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Banned ads

 

Banned ads

 

Silly ad ban of the week: Vodafone radio ad spoke too fast.

A radio ad in the UK has been banned for being too quick!.

The Vodafone radio advertisement was banned after the Advertising Standards Authority (ASA) ruled that the 'disclaimer' was too difficult for listeners to understand as it was read very fast. You can listen to it at the BBC website

 contended that the radio advertising standard codes made no mention at which speed the legal terminology should be delivered.
They also said they did not believe their advertisement to be deceptive and in contravention of advertising legislation.

I think Disclaimer guy might want to step outside to have a word with the ASA. "Don't interrupt Disclaimer guy, I'm serious don't even test me, I'll bring the heavens down..."

Badland: 
 

Zach and Miri make a porn movie - poster banned.

"Zack and Miri Make a Porno" opened at the Toronto film festival last week and this poster - yes, this one above here - was banned because.. Well I don't even know why.

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Suddenly, all ads are banned for homophobia? First Heinz, then Snickers - now Nike.

Stockholm is currently party-town with Stockholm Pride festival in full swing. Sweden's Channel five are tagging along by showing pride-related films like Transamerica, and TV shows like "Rick and Steve: The Happiest Gay Couple in All the World". Absolut Vodka have released a rainbow colored bottle which is prominently displayed in the Swedish state operated liquor stores - but that isn't due to the Prideparty in Stockholm, instead the rainbow bottle is to celebrate that it is 30 years ago that Gilbert Baker of San Francisco designed a flag with six stripes representing the six colours of the rainbow as a symbol of gay and lesbian community pride.

Meanwhile, lots of ads are being pulled due to homophobia or offending homosexual people.

First there was that Heinz "New York deli mom" ad kiss. Or rather - peck. Mom of the house - as always making lunch bags for the kids and the hubby in the kitchen where else would mom be? - has been replaced by a stereotypical Noo Yawka deli man. When Dad is about to rush off to work without kissing the missus, Noo Yawka Deliman says "hey, aren't you forgetting something?" and there is the kiss. 200 people missed the joke and reported the "gay kiss" as offensive and "inappropriate to see two men kissing". Heinz withdrew the ad and and apologised to viewers.

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Adland: 
Gunniess "good times" viral ad
 

Guinness Good Times "share one with a friend" orgy ad is not a real ad.

While not everything in black and white makes sense - that this ad is fake fake not paid for by Guiness is dead obvious on first viewing.


Guinness Good Times
Tags: Guinness Good Times

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Bayer's Bepanthen first aid cream "burning babies" ads are fake fake fake. Happy now JWT?

Last weeks "duh, obviously fake" ads for Bayer's Bepanthen first aid cream have been officially named fakes by JWT who've even released an official statement about them - as if ads depicting parents roasting their babies over fire, with blowtorches or burning a la marshmallows on a stick would

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Adland: 
 

Red Cross (Youth) pulls "Olympic" human rights campaign in Sweden.

The recently much debated Red Cross (youth) campaign has been pulled after a discussion with Red Cross headquarters in Geneva last Thursday. You can see the previous posts here; Red Cross campaign compares Chinese human right violations to olympic sports (16th June 2008) and a follow-up posted by the Red Cross Youth Sweden here; Red Cross Youth campaign for human rights (16th July 2008).

The campaign was first posted june 16th here on Adland, and like the (very similar) Amnesty International - After the Olympics campaign (posted 14th of March 2008) it didn't receive much attention at all, until about month later (12th July) when a new adgrunt - whole9yards - spotted something wrong with the images and left a comment about it. The photos in the campaign were shot in Nepal, and not in China.

The campaign then quickly took on a life on it's own, appearing in forums such as Anti-CNN.com, HK Yahoo.com, LKCN portal, bbs.hdpu.edu.cn, and even spawning facebook groups like this one*. For the extra curious who can't read chinese, you might find the worldlingo translator useful when trying to make out what is going on in some of those threads.

