Lets start with this one, it's a pro-bono ad created and shot by Florian Meinberg in 2009 who explains: "it was a spec with no real client.
Remember the Amnesty posters that depicted torture in far off lands as if they were happening where the poster was? The visual trick used was the transparent meme that hit it big on Flickr earlier, which might have inspired the posters. Later similar ideas appeared Kids company was badlanded for being similar to Amnesty, in execution at least.
Couldn't help but notice that the Photolibrary.com calendar with all the various important photo award dates listed, is a tad similar to the recent Creative Calendar with all the important award dates listed.... At least in the base idea, list award deadlines on calendar. Not in execution, they're miles apart in style. Also, one is for a client while the other is self-promo for Leo Burnett, so they care about different award shows too.
Photolibrary created by Brandcom Middle East UAE in 2008. The Creative Calendar made by Leo Burnett, Paris 2011
There's a bit of a cat-fight between the ASA Ireland and the ISPCC Ireland right now. The ASA upheld a complaint against the ISPCC's "when I grow up" on the grounds of - wait for it - gender inequality.
Joe La Pompe shared this rather obvious cut&paste illustration job with the words "11 years after...". Perhaps people think that if the art you're tracing is old enough, people won't remember it? Somewhere there has to be a photograph of K2 through other mountain cracks that served as a base for these images, I'm sure of it. This reminds me of Nazi Meat, where an ad back in 87 had traced a Hitler Youth Poster for the genuine propaganda feel.... (posted 1998 and still going strong)
The tracing done on that image is hilarious, and matches up perfectly.
Ooops!. The Big Bus Challenge is a fun competition where the brief is to 'show off their skills with some brilliant Bus advertising', using the scale and shape of bus ads. The winning entry for the client Compassion in World Farming by ad agency Elvis Communications visually crammed sheep into the bus to remind us all that while we might think our commute stinks, animals have it far worse.
Which is all good, except WSPA already did exactly that back in 2008. On buses. And it was noticed.
It was a lovely sunny day this Saturday, and on the outside wall of the famous department store NK in Stockholm, Björn Borg met John McEnroe for a game of vertical tennis.
Except they were stuntmen, of course. "We couldn't convince the original players to do a re-match on the wall" said Pernilla Johansson, global PR-&-Event at Björn Borg, to Resume.se.
No idea how this Badland happened, it's a very clever idea and seems so obvious in hindsight that it's entirely possible that both were thought up independently. The Indian version from Ogilvy in Mumbai was in Cannes 2008, while the Brazilian version got silver in promo and activation 2011. Ooops!
Lets compare and contrast. Cannes 2011 seems to be the year of "seen it". Sadly.
Flashback to Cannes lions and the Gold winning PR entry called Tramp A Benz which consisted of a man who hitchiked through Germany, but only in Mercedes Benz. He blogged about it, he facebooked it, there was even a book printed in the end showing all the nice drivers who picked him up. He was Stefan Gbureck, a former Hugo Boss model and 'emerging street photographer and performance artist from Berlin'. It all seemed to be his idea, even if he used the classic Mercedes line "The best or nothing" on his brown paper cardboard as he hitched.
WWW.TOSAY.IT "Public Interventions" displayed in the Behance gallery, the artists say their project is all about "text, streets and internet as an artistic medium"... but what I see is a very familiar line, and funnily enough a very similar type treatment. What are the odds?
Michael Lee Johnson explains:
I recently ran a Google+ advertisement on Facebook that got all of my campaigns suspended. - Great.
The message from Failbook said the following:
P.S; Facebook - You Suck.
Interesting. What part of the TOS did a Google+ ad break, do you think?
Update Julio Fernandez played internet-detective and went on a string to find out. He set up a similarly worded ad on Facebook and just had it approved.
Tiny billboards. Seen 'em. They're very cute. Sometimes they even make sense for the client. Even Andy and Joe have a wee one in their portfolio. The first billboard shown here is the most recent, for Smart cars - "small is beautiful", from BBDO, Toronto, Canada. Very adorable. aaaw. Back in 2008 Deutsch/LA did tiny billboards for "Little Big Planet". Also very cute. My favorite though is Johan Van Oeckel's work for Antwerpen Miniatuurstad (miniature city) back in 2006 - he didn't just have tiny billboards but also tiny ad trucks driving around the streets. Win!
This is under "banned" though, surprise, it wasn't! When the Norwegian 'dating' company Victoria Milan launched in the Swedish market advertising "make life exiting, have an affair" it was quickly dubbed the "cheaters site" and had people talking everywhere. Swedes, mostly known for topless sunbathing and bikini teams around the world (I know that makes no sense) were all shocked by the idea, and a whopping 206 individual complaints arrived at RO (The advertising ombudsmans) offices demanding that the campaign be stopped for moral reasons as it encouraged infidelity.