Non sports nerds take note: The “Boston Massacre” phrase has been used to describe a late-season sweep by the Yankees of the rival Boston Red Sox in 1978. That season culminated in a World Series championship for the Yankees.
This is what the Nike shirt referred to, but in light of the Boston Bombings and following intense manhunt, a blood splattered shirt seems a bit morbid and in bad taste. Just to show how quick a brand can react, Nike has pulled the shirts from their online stores and are recalling them from all physical locations as we speak. They took immediate action last week, right after the marathon, to remove the product.
ESPN’s Darren Rovell tweeted the news a few hours ago: