A good lead from Hlebarov brings us this pairing of beer ads. Now, I'm absolutly positive that Heineken was doing the same thing - at least on posters - back in 2001, possibly created by Neboko. I'm sure there are more examples but I can't find any in my archives at the mo' - if you have any link them in comments (or just email them to the hostmaster).
Here's a good trick, if you wish to win an award, dust off a great idea from a vintage award winning year. Since careers in advertising are so short, 5 years will do, but ten years is even better. Go!
Aaaah, pyrotechnics. I'll admit it. I love it. I want a big budget just so that I can blow the whole thing up. I have the T-shirts that reads "if you see a pyro running - keep up!".
By now y'all know that the Titanium winner this year was the Japanese company Design Barcode for inventing and implementing cool designed bar codes.
Naturally, we've seen this before. (More inside)
My bad juju-vibes sent Michael Owen off the field two minutes into the match against Sweden (or perhaps it was just bad luck and nothing to do with me decapitating chickens and dancing naked smeared in their blood) - as he twisted his knee really nasty and was sent off the field. No more Owen in the cup.
Read more for the really unfortunate ad placement of the week.
Northern Rock has had Owen in their ad campaign, and featured featured him wrapped in the England flag alongside slogans such as "One of ours over there" and "Can we have him back in one piece please?". Well, the latter is a rather unfortunate headline - and inside is a rather unfortunate placement of the ad.
Ah, and you thought I was done for the weekend. But nooo, here I go and dig up some cutting edge badlanders. Or at least some very sharp creative. Razor sharp, in fact. See inside
Welcome to another helping of badlandian joy, this time we have a steaming hot alphabet soup to feast your eyes on, with a side dish of texted portraits. For all of you who wanted to know what happens when art directors stop being polite, and start using that "spray image" tool in freehand....
Here's a fresh new badlandian squeeze for all ye who like it with pulp in. Pushing big people into small spaces is fun! Or as our eagle-eyed tipster puns it in Swedish "noll koll"!
Adcopycatz alerts us to this pair of badlanders for Fresh Sound Design and Music and Risk Sound. They were spotted in Campaign Brief Australia over a period of 2 years.
Last week, Hill Holliday launched a new ad campaign for Liberty Mutual. The concept for the ads is responsibility with a new tagline "What's your policy?". In the TV spot, we see one person doing something nice/helpful to someone else, who in turn does something nice, etc...and we follow the chain reaction.
Back in 2003, Arnold Worldwide (whom Hill beat out when it won the Liberty Mutual account back in October) had some ads for VW Beetle Convertible that did the exact same thing. It won awards at the One Show, Cresta, and LIAA in 2003. Is it a coincidence that both agencies are just blocks away from each other in the same city? Who knows.
There is also another campaign, which is more recent. Hilton's new "Be Hospitable" by Foote Cone & Belding also shows people doing nice things for strangers. The microsite for the campaign even asks visitors to share their stories of kindness from a stranger. It's very similar with the exception of the chain reaction motif.
See all the ads inside.
Everyone knows that kittens and kids, puppies and babies are the surefire way to peoples hearts in advertising. But in this transparent trend as of late, did you know that kittens and kids stick nicely to glass doors?