Kasumi’s international work has included; Discovery Channel (Canada), CTV (Canadian Television), Family Channel (Canada), Stream (Italy), ION, and Clubhouse Children’s Network (Germany).
· Her agency work has included; DDB, Deutsch, TBWA Chiat/Day, Ogilvy & Mather, McCann-Erickson, Saatchi & Saatchi, Team One Advertising, and BBDO.