Yo-ho-ho and a badland of rum - Say hello to Captain Malibu.

Wayyy back in 2004, Malibu Rum came out with a television campaign based around a nicely twisted concept of Caribbean island life meshed with urbanite quirks. Groovy. Later, in 2005, Captain Morgan came out with its own television campaign for their Parrot Bay brand extension of rums, using a concept that just might have a few of you experiencing déjà vu. Well, it's time for them to take the badland litmus test.

It's quite simple, really. Superadgrunts, view these six Caribbean rum commercials (each of the preceding six words will take you to a different spot) then look at the montage thingie below to see if you can tell which commercial was for which rum. Enjoy, but enjoy responsibly.

Comments (1)

  • Dabitch's picture

    Twin campaign thoughts... Hmmm.....
    The ones that capture the absurdity best, IMHO, are the Bus Stop from Malibu Rum and the Sliced Pineapple from Captain Morgan.

    Aug 22, 2005

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claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.