The love affair (which didn't seem very loving), between Pizza Hut and W+K London has ended today.
Wieden & Kennedy has resigned the £13 million Pizza Hut account, calling time on its three-year hold on the business. The account will now be put into review.
Some gossip that the account lost any creative allure back when Whitbread, Pizza Hut's UK franchise partner, sold its 50% stake back to its US parent Yum! Foods making it all corporately bland again. Much like their cheese actually.
Check out lots of Pizza Hut commercials here. There's one where they have footage where astronauts eat pizza in space:
Yum! Brands - Pizza Hut - 91 Countries (2006) :30 (USA)
In much older news, remember when the Where's the cheese at ad was pulled one week after initial airing? Pizza Hut - Where's the Cheese at? (2002) - 0:30 (USA)