Have I told you once before? A layout is not an idea.
A layout can communicate an idea more or less effectivly - but never replace the idea. MmmKay?
You know them sperm bank jokes? So does everybody else. Commercial stills and links to QT's available in here.
Here's a good gag - ever noticed that dog look like their owners or vice versa? Well, you ain't the only one..
Augh - this Liechtenstein poster look was over-used even before them pore-cleaning things were invented! Stop it! stop it!
Do people who like adrenalin rushes stay home in the couch? Or ride crazy rides? Here's how to make an entire TV commercial out of a *poster* idea!
On the web funny clips have been circulating for as long as we could make them.. Animations, home movies, web-cams, you name it, it's out there..
But commercials using clips found on the web? Now there's an original idea...
...what no cheese? Ok, have you ever noticed that a computer mouse can look a wee bit like a wineglass when turned upside down? Well, so did everybody else!
Airport inspiration - European creatives seem to travel a lot.
Two sets of posters executing the same idea.
When flogging some weight-loss product - always use the visual of a BELT. MMmmm'K? Actually - these are smarter than that - but oh-so-alike..
The old "fish prefers mineral water" gag is enough to make me cry - commando.com has also collected a bunch in his archives - here are three examples from around the planet...
Can you believe this one? Two identical ads-gags in "new and interesting media" (not unusual) winning - get this - the same dang award separated only by a few years!
Did these ads copy each other - or did the idea-god simply mess with two creative teams heads at the same time? Who knows.
A logo for greenpeace and a logo for a newspaper - end up looking almost exactly the same?
Milk? and Mobile phones? What do they have in common? The packaging of course! But don't drag that all the way to the ads.....
as Paul Arden put it: A layout is never an idea. Here's proof. If you find an idea in here - you're a better adgrunt.
Hey-- why bother signing up for the Affordable Healthcare Plan when there'...
Fun bit of distraction here....