Wrangler creates jeans that fight cellulite? Jeanius!

Gizmode reports that you'll get around 95 wears out of these magic jeans that can moisturize your legs with Aloe Vera, Olive extract or the "Smooth legs" version with caffeine, retinol, and algae extract that can help you fight cellulite. Brilliant! I predict they won't be able to keep these on the shelves. The jeans are due to be released in Wranglers "Denim Spa line", and will be available online at the end of the month. In the future, might we see tanning jeans, and (ow) waxing jeans?

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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