The other day, when my way too cool for school teenage niece asked me if I liked Urban Outfitters, I bit my tongue not to roll into a Badland tirade. I do love the store, you can get all kinds of crap-you-never-knew-you-totally-needed there (fashions? Not so much), but I have seen this sort of thing play out too often.
"The Ultimate Driving Machine" BMW set its sights on creating the ultimate ad homage, and rung up TRON: Legacy Director Joe Kosinski and editor Jim Haygood for a fresh twist on the "Refuel" commercial.
The BMW 5 series car is minding its own, blazing down a long stretch of desert highway when a massive Boeing KC-135 appears, lowering a fuel dispenser down to the car. The entire KC-135 was built digitally by the crafty people at Digital Domain. The digital production team was led by VFX Supervisor Eric Barba (who was also VFX Supervisor on "TRON: Legacy"). He worked closely with Kosinski to determine stall speed and the kinds of real interactions that would take place between the car and the ground to make the spot wholly believable. Have a look.
Warning Warning! Really annoying disabling of magazine-function in ads on iPads will
soon get really tiresome - scratch that, it is already.
Seems that the sway/pro-bono-type clients are the only ones who dare try this trick, Amnesty started it with the ad that would not swipe away in an iPad newspaper. Sure, fine, that ad makes a good point, but disabling a function to make that point is hella risky.
As we start to peel, shave, wax, slim down, get manis and pedis and new haircuts and then try on new bikinis for the summer, let me remind all you creatives that fruit & veg peeled in bikini fashions has been done. It's fun to do, but we've seen it. ;)
The fat veg on the right are for magimix XL food processor, and were done by Grey, Tel-Aviv, Israel. The idea is to show "fat" fruit, as the processor can handle big veg. The "Fresh All Summer" fruit was done for Calgary market by WAX last year, and extolls the virtues of eating fruit to look fresh. Thus another idea, but the visual we've seen already. I suspect we all start drawing bikinis on stuff once the sun if out after a winter as long as the last one we had..... Really, who can blame us?
Pretty much as soon as Osama was caught, and it was revealed that a courier had given him up, the jokes started flying on twitter and bets were hedged on when adkids would make ads for Fedex based on this. Adgrunt @Purplesime even warned against it:
"Dear ad students: Don't do the bin Laden courier ad for DHL or Fed-Ex. I know, it's tempting..."
Tempting enough to already have been done? Of course! And not just once, but twice, as Joelapompe shows here, once for Beta Express Shipping, and once for Deppon Express Shipping. @joelapompe always has to have the last word when it comes to Badlanders. Show-off. ;)
Fans of Italian street artist Blu have been poking me to display this Badlander pairing. Since I'm fresh out of snark, having just spent it all on a re-run of Jersey Shore, I'll just point at these two and say enjoy the cool animation, kids.
"Muto" a short film by Blu, shot in Buenos Aires and Baden, 2008
Music by Andrea Martignoni, produced by Mercurio Film, assistant: Sibe
Agency: BBDO Berlin, Director: Jose Gomez @ Shilo, shoot location (wait for it....) Buenos Aries!
@CreativeTweets has spotted a neat badlander, and explains "My fellow admen, this is why they hate us". No, not just because the ad itself, line at least, is a dupliclaim or rather a homage of sorts, but also because that sexist rhetoric is getting real tired now. Sociological Images who found the ad do not like the idea that "non-virgin women are just like used cars".
As Lauren points out, it’s blatant objectification of women, but “in addition to objectifying women to sell vehicles, this campaign suggests that a woman’s sexual past is equivalent to depreciation.”
The Dalewurfel.com ad is meant to be a self-referential ad, adding "....but do you really care?" to the headline. This doesn't make it any less tasteless though. I've shown the BMW ad here before in the post: Boys, Girls - this is not a competition. Sexist ads are bad for everyone.
In the least surprising bit of news this week, Adfreak reports: "Manwich ads yanked for slapping girly men. The ads which were on youtube last week have been pulled from there, after ConAgra received complaints. The petition at Change.org argues: "Violence against gender non conforming men and women is a serious problem in our country and should not be used for lazy jokes in advertising. Every year thousands of men and women are victims of hate crimes because of their perceived sexual orientation or gender identity. This commercial series glorifies those crimes."
This tweet alerted us to the fact that some people figured the "bar" thing representing coverage was already done to death, as it reads:
So...@EtisalatUAE caught copycatting ads again...where's @adland and @adnationme when you want em? http://twitpic.com/44zrnd
The first thing I thought of was BBDO's AT&T campaign shot by Pete Barett when I saw the "increasing bar" idea. The extra funny in the tweeted example is that both images depict skyscrapers. A very easy choice, AT&T thought further than that.
Mad magazine and ad agency Serviceplan in Germany have revived the Economist "light bulb" people sensor poster from way back in a spoof sure to make all adgrunts giggle a little. See, in the Economist poster, the light bulb came on when a person passed underneath it. In the MAD version, it shuts off. Har har har! A bit self-referental for my taste, but advertising people are probably the only consumer group who still buy Mad magazine and old Far Side cartoons so I'll let it slide. ;)
This is probably just me, but I chuckled just now when I remembered the 1996 Coors Light Super Bowl commercial "Rocky Mountain high". In this ad, stranger enters the bar, is eyed up by all the local barflies, and then they break into song....
Our first Superbowl Badlander is this pairing, yes, Coke did it again. Shoutout to Anantha who jogged my memory-cells, the Coke ad border-dispute idea was once done in an ad for whisky in India. Is this becoming a habit? Last year we found the Coke sleepwalking ad had been done as an Israeli yogurt-drink ad way back in 2001. Brainsync again! Drats.
Lets compare and contrast, shall we?