Banned ads

 
 

Banned ads

 

Arvika Festival "orgasm ad" banned by Reklam Ombudsman in Sweden

RO, a.k.a the ReklamOmbudsman in Sweden have decided to ban the Arvika Festival ad campaign, even if Arvika Festival couldn't get anyone to air it on TV in the first place. The film shows a young woman saying hi to the camera, apparently naked, and she then proceeds to masturbate. It ends on a super stating: "7 months away, get ready, 15-17 July 2010"

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Spendrups fined 400,000 for showing ice in a beer poster : ad banned

I've never quite understood the strategy of selling a beer on being "cold" (which would be my job to keep it so) rather than tasty, but everyone knows that an ice-cold beer at the height of summer is when lagers are at their best. So Spendrups did an ad with the headline "have a really cold summer", suggesting cold beer on hot days. They've now been reprimanded for having the audacity suggesting that beer should be drunk at all, forget seeing anything as advanced as the Jupiler Ice Beer poster here in Sweden.

This is the offending Spendrups ad that ran last summer. Shocking, isn't it?

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Adland: 
 

Tombola Bingo "Thank you Tito" ad banned by the ASA for being racist

Banned ad of the week, last years "Tombola Bingo" advert where a british upper class (and white) bloke sits on the beach in his tuxedo, having every word he says repeated in song by a hawaiian shirt clad ukelele playing local (thus, a black man). Two people complained that it presented a negative racial stereotype. Only one whined that it seemed to try and do the song-funny of "Real American heroes" and failing (me).

The ASA considered that the relationship between the two characters "was defined as the power of the white man over the black man", because of the difference in their dress and the way the black man was portrayed as less intelligent in that he repeated everything the white man said, even "Thank you, Tito".

from brandrepublic

I'm glad it was banned, it's rubbish. But as usual, the ban has no effect when Tombola bingo had already stopped running this ad from last year anyway.

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Ashley Madison attempts the "Banned Ad" thing. *yawn*

Australia is apparently running this spot for the *dating* service during the upcoming Oscars, while the U.S. is not. Yea free speech down under! Or is it more, yeah good taste in the U.S.? Latter! Ashley Madison claims there’s hypocrisy at work because of the themes in the movies that night. (Maybe, but the films don’t openly advocate the lifestyles they depict, unlike the dating service which encourages you to cheat.) Here’s the thing though, and it’s what kept Mancrunch from ever having a realistic shot at getting on the Super Bowl, and has nothing to do with gay, not-gay, single, not single, etc.— The ad just ain’t that good. Come Oscar night, there are going to be parodies by the best FX houses (and plastic surgeons) in the world doing segments with actors throughout the evening, and then this comes on? It’s like student work with actors and spray paint. The end.


Find more videos like this on AdGabber

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KFC Australia pulls "cricket survival guide" ad after US viewers finds it racist.

Once again, the world wide web causes a local ad to be misinterpreted abroad. Americans who saw the KFC Cricket Survival guide ad found it racist, as it depicts "African Americans liking fried chicken"

Come again? The ad, which in Australia was titled "How to Silence a Noisy Crowd", depicts an Australia fan who has ended up in the seating area of the West Indies fans. "Need a tip when you're stuck in an awkward situation?" he asks the camera. He then serves a bucket of chicken to everyone around him and any opposing team friction is defused as all cricket fans like food. It is but one handy tip in the KFC Cricket Survival guide campaign.


KFC - West Indies vs Australia / Awkward / How to Silence a Noisy Crowd - (2010) :30 (Australia)

Over in the states, both Videogum, and the Huffington post think the ad is racist, News.com.au reports on the accusations of racism abroad. KFC has responded by discontinuing the ad.

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Adland: 
'Career women make bad mothers'
 

"Career women make bad mothers" ads withdrawn

The Guardian reports that the OAA campaign designed to promote the effectiveness of billboard advertising has withdrawn the poster that read: "Career women make bad mothers" after an outcry from the offended public. "Educashun Isn't Working" and "1966. It Won't Happen This Year" will be running instead.

The campaign was devised by veteran creative Garry Lace, from the Beta agency, to show the power of billboard advertising as an alternative to digital advertising. He was unavailable for comment at the time of publication.

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Shiny Suds ad pulled as it triggers rape flashbacks: loofah loofah loofah!

Adage reports that this Method ad from Droga5 was pulled after sexism complaints.

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Adland: 
 

Sexist ad ban of the week: Nice Headlamps.

Sexist ad ban of the week goes to UlsterTrader.com who ran this billboard, featuring a bra-clad cleavage with the headline Nice headlamps and below that asking asking what do you look for in a car?

Since the ban was invariable, and the ASA clampdown will, as always, result in more exposure for this piss poor excuse of an ad, one might think this was the idea in the first place. Either that, or the creators of the ad hoped that punters would see it, and unable to tear their eyes away they'd crash their cars and then need to buy a new one at Ulstertrader.com. Or they were simply really crap creatives and an even worse client who thought this would fly. Wake up and smell the coffee, like adlib says in our previous post about sexist ads, " my reptilian brain does not make expensive car purchasing decisions". Ads like these are as insulting to men as they are women. But you'd have to have half a brain of your own to know that, and clearly nobody at Ulstertrader.com does.

Hat tip to Grahamcreative who sighed about the extra exposure. The Guardian:

The complainants argued that the poster was offensive because it objectified women, degraded them, was sexist and that it implied that women, like cars, were commodities to be bought and sold.

UlsterTrader.com said its brand values included the "use of humour and fun" and that the ad used "light-hearted slang, to what people of both sexes would regard as attractive attributes". The ads ran in 20 high-profile and high-traffic locations in Northern Ireland.

"We considered the image of the woman's cleavage coupled with the strapline ... was likely to be seen to objectify and degrade women by linking attributes of a woman her cleavage to attributes of a car, the headlamps, in a way that would be seen to imply a woman, like a car, was to be selected for those attributes," said the ASA. "We concluded that the poster had caused serious offence to some readers and was likely to cause widespread offence."

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Class of twelve year olds teach Toys R Us about advertising to modern children.

Last year a school class of twelve year olds reported ToysRus Christmas catalogue to the Advertising Ombudsman in Sweden for "sexual discrimination" in their advertising - and won.

The class said that in the catalogue "All the girls are always dressed in pink, only found on the princess and Barbie pages, posing 'awkward' and never included in any of the action toy areas". The kids suggested that the background colors of the catalogue should be made neutral instead of stark pinks and blues, that girls should also been seen on the Lego and Toy car pages and that the princess and knight dress up pages could be gender mixed as suggestions on how to "stop reinforcing traditional gender roles". The class ended their motivation with calling the catalogue "old-fashioned and insulting". The Advertising Ombudsman took their time, but have now agreed with the class and Toys R Us need to rethink that pink. Source: Aftonbladet

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American Apparel ad banned for 'under 16' model
 

American Apparel ad banned for looking like jailbait porn

This weeks ban could be filed under "that's what Dov was going for all along", as an American Apparel ad has been banned in the UK by the ASA for featuring a girl looking underage and the shots "suggested she was stripping off for an amateur photo shoot". Isn't that their entire 'campaign'? The ASA ruling also reads: "Because the ad could be seen to sexualise a model who appeared to be a child, under the age of 16 years, we concluded that it was inappropriate and could cause serious offence to some readers.'' The ad appeared in VICE magazine, where it paled in comparison to the editorial content. ;)

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