Will Innocean win in Cannes with Kia flat faces, or will judges remember prior flat faces?

Oh Innocean, you've barely recovered from the suicide Hyundai ad debacle and now I see you're sending this to Cannes. (see also this idea was already done in 1997, and "officially older than dirt".)

Where it'll surely win something, if nobody remembers that we've seen it before. With enough rosé in the judges, anything is possible. But this is what I find funny, this visual with the flat-faced people you use to sell a car that hugs corners... Has also been used by Sanyo razors to show that their razors ignores corners. Back in 2007.

... and then in 2009 it was done by Samsung CCTV - concepted by Cheil Worldwide. Because flat faces sells all sorts of things.

You know, it might just be me, but a car that takes corners well could be sold by a poster, wrapped around a corner. Oops! That's been done too! Renault Laguna... Plus that opens up a whole 'nother badland can of worms, because there's lots of corner-billboards selling stuff out there.