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Peachmobile Zim Zoo ad gets banned by the ASA for "lowering Robert Mugabe's dignity"

You'd think it couldn't be done, the "Lowering of dignity" bit that is, but the annoying ringtone with the equally annoying ad from Peach mobile which shows president Robert Mugabe as a caged gorilla has been canned. Peachmobile protested, saying that they had a constitutional "right to mock Mugabe because he is a despot." (From The Times: ‘Racist’ ringtone advert banned)

The ASA found, "... the respondent is infringing on the rights of Robert Mugabe by portraying him in an offensive an undignified manner and as such the commercial is demeaning and lowering Robert Mugabe's dignity. A hypothetical reasonable person would be offended on viewing the commercial as it unnecessarily and intentionally demeans Robert Mugabe."

The ASA ordered that the commercial be withdrawn immediately.

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Tom Ford Eyewear ad gets banned in Italy

It was just a matter of time, wasn't it?

Italy's advertising watchdog, the Institute for Advertising Self-Discipline (IAP), has banned Tom Ford Eyewear ads from national media. A close-up photo of a woman wearing the brand's sunglasses with a man's finger in her mouth was deemed by IAP to be "markedly vulgar" and, as such, it "transcends the limits of simple bad taste and offends the sensibility" of viewers. In addition, the committee believes the "scene evokes an offending and abusive act against women, which degrades the dignity of the person." IAP also said the sexual innuendo and provocative edge are part of a campaign based on these kinds of images, noting that the brand's Web site itself describes the spring-summer campaign photos as "sexually explicit." Vincenzo Guggino, general secretary at IAP, said the images were banned after publication last month in three magazines, including Italian Vogue. "Fashion companies very rarely present their ads for inspection before they appear in the media," said Guggino. "Our mission is to promote better and more acceptable communication." .

From: wwd.com

Badland: 
 

Saddest Logo Change of 2007 - The castrated Lion "ad omnia paratus"

Some might say that a castrated lion is the perfect symbol for European defence policy - and the Times online claims some unidentified US blogger did but I have not found a source for that quote. It all began when a few women in the Nordic Battle Group were miffed that the symbol for their group showed a male lion, and they figured this was sex discrimination so they lodged a complaint with the European Court of Justice. Before anyone could say nip-tuck the lion on the coat of arms was castrated via computer.


The lion, before and after.

The Lions designer Vladimir A Sagerlund doesn't think it's in the least bit amusing: “The Army lacks knowledge about heraldry. Coats of arms containing lions without genitalia were given to those who betrayed the Crown.” he said to Göteborgs Posten. Mr Sagerlund knows a thing or two about this, having worked as a crest designer at the National Archives since 1994.

A pretty useless snip if you ask me, since the Lion is still clearly a male with that mane - the Times says that "the message remains clear: the lions are supposed to display courage and nothing else." To me, choosing the lazy-ass, never hunt for himself male lion as a symbol for courage when the females do all the scary hunting work (in tight units no less, with each female responsible for one part of the hunt, how very army-like) seems kind of silly right there so while we're already using by now outdated symbols could we at least let the poor critter keeps his balls? Then there are those who are better at latin than me who argue that "ad omnia paratus" in female form would be paratas, so we're not gender neutral even in the motto, making the snip a tad impotent.
There are plenty of other crests that are clearly male animals, and sadly it looks as if they'll be loosing their parts soon as well. Where will all the baby crests come from in the future?
Hat tip to Bold

Badland: 
 

Offensive ads of the week. One banned, one to go.

Price and Dwight Yorke sired a little tyke named Harvey, who was unfortunately born with a disorder called septo-optic dysplasia. HEAT magazine has the bad taste of giving away stickers with Harvey's face and a supposed quote from Jordan on it saying "Harvey want's to eat me". 30 complaints so far from members of the public and serious indication that Jordan will file a complaint as well reported in the Guardian. Heat has already apologized but I still smell the banhammer coming.

Meanwhile, that ill-considered Renault ad John Kelly photographed and wrote to Renault to complain about, has even though John didn't receive a reply been pulled. "Any misunderstanding of the N-word is totally unintentional. However, this specific print advertisement will be removed with immediate effect, so as not to cause any offence." said a spokesman for Renault UK. Unintentional, yah, rrrright.

Bonus: Stereo Hell has a great shot of a fake American Apparel poster in NYC which depicts an illustrated brazilian wax girl touching herself with the line "safe to say, she loves her socks". Good sendup, whomever made that.

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