The French telecom market is adopting the 118 number for direct enquieries just like in the UK a couple of years ago. And while they were at it, one client in France decided to adapt to the local market the same advertising campaign that made its mark in the UK. The result is this campaign for 118 218, directly taken from the brilliant UK 118 118 campaign by WCRS in London, and proof that some ideas should never cross the Channel.
Judge for yourself:
118 218 (France) : http://www.lenumero.fr/films.html
Is something going on? The iTunes spot on Apple's sites won't play. Athough they did air over the weekend. Is it because it's similar to a 2002 Lugz ad?
View Apple's iTunes spot featuring Eminem or here (via AdFreak)
From ever entertaining Screenhead.com
A whopping six people complained about a billboard campaign in New Zealand for Alibi Jeans by King Street Advertising. The Advertising Standards Complaints Board has now labelled the ads offensive.
One of the complainees was concerned about school children and the general public being exposed to "this level of gratuitous sexual intent".
"The lump under the sheet where his genitals would be leaves no doubt as to her intention," the complainant said.
However, Alibi Jeans said the concept showed "the empowerment of women using a typically male scenario".
Read on to see the "offensive ad".
An ad encouraging men to get checked for prostate cancer, starring Ricky Gervais, comedian with a past as a new wave popstar now most famous for his role as David Brent in "The Office", has banned from radio waves before nine pm as it was too offensive.. A soundeffect has also been removed from the ad - a 'squish' noise - to santize the ad. Why? Well it's a touchy subject (pun intended) I guess. The sound effect is in the ad as Ricky who plays the doctor is inserting a finger to check the prostate.
I'm unsure where to place this one, Arkitektkopia has released a very creative campaign - the media itself is quite fun - on the streets of Stockholm right now. The idea is simple, since Arkitektkopia provides great copies, the ads are simply copies of things found on and off the streets in the hood around Stureplan (which is Stockholm's Madison Avenue).
For example, rain drains. Which one is live and which one is memorex? (read more). Hat tip to Swedish adforum Bold for the Arkitektkopia campaign.
Photo District News Online tells the story of twin magazine cover shots and headlines which ends sadly in one photographer getting canned. The two covers shows a stack of three candy pieces against a white background - a photographic solution so tried and true that Clinique made entire campaigns out of the "style". What is odder, in my humble opinion, is the similarities of headlines - the Style Weekly headline was "Sweet return," while the Times-Dispatch headline was "A Sweet Return." Brainsync!
Last year the London Metropolitan Police ran a poster campaign against drugs showing the effects of crack on a womans face - BBC news has larger versions of the mugshots.
While some argued that the images were a privacy violation, the woman wasn't in the UK, the images were a series of her booking photographs in the United States over the course of ten years, and as such are public record.
This is the British ad campaign is depicted top.
Now, in France there's a new magazine called Choc magazine, a 'presse a sensation' meaning it's cheap tabloid journalism worse than the Sun has to offer. They launched with the same images as their ad camapign - causing governmental agencies and charities to denounce the mag from day one. It's one thing to use the images to demonstrate the long term effects of drug abuse and street life in hopes of scaring some viewers straight, it's quite another to use it sell tabloids.
(inside is a screenshot of Choc's homepage)
In 2004, BETC Euro RSCG, Paris and director Phillippe Andre headed to Australia and shot a rather spiffy spot for Peugeot featuring a city full of toy cars which were, of course, no competition for the Peugeot 407. They even received a couple of Clios for their efforts. And after the production, the fully functional "toy" cars were transported to Europe for display in the Peugeot showroom in Paris.
A year later, take a look at what Mobil 1 cranked out. (links for Superadgrunts only)