I keep telling people who work in advertising to "get out of advertising", to find their inspiration elsewhere. Talk to real people, enjoy art in galleries, spend time with retirees, go to soccer games - in short, be where the target market actually is, in the real world.
GAP Kids and Ellen DeGeneres have been making their "girl power" fun filled ads for a two years now, each ad showing kids of all sizes and, yes, ethnicities who aren't just pretty faces on a billboard but also are skater queens, drummers, dancers, DJ's, astronomers and little humanitar
A chain of hardware shops in the UK wants you to know they're ready to serve you, whether you're gay, straight or bi. In fact their range of gay, straight and bi sales staff will be more than happy to help. What's going on, and where did this bonkers piece of communication come from?
"Dear Public Library System, Please use the $12 million n hotel taxes to keep the library open later." - so reads one of the headlines in Airbnb's new poster campaign. Other headlines ask public works for "more bike lanes, like this one" or nudge the board of education to keep art in schools.