Thanks @adlandsuit (who blogs at adlandsuit.blogspot.com about life as a suit in advertising, by the way) for enlightening us philistines to the history of the Ashes. Now I've learned that yesterdays Yahoo - Obituary for Australian Cricket ad wasn't at all as cheeky-mean as I thought, more like a cheeky nod to history as the first test match played between Australia and England gave rise to this obit in The Sporting Times.
On 2 September a more celebrated mock obituary, written by Reginald Brooks under the pseudonym "Bloobs", appeared in The Sporting Times. It read:
In Affectionate Remembrance
which died at the Oval
29th AUGUST, 1882,
Deeply lamented by a large circle of sorrowing
friends and acquaintances
N.B.—The body will be cremated and the
ashes taken to Australia.
This has got to be a first, ever seen a new ad refer to an ad that was published 132 years ago before?