Yahoo's "Death of Australian cricket" is homage to an ad from 1877


Thanks @adlandsuit (who blogs at about life as a suit in advertising, by the way) for enlightening us philistines to the history of the Ashes. Now I've learned that yesterdays Yahoo - Obituary for Australian Cricket ad wasn't at all as cheeky-mean as I thought, more like a cheeky nod to history as the first test match played between Australia and England gave rise to this obit in The Sporting Times.

On 2 September a more celebrated mock obituary, written by Reginald Brooks under the pseudonym "Bloobs", appeared in The Sporting Times. It read:
In Affectionate Remembrance
which died at the Oval
29th AUGUST, 1882,
Deeply lamented by a large circle of sorrowing
friends and acquaintances
N.B.—The body will be cremated and the
ashes taken to Australia.

This has got to be a first, ever seen a new ad refer to an ad that was published 132 years ago before?

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.