GEICO’s Did You Know Campaign continues, this time with beloved children’s storybook character, Pinocchio. As you’ll see, he’s not so well loved by the room full of people who paid for a self-help seminar.
“Pinocchio” joins two other DYK spots currently in rotation, “Tricky” and “Auctioneer.” The Did You Know campaign first debuted in June of 2013. GEICO worked with longtime AOR The Martin Agency, Radical and Whitehouse Post Editor Matthew Wood to bring the campaign to life and will continue to roll out new DYK spots over the coming months.
About Whitehouse Post:
Whitehouse Post believes in the art and craft of editorial storytelling built in a creative and supportive environment. Central to this philosophy is an emphasis on nurturing the best young talent into excellent storytellers who consider the importance of visuals, music and sound working together. Production and finishing partnerships with sister companies Cap Gun Collective and Carbon VFX, as well as with design-driven production company Gentleman Scholar, further cement Whitehouse Post as an invaluable creative resource for its clients. The studio’s deep reel of notable spots for high-profile brands and work on feature films and documentaries have earned hundreds of honors from AICP, BTAA, D&AD, Clio and Cannes.