UPDATED: Super Bowl XLIX: The Ads of 2015 *Spoiler Alert*

UPDATED!
The pre-game release has begun and the ads will be appearing under our new topic Super Bowl 2015 XLIX commercials and on the 43 years of Super Bowl commercials page as of now.

More advertisers are keeping mum this year on their Big Game spots. Below we've got the dirt on a few right now, but we'll be keeping you updated (as usual) on the news as it comes out.

Of course we'll see some usual characters like Danica Patrick and NFL legends, but some new ones as well including a few golden retriever puppies, life-size video games, and more.

Read on for the news as it stands right now when the Pats battle the Seahawks. Do you have info we're missing? Let us know!

PREGAME
NASCAR NBC - :60 - "America Start Your Engines/Nick Offerman" (EXTENDED CUT)
Agency: TBA

GrubHub - :30 - "Wrong Order"
Agency: Barton F. Graf 9000, New York, USA

Mtn Dew Kickstar - :60 - "Come Alive"
Agency: Golin, USA

1st QUARTER
BMW i3 ­- :60 - "Newfangled Idea"
Features Brian Gumbel and Katie Couric
Agency: KBS

TurboTax ­- :60
Agency: Wieden & Kennedy

Toyota - :75 - "How I Am/Amy Purdy"
Features Paralympic Medalist Amy Purdy and voiced by Muhammad Ali
Agency: Saatchi & Saatchi, Los Angeles

Avocados From Mexico ­- :30 ­- "#FirstDraftEver"
Agency: GSD&M

2nd QUARTER
Pepsi -­ :60 - "Nick Mangold"
Agency: Mekanism

Discover Card -­ :30
Agency: The Martin Agency

Pepsi -­ :60 - "Matt Forte"
Agency: Mekanism

Nationwide - :45
A spot that centers around a social cause. Could be Make Safe Happen, B.A.S.S. Conservation Fund or Bowlers to Veterans Link.
Agency: Ogilvy & Mather

Fiat -­ :30
Agency: TBD

Nationwide - :45 - "Invisible Mindy Kaling"
Stars Mindy Kaling
Agency: McKinney

FIRST HALF
Skittles -­ :30
Agency: DDB Chicago

WeatherTech - :30 - "America At Work"
Agency: Pinnacle Advertising

HALFTIME
TBD

3rd QUARTER
Fiat -­ :30
Agency: TBD

Jublia -­ :30
Ad to promote toenail fungus treatment
Agency: Harrison and Star

Fiat -­ :30
Agency: TBD

Sprint - :30
Agency: Deutsch LA

4th QUARTER
Wix.com - :30 ­- “#It’s That Easy”
Features NFL legends Brett Favre, Terrell Owens, Emmitt Smith, Larry Allen and Franco Harris
Agency: Directed and produced by Frank Samuel, Jeff Reed and Lauren Bayer of Committee LA, working in collaboration with San Francisco creative team Jeff Huggins and Andrea Janetos

Loctite -­ :30
Part of the brand’s #WinAtGlue campaign
Agency: Fallon, Minneapolis

Victoria's Secret - :30 - "Let The Real Games Begin"
Features Candice Swanepoel, Alessandra Ambrosio, and Adriana Lima.
Agency: In-House

SECOND HALF
GrubHub - :30 - "Because Burrito!"
Agency: Barton F. Graf 9000, New York, USA

LOCAL/REGIONAL
Newcastle Brown Ale -­ :30
“Band of Brands” include Boost Mobile, Beanitos, Sharper Image, Armstrong Floor, and McClure’s Pickles.

Carl's Jr - Au Naturel - west coast airing.
Agency: 72andsunny

First Bank - :30 - "Puppy Sale" - Colorado airing
Agency: TDA Boulder

EAT24 - :30 - "Hangry"
Ad features Snoop Dogg & Gilbert Gottfried
Agency: EAT24 Marketing Team

Indiana Farm Bureau Insurance - :30 - "Auto/Pool"
Agency: Young & Laramore, USA

Jack In The Box - :60 - "Something Legendary" - select markets including San Diego and Houston
The brand will air 3 Super Bowl spots, two which will be seen in 46 of the markets the stores are located in. - Ads will air in 3rd quarter.
Agency: David & Goliath

OREO - :15 - Airing during halftime show in Erie, PA to 100,000 people via programmatic TV buying
Agency: TBD

Ritz - :15 - Airing during halftime show in Erie, PA to 100,000 people via programmatic TV buying
Agency: TBD

UNKNOWN AIR TIME
Coca-­Cola -­ :60
Agency: Wieden & Kennedy

Snickers - :30 - "The Brady Bunch"
Agency: BBDO, New York

Carnival Corp. -­ :60
Will promote brand lineup (Princess Cruises, Cunard, Holland America Line, Costa Cruises, and Seabourn). Consumers were asked to vote on fourpotential ads released in December (in exchange for a chance to win a yearly cruise for life).
Agency: BBDO Atlanta / Director: Wally Pfister

T-Mobile - :30 - "Kim Kardashian West/Save the data"
Agency: Publicis, Seattle

T-Mobile - :30
Agency: Publicis, Seattle

Budweiser -­ :60 ­- “Lost Dog”
Agency: Anomaly

Budweiser -­ :60 ­- “Brewing Credentials”
Agency: Anomaly

Bud Light ­- :60 ­- “Coin”
Chance to play in a life­size replica of Pac Man.
Agency: Energy BBDO Chicago

Bud Light ­- :30 -­ “Inspiration for Whatever Happens”
Promoting new packaging that will feature more than 100 different messages on bottles.
Agency: Energy BBDO Chicago

Nissan - :60
Concept focuses on celebrating dads.
Agency: TBWA/Chiat/Day, Los Angeles

Toyota - TBD
Agency: Saatchi & Saatchi, Los Angeles

Always - :60 - "#LikeAGirl"
A shortened cut of a 3-minute video by Lauren Greenfield.
Agency: Leo Burnett

Doritos -­ :30 ­- “Crash the Super Bowl Ad 1”
Agency: Goodby, Silverstein & Partners

Doritos ­- :30 ­- “Crash the Super Bowl Ad 2”
Agency: Goodby, Silverstein & Partners

Kia Sorento - :60 - "The Perfect Getaway"
Ad will feature Pierce Brosnan
Agency: David & Goliath

Dove Men+Care -­ :30 - "Real Strength"
Agency: The Marketing Arm

Esurance - :30 - Lindsay Lohan
Agency: Leo Burnett, Chicago

Esurance - :30 - TBD
Agency: Leo Burnett, Chicago

Weight Watchers - TBD
Agency: Wieden & Kennedy

Lexus - :30 - "Make Some Noise"
Agency: Walton Isaacson

McDonalds - :60 - "Pay With Lovin'"
Agency: Leo Burnett

Mercedes-Benz - :60 - "Fable"
Agency: Merkley & Partners

Microsoft - :60
Agency: TBD

Mophie - :30 - "All Powerless"
God's smartphone battery runs low.
Agency: Deutsch, Los Angeles

No More - :30 - "Phone Call"
PSA to combat domestic violence and sexual assault.
Agency: Grey

Squarespace - :30
Agency: Wieden & Kennedy, New York

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