about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (23)

  • alex's picture
    alex

    ...............................................*snort*

    I like the BMW one best. When were they made?

    Nov 03, 2004
  • Dabitch's picture
    Dabitch

    The VW is current - the M5 I'm not sure about, is it the one that was released in Paris this September?

    Nov 03, 2004
  • claymore's picture
    claymore

    Judging by a blurb at drivers.com, the BMW M5 spot probably aired in 2000 (or a bit earlier).

    "As if to drive the point home, a recent TV advertisement for the new BMW M5 model describes it as 'The fastest sedan on the planet.' The ad depicts it as faster than an FXE rocket car blasting across the desert-presumably in search of a new land speed record."

    Nov 03, 2004
  • blabla's picture
    blabla

    Wow, it's like it's the same footage!

    I prefer the VW one, only because I doubt even the BMW would ever overtake that rocket-thing, and the "You'll think you can" fits very nicely in their truthful tone of voice.

    Nov 03, 2004
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Bla bla,

    it's ok to like most the VW Polo execution because you simpathize with the brand deeper. But it's not ok for the agency which copied it. And that's a fact.

    I wonder if the creatives who dunnit were looking over their mates shoulders while in school...

    Stealing ideas in the name of a 'better' car and twisting the end a little to offer a semi-excuse for 'borrowing' the idea is not a good thing for the industry. I bet that if you asked them, they would say they did it on purpose, as an answer to BMW's arrogance and they used the footage again, on purpose, to highlight the truthfulness of VW... Pathetic.

    Nov 03, 2004
  • kamari's picture
    kamari

    How does this keep happenening?

    and how do you keep finding them? Badland rocks. Thumbs up AndrejX.

    Nov 03, 2004
  • deeped's picture
    deeped

    Just another proof that stealing never makes things better. BMW is good. I didn't get the VW-spot. At all. What happened? And it must be the same stockvideo used... man, this is not happening twice...

    Nov 04, 2004
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I say it's an eerie coincidence. But then I'm an optimist. The concept is not unlike the "How does the snowplow driver get to his snowplow" concept of the old VW ad, and it's better paid off in the BMW version, IMO.

    Nov 04, 2004
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Wait a second, watch the VW spot again -- it's an intentional ripoff (like the Mercedes skidmark ads). The Polo's power is so surprising, he thinks he can do what the BMW guy did. Or if you had never seen the BMW spot, you at least soak up this almost discouraged reaction from the guy: "Geez, man, for a second there, I thought I could do it."

    I like it a lot better now that I've given it a rationale.

    Nov 04, 2004
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Because VW's line is more truthful, so in my country, Indonesia, Toyota Avanza 'borrowed' it! Avanza is a medium MPV produced only for South east asia region. The TVC done by Perwanal Saatchi-saatchi Indonesia. But sorry I haven't got the copy to post in here.
    Toyota Avanza... You'll Think You can!

    Hmmm... the more, the merrier...:) :)

    Nov 04, 2004
  • Dabitch's picture
    Dabitch

    Hmmmm... That sounds plausible actually.

    I never did like ads that 'copy' other ads on purpose though, though what you said makes a lot of sense (even the copy-nod-homage part of it all).

    Nov 04, 2004
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I would have to agree with Smoot--the ad for Polo was intentionally done that way. It's the Polo ads guys giving the nod to the BMW ad guys. Call it respect, call it flattery, whatever. What's great is it works even if the punter never saw the BMW ad.

    Nov 04, 2004
  • kamari's picture
    kamari

    Your right! That is the ponly explanation for this!

    Also, I agree with liking the way that the VW works even if you've never seen the BMW one.

    Thought we had the ultimate Badlander here, but what smoot says makes too much sense. It's a homage.

    Nov 05, 2004
  • blabla's picture
    blabla

    Fozzie, I agree with you totally. Hacks who make copying the latest Luezers archive their biggest skill don't deserve anything but contempt. And it does look like, at first glance, these ads even went as far as to use the same footage. Had it been a clear cut copy cat case I would be yelling pathetic! too

    Then smoot arrived and saved my ass, he verbalizes what I just had as a hunch, the VW is a homage to the BMW.. Still, I don't much like the ads that "homage" other ads either, I neved thought they were very succesful if you didn't know the first ad. Also, it seems like a shortcut to getting and idea as if they can't think of a new one. In this case however the VW works on it's own as well, and that is rather clever. I'll remain undecided on this Badland pair, but heartily amused. Good catch AndrejX!

    Nov 07, 2004
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Make that three speeding bullets.
    Not sure when this ran in Australia but it was well over twelve months ago.

    Nov 22, 2004
  • Dabitch's picture
    Dabitch

    *moahahahaha* Good one!

    It's true, Badlanders never die.

    Nov 22, 2004
  • caffeinegoddess's picture
    caffeinegoddess

    Hahah! At least this one doesn't look exactly like the other two. Good memory!

    Nov 22, 2004
  • James_Trickery's picture
    James_Trickery

    Yes! The cherry on top - yet another speeding bullet ad.

    AdLand posts/discussions like these make my day.

    Jan 18, 2005

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