Banned ads

 

Banned ads

 

Daft attempted ad ban of the week: Kalles Kaviar ads are "too Swedish"

Americans like their apple pie, meanwhile Swedes like their sandwiches covered in eggs. On top of other eggs. It's eggtastic. In Swedish when we say "kaviar", which is caviar, we mean the stuff that comes in tubes and is generously spread on big sandwiches first. For real.

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ASA reckons anti-terrorist ads are terrorising population with fear

The ASA have banned the ad for the Anti-Terrorist Hotline on the ground it is seriously offensive and makes an undue appeal to fear - thems my cliff notes kids, you can read the full verdict under the link. Radio adverts that make "He likes to keep himself to himself" seem like insta-terrorists are indeed very creepy, and this particular example crossed a line - probably because most UK men who like to keep to themselves recognized their own behavior. I'm a bit miffed there's no hotline for me to call regarding the man at the end of the street here, who has parties at all hours, pays by credit card because he never has any money and in is in perpetual debt, never draws the blind because he hopes to flaunt his wiggly bits to teenage girls who pass by on the local bus route.

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Jarlsberg "the taste is in the holes" bumpers reported to the Consumer Ombudsman.. for sexism?

A woman in Norrköping has reported the Jarlsberg tv-show bumper idents to the Consumer Ombudsman for their "unpleasant" tagline: "the taste is in the holes."

First of all, it's misleading, the taste can't be in the holes. And the more I thought about it, the more I realized how unpleasant it was.

She elaborates: "I felt provoked. It felt like it was alluding to something sexual. Then I got angry. One wonders what sort of society we live in with this kind of attitude toward women."

She's not the only one with her mind firmly in the gutter. There's even facebook groups dedicated to snickering at how "dirty" the tagline is. There's blogposts musing on how the tagline might have been created by an intern, others go straight to the point that holes "probably taste like fish", and newspaper journalists are wondering if those who like tasteful cheese might be able to buy a bag full of holes. (Great idea, marketing - get on that stat!) It's currently the most discussed piece of news at aftonbladets bloggportal.

At Aftonbladet the Jarlsberg cheese Managing Director Magnus Ekstrand defends the ads, and find it being pigeon holed as a sexist ad rather odd. "Our cheese has more unique holes than any other cheese. Somewhere there, she chooses to form associations to something which we don't associate to."

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Ad ban of the week: British Gas banned by ASA for saying "even at christmas"

Copywriters get to have final word on how exactly something should be said in any given ad, that is until the ASA listens to it. This British Gas advert which aired in December last year has been banned for "Implying that British Gas would attend same day call-outs, even over Christmas". The phrasing that set complaints off was : "You can reach us every day. Even over Christmas.", in combo with a cute animated British Gas car pulling up to help the house owner in the ad with the broken boiler.
British gas disputed the complaint, saying that they wanted the ad to show that they deal with queries every day, even on christmas - thing is, the british gas truck doesn't show up quite as fast as the ad implies.

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Arvika Festival "orgasm ad" banned by Reklam Ombudsman in Sweden

RO, a.k.a the ReklamOmbudsman in Sweden have decided to ban the Arvika Festival ad campaign, even if Arvika Festival couldn't get anyone to air it on TV in the first place. The film shows a young woman saying hi to the camera, apparently naked, and she then proceeds to masturbate. It ends on a super stating: "7 months away, get ready, 15-17 July 2010"

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Spendrups fined 400,000 for showing ice in a beer poster : ad banned

I've never quite understood the strategy of selling a beer on being "cold" (which would be my job to keep it so) rather than tasty, but everyone knows that an ice-cold beer at the height of summer is when lagers are at their best. So Spendrups did an ad with the headline "have a really cold summer", suggesting cold beer on hot days. They've now been reprimanded for having the audacity suggesting that beer should be drunk at all, forget seeing anything as advanced as the Jupiler Ice Beer poster here in Sweden.

This is the offending Spendrups ad that ran last summer. Shocking, isn't it?

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Adland: 
 

Tombola Bingo "Thank you Tito" ad banned by the ASA for being racist

Banned ad of the week, last years "Tombola Bingo" advert where a british upper class (and white) bloke sits on the beach in his tuxedo, having every word he says repeated in song by a hawaiian shirt clad ukelele playing local (thus, a black man). Two people complained that it presented a negative racial stereotype. Only one whined that it seemed to try and do the song-funny of "Real American heroes" and failing (me).

The ASA considered that the relationship between the two characters "was defined as the power of the white man over the black man", because of the difference in their dress and the way the black man was portrayed as less intelligent in that he repeated everything the white man said, even "Thank you, Tito".

from brandrepublic

I'm glad it was banned, it's rubbish. But as usual, the ban has no effect when Tombola bingo had already stopped running this ad from last year anyway.

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Ashley Madison attempts the "Banned Ad" thing. *yawn*

Australia is apparently running this spot for the *dating* service during the upcoming Oscars, while the U.S. is not. Yea free speech down under! Or is it more, yeah good taste in the U.S.? Latter! Ashley Madison claims there’s hypocrisy at work because of the themes in the movies that night. (Maybe, but the films don’t openly advocate the lifestyles they depict, unlike the dating service which encourages you to cheat.) Here’s the thing though, and it’s what kept Mancrunch from ever having a realistic shot at getting on the Super Bowl, and has nothing to do with gay, not-gay, single, not single, etc.— The ad just ain’t that good. Come Oscar night, there are going to be parodies by the best FX houses (and plastic surgeons) in the world doing segments with actors throughout the evening, and then this comes on? It’s like student work with actors and spray paint. The end.


Find more videos like this on AdGabber

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KFC Australia pulls "cricket survival guide" ad after US viewers finds it racist.

Once again, the world wide web causes a local ad to be misinterpreted abroad. Americans who saw the KFC Cricket Survival guide ad found it racist, as it depicts "African Americans liking fried chicken"

Come again? The ad, which in Australia was titled "How to Silence a Noisy Crowd", depicts an Australia fan who has ended up in the seating area of the West Indies fans. "Need a tip when you're stuck in an awkward situation?" he asks the camera. He then serves a bucket of chicken to everyone around him and any opposing team friction is defused as all cricket fans like food. It is but one handy tip in the KFC Cricket Survival guide campaign.


KFC - West Indies vs Australia / Awkward / How to Silence a Noisy Crowd - (2010) :30 (Australia)

Over in the states, both Videogum, and the Huffington post think the ad is racist, News.com.au reports on the accusations of racism abroad. KFC has responded by discontinuing the ad.

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'Career women make bad mothers'
 

"Career women make bad mothers" ads withdrawn

The Guardian reports that the OAA campaign designed to promote the effectiveness of billboard advertising has withdrawn the poster that read: "Career women make bad mothers" after an outcry from the offended public. "Educashun Isn't Working" and "1966. It Won't Happen This Year" will be running instead.

The campaign was devised by veteran creative Garry Lace, from the Beta agency, to show the power of billboard advertising as an alternative to digital advertising. He was unavailable for comment at the time of publication.

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