Banned ads

 

Banned ads

 

Widespread concern about the "battle of the sexes"

A total of 17 complaints, lead the Advertising Standards Complaints Board to review a Toyota Rav 4 ad by Saatchi & Saatchi. It was found to have "breached three principles in its code of ethics: that advertisements should be prepared with a due sense of social responsibility, should not contain anything likely to cause serious or widespread offence, and should not contain dangerous practices which encourage a disregard for safety." They also claim that 17 complaints constitutes evidence of widespread concern.

Badland: 
 

Bloody hell, you can't show a half-full beer in Canada

The ad story that just won't die this month seems to be Australia's "Where the bloody hell are you?" campaign. It launched the last week of February and was created by M&C Saatchi in Sydney.

First, the ad was restricted in the UK for the word "bloody", which was eventually overturned after the Australian Tourism Minister, Fran Bailey, took a trip to London to defend the use of the word in the campaign.

Then Canada's CBC restricted the spot during family broadcasts for the ad for the use of "hell." Now, they are asking for the ad to be edited to remove a shot showing a half-full pint of beer.

Badland: 
 

Bloody is now bloody OK for OZ

The British restriction on the Australian tourism ad "Where the bloody hell are you?" which was not allowed to run in its original form because of the use of "bloody" has been reversed. The Australian Tourism Minister, Fran Bailey, flew to London in the hopes of saving the campaign.

"I am pleased that common sense prevailed and the regulators realised the campaign was intended to be cheeky, friendly and very Australian," Bailey told reporters.

I doubt the Australians are that upset though since the TV ban provided a ton of free publicity for Tourism Australia, which said it had created "an on-line traffic jam" around the A$180 million campaign.

Badland: 
 

Australia's tourism ad restricted for "bloody" in UK

The end of last month we reported on Australia's new tourism campaign featuring the tagline, "Where the bloody hell are you?". Now the UK's Broadcast Advertising Clearance Centre has restricted the ad.

"How anyone can take offence at a beautiful girl in a bikini on a sunny beach inviting them to visit Down Under is a mystery to me," Federal Tourism Minister Fran Bailey said.
Tourism Australia managing director Scott Morrison said the ban, which applied only to the use of the word "bloody" on commercial television, was "a marketer's dream."

"We would have preferred the ad to run the way we first made it, but we can still run it the way it is cut now, which says 'Where the hell are you?'," Mr Morrison said. "It is not as if it is not going to be shown on UK television. It will be shown. It will just have that slight adjustment to it. It will be run in its original format on the internet, in cinemas and everywhere else."

Badland: 
 

Diesel Scorpion ad gets banned after no longer running

Diesel's Scoprion ad has been banned by the ASA after a run in The Sunday Times Style Magazine lead to complains.

The complainants objected that the position of the women's legs around the man's body overtly suggested sexual behaviour and was therefore offensive. They were also concerned that the image was unsuitable in a magazine that might be seen by children. One complainant, who believed the man in the ad was black, objected that the ad was racist.
Badland: 
 

Katjes - no, no, no!

In Denmark the candy-brand Katjes have been slapped with an ad ban. The german brand Katjes have been selling their winegums with a false promise, and a top model named Heidi Klum. In one of the ads (screenshots below) Heidