They're baaa-ack! Hostess Twinkies are back, they'll return by this summer says the new owner who I imagine keeps rubbing his hands together like Mr Burns knowing full well that this news will dominate the media for weeks to come.
“Our family is thrilled to have the opportunity to reestablish these iconic brands with new creative marketing ideas and renewed sales efforts and investment,” Daren Metropoulos, a principal at his family's private equity firm, told Reuters in an email on Tuesday.
“We look forward to having America's favourite snacks back on the shelf by this summer.”
The Metropoulos family and Apollo Global Management offered $410 for Hostess, and got it. It was only intended as a minimal bid, but no other bidders emerged. And suddenly the Dave drove a Ford 2012 super bowl ad is unexpectedly relevant again as the Mayan Apocalypse commercial showed only Chevy & Twinkies (and a few dudes) survived.