Oh my! The brand turf-wars are heating up, the New York Daily News reports Yogo truck driver pulls knife on Mister Softee rival in midtown ice cream turf war. Yes, really!
The Mister Softee truck was parked at 50th St. and Sixth Ave when a Yogo truck parked behind him. The Softee driver got out and ripped the Yogo truck drivers permit off his window, the fight escalated, and soon Yogo driver pulled a knife. It could have all ended with blood-red ice-cream had the cops not arrived in time to escort both drivers to nice cold holding cell for the evening.
This isn't the only incident that's happened, as the turf war is now eating into a familiar brand name. If these incidents don't stop, there won't be a reason to buy into the high-franchising fees for a Mister Softee truck, the brand name will be tarnished forever.