A Wrench in the Cog.

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Hmm... They took their time with this one. Swiss artists Peter Fischli and David Weiss are now considering legal action against Honda and Wieden & Kennedy, saying that the Honda Cog spot is a wee bit too close to their award-winning 1987 masterpiece, Der Lauf Der Dinge (The Way Things Go). Independent story here.

The Way Things Go from Jay on Vimeo.


Honda Accord - Cog (2003) - 2:00 (UK)

The Cog is in the archive, weighs 8.6 MB Quicktime

Comments (6)

  • Dabitch's picture
    Dabitch

    Do you still think the Cog will win Grand prix in cannes? I think it will - despite lawsuit.

    Jun 04, 2003
  • anonymous's picture
    anonymous

    Probably- I doubt that it matters that the idea was "borrowed".

    Jun 04, 2003
  • Dabitch's picture
    Dabitch

    i love that game, still have it somehwhere.... whoohoo!

    Jun 08, 2003
  • anonymous's picture
    anonymous

    I might agree with you if the Fischli and Weiss piece actually included flipping a man into a pan and turning the crank to snap the plank and all that. It's not just the general idea that Honda copied, but a lot of very specific details.

    Jul 01, 2003

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claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.