Colenso BBDO had some fun with ideas for promoting "America's Next Top Model" - here they added the silly dog as a nice touch. But yep, you know I'm about the say it so I might as well rip it off like a band-aid. The whole "X is so thin she fall through cracks" visual is tried and true, usually for products like slimfast.
This weeks mysterious coincidence is brought to you by David Hauser of Grasshopper and his googleanalytics. Did Ogilvy and American express get inspired by “Entrepreneurs Can Change the World” (which would be kind of approriate since it's meant to be an inspiration video, funny)
Is this a case of overly inspired, demo-love, or are these footprints in the digital world there for a much simpler reason -such as; Ogilvy heard from other people that their ad was similar to grasshoppers and wanted to check it out for themselves? What do you think?
Between May 1 2009 and July 26th 2009:
o Ogilvy agencies visited our Grasshopper website over 15 times, spending nearly 3 hours or total viewing time.
o The same Ogilvy agency spent the vast majority of these hours on our “idea” page which contains ONLY our video
o The entirety of their traffic was either around May 4th (when our campaign first launched) or the 2nd week in July (right before their campaign launched).
o The same Ogilvy agency then researched the producer of our video (Sonja Jacob) and visited her site 10+ times, around the exact 2 time period listed above. All the pages they viewed were specific to Sonja’s Grasshopper work.
Swedish tradepress Resumé contacted Tomas Mankovsky and got these choice quotes from him.
"It's a little sad that they didn't come to me first, when they have sold something that I've already developed. It feels like some creatives should get the title "researchers" as they sit and scan the web for ideas that they can sell to clients. But this isn't a new phenomena, and at the same time it's nice to know that someone thought "I like this, I want my own version". They should at least have tried to take it further, add something new, like for example Shynolas new video for Coldplay.
In all businesses things go a little wonky at the height of summer. Interns take over, TV channels show the "commercial goes here" sign instead if the commercial that should have gone there (I managed to catch that on one of my old tapes, hilarious), at your favorite lunch place the median age of all employed suddenly drops with ten years, and newspapers in Sweden rewrite an insignificant non-story to death in a phenomena that has its own name: "Nyhetstorka" (news drought), as all the real journalists have kicked off their shoes and are relaxing in the sun somewhere.
I think I have figured out what happens at all ad agencies right after the Cannes hangover and soon before the christmas cheer briefs hit our desks. The Super Heroes attack our collective ideabrain.
Now here the hero is again. This time it's Mullen agency that at least had the brilliant idea to call up Adam West to lend his Batman-super-voice to our everyday heroes that take control over their economy. How far we've come, last year it was all save electricity and others, this year it's all about the money.
Whoever made this ad is probably a 22 year-old “creative” at some ad agency in Tech Valley, CA. Way to think outside the box, sonny. Have fun snorting cocaine at the nightclub you go to with your friends who work at Twitter or wherever. And no, Adult Swim will NOT buy your stupid cartoon you’re developing with your housemates about four guys who work at an ad agency but are secretly lobsters.
Now, I'm not sure if GYWO can do anything about this, after all the clip art is clip art, and you can not copyright an idea. What is left then? Sarcastic style? Hmm. Had it been trademarked there might be a case. I do know that it was rather obvious David Rees isn't the type to be flattered by a juice-corporations homage to the strip, and it's clear that the strip is inspired by GYWO, not the stock clip art.
What the? Ok, fine, fair enough - people have been calling that creepy masked Burger King King-dude creepy pretty much since he first appeared. And if they didn't, BK made sure they would by creating a Darth Vader-esque ad starring their plastic masked hero, embracing his holy creepyness.
So, perhaps their thought here was to allow BK fans to embrace their inner creeps and run around screaming "WHOPPERS! MUST EAT WHOPPERS!"... But, I just don't think it has the same ring to it as "BRAINS! Must eat braaaainsss!", and lacking undead zombie features, BK's King just can't get that creepy, even if he might try.
The original inspirering video from Oren Lavie - Her morning elegance, released is January. The music video has a woman and a man dreaming on her bed, where the sheets and surrounding items then display their dreams in a skillfully executed full-size stop-motion animation. Well done.
Ok, fine I'll post it, even though I think this is a Badlander that isn't really a proper Badlander, since so many are emailing me about this. Sure I made some accusing caughs when I posted the recent comhem campaign, but this isn't a flat out copycat campaign. Might be inspired by Wendy however, it wouldn't be the first time Wendy Kaufman inspired an ad campaign. As the story goes, her boundless energy and willingness to reply to all the Snapple Fan Mail is what made her a national Snapple icon in the first place.
When it was discovered that Kaufman had been answering Snapple fan-mail in her free time (because nobody in the office wanted to do it themselves), their brand new advertising agency, Kirshenbaum & Bond, developed a campaign around her energetic personality.
So, the question I ask you dear readers, is do you think this is a homage, inspired by or a real Badlander? What do you think? Compare commercials inside.
This ad, showing Jesus snapping a picture of a bunch of nuns with the Samsung SL310W camera, was published in Lebanese newspaper Al Mostakbal last week.
The ad has been called "an attack against Christian symbols", bound to happen as soon as Jesus is involved, but here's the kicker - the ad agency FP7 who created it, doesn't have the Samsung account.
Sunny Hwang, the president of Samsung Electronics Levant, said to Brandrepublic "At no time was Samsung Electronics aware of these advertisements and the company has not approved or commissioned FP7 to create any advertising campaigns. "
At the recent Dubai Lynx awards, FP7 picked up a gold, a few silvers and even the ad agency of the year award but after this little mishap, the agency (and their work) is being investigated by the award organisers and they might get stripped of all their honors.
At what point is it ever a good idea to create, and actually run campaigns for clients that you don't have? The spec turned ghost ad epidemic seems to be getting worse by the minute here - in some cases I understand how it happens. Say, for example, you have an idea approved by the local branch of a worldwide brand which gets nixed the moment the global director gets a whiff of it. Or, you were way too exited when you submitted spec work here that you forgot to tell us it was spec and the worlds adblogs operate under the assumption that it's real (please don't do that).
There are places you can show off spec work, for example the London International IDA, and new awards for work that dies on the foam core is popping up like mushrooms every day, even we have a spec work category here so we don't delete submissions, even when the client does a u-turn after you've spent a week on the shoot creating that great campaign.
Remember this idea? It was created by They for Coffee Connection (an old client of mine actually, we did Fax ideas which tells you how long ago that was). They used "WiFi headlines" to nudge people into getting another coffee, or maybe buy a tasty muffin - the customer would ask what the WiFi network was named and the barista could reply "BuyAnotherCoffeeAlready" and mean it. Very funny. So clever that They won Silver in the Epica awards 2008 with it.
PETA are into recycling now, or simply running short on shocking ideas involving nude women. They staged a naked protest outside the naked chef's restaurant, with pregnant women caged in the same cages that pigs live in their entire lives.
So why is Jamie a target? Because he's encouraging people to "save our bacon" by buying British pig meat .
Now, we know that Jamie is aware of the horrors behind factory farming in Europe (he even has a campaign against it), but we're hoping he'll realize the obvious: That the best way to stop cruelty to animals is to stop eating animals—including British ones. Good thing we've got friends in the U.K. who are only too happy to educate Mr. Oliver on the horrors of all factory farms.
So the refreshing new twist here is that PETA are attacking allies, since Jamie is for the humane treatment of animals that become food - BBC reports:
The spokesman for the chef said: "They do seem to be protesting against somebody who is trying to help the situation.
"In the programme we never said that the British pig farming industry is completely whiter than white, we did a very balanced programme."