You are infected by meth - new campaign from The Buntin Group

Adland: 

Partnership for a drug free America have a campaign out created by The Buntin Group in Nashville. Like the Montana Meth Project (phase 1, phase 2) it's scary as it communicates Meth as if it was an infectious disease, and unlike the MMP it uses a lot more alternative media. For example garbage trucks to carry its "infected by Meth" message, wall murals, dirty spoons, painted hallways in High schools and much more inside.

The two TV commercials from the Partnership for a Drug Free America are in the commercial archive.

A fake pipe connected to a public water fountain tells the story of meth lab rats who dump toxic waste where they shouldn't.


A shattered mirror demonstrates what you'd look like blown to bits.

The copy painted along this highschool wall reads:

A COWORKER OF HERS, ANOTHER WAITRESS, at a restaurant not far from here, said the woman that came in that night, had blood splattered on her dress and tiny drops speckled her face, the waitress somewhat disturbed not only by the blood on the woman, but a tick that caused her to convulse in a manner the young waitress was unable to completely describe, backed away from the counter, as she approached, the woman fished in a baby bag over her shoulder spilling a child’s play things on the floor, but would eventually find the gun that she would soon use to hold up the waitress behind the counter and the same gun, which just moments before, she had used to kill her friend, and coworker, who had been smoking a cigarette outside . . .that night, which really began some days earlier when she went on one of her now all too common meth benders, that would cause her to stay awake for eight days straight and on the eighth to realize that she, being deprived of sleep and for spending too many days in a world of hallucinations, had left her baby unattended for too long a time, and following this moment of clarity, found her child dead of malnutrition, realizing the trouble, she first put her baby boy in a trash bag and then the trunk of her car, where it would soon end up in a dumpster outside a restaurant where a girl was having a cigarette, the waitress at first unseen by the woman had watched on in horror, and would eventually let out from deep inside her a small scream, hearing this the woman in her only premeditated action of the evening had brought a gun and fired upon the waitress, splattering the blood on the woman that her friend and coworker would soon see, disturbing her enough to call for the cook, an elderly man, who would be hospitalized for the stroke he had on the scene, and would leave him unable to work and in the care of his wife for the rest of his short life, which caused his wife to quit her job and their son to quit the basketball team to work in the afternoons, not to mention the waitress that died that night, whose finance went to counseling to deal with her disturbing death, and her parents who would eventually divorce citing irreconcilable differences in large part because of her death, though they tried to make it work for their other two younger daughters who grew up in a broken home and would eventually be neglected, at least emotionally, themselves, much like the baby of the meth addict that was in a trash bag in the dumpster as his mother sped down the highway eventually clipping another car, severely injuring the driver and breaking the nose and leg of another, but at least their injuries helped crash the car, so the police could catch her and arrest her and send her to the judge who sent her to the institution that is run by the state that asks you every March to pay the taxes that keep the woman sedated in the small, white room and MAKES YOU, WHETHER YOU TAKE IT OR NOT, INFECTED BY METH.

Burnt spoons were left around town.

Meth mural that uses nearby trash as part of the ad.

Post-it like sticker placed over a meth-related newspaper article.

Portable toilets in public areas describe toxins escaping from Meth Labs.

Cardboard cutouts of civil employees placed in public venues. The copy stated that with the millions spent on meth, they could have afforded real people, such as police officers or librarians instead.

A portable shed placed in a parking lot. A large red “blast radius” is painted around it demonstrating jow big a blast a meth lab can cause.

The - by now - "classic" small space ad trick was used, showing a burned down house "due to meth lab explosion" for sale next to the other lovely homes on the market.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    That's just overkill...

    Jul 13, 2006
  • caffeinegoddess's picture
    caffeinegoddess

    I think the garbage truck and the cut-out cop are the best pieces of the campaign.

    Jul 13, 2006

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