Independent creative agency Zambezi has named Danielle Pak as its first Director of Communications Planning. Pak comes to the creative agency after an 11-year career as a media and communications strategist at Wieden & Kennedy in Portland. At Zambezi she will be launching a new Communications Planning offering within the agency’s strategy department, reporting directly to Chief Strategy Officer Kristina Jenkins.
“Zambezi exists to put extraordinary into culture and we do that by having extraordinary talent like Danielle join us,” said Jenkins. “We’ll be giving her carte blanche to create a new strategic capability that helps brands find their place in culture. Danielle is here to help us re-imagine how we think and create and nothing excites me more. It’s a proud moment for the agency.”
At Wieden, Pak worked across some of the agency’s top clients, including Procter & Gamble’s Old Spice & Herbal Essences, Electronic Arts, and CareerBuilder.com. She brings Zambezi a wide breadth of communications planning expertise, ranging across numerous consumer groups & categories.
“I will be establishing, building, and growing a creatively driven communications planning discipline within the strategy organization at Zambezi,” said Pak. “In a marketing landscape that’s more fragmented than ever, consumers have rightfully become savvy, cynical & discerning. Communications planning provides context, to ensure that brands are understanding and optimizing against a holistic consumer experience. The strongest brands are idea led, and the strongest ideas draw insights from consumers and culture. Under Kristina’s leadership, Zambezi’s strategic charge is to take inspiration from unexpected places, and to keep culture at the core of every brand & brief. I am thrilled to be expanding Zambezi’s strategic capabilities, helping our clients break through to their consumers in the most impactful and resonant ways.”
Zambezi, LLC is an independent creative agency working with clients to put extraordinary into culture. Founded in 2006, Zambezi is headquartered in Los Angeles, CA. It was named to Inc. Magazine's list of 500/500 Fastest Growing Private Companies in 2011, 2012 and 2013 and recognized an Advertising Age Small Agency of the Year in 2011. Zambezi also made the list of 100 Largest Woman-Owned Business in Los Angeles County by the Los Angeles Business Journal in 2016 and 2015. The agency works with Fortune 50 brands including The TaylorMade-adidas Golf Company, The Coca-Cola Company, Footlocker Inc., The Honest Company, Las Vegas Sands Corp. and Cox Automotive. To learn more about Zambezi, visit www.zambezi-la.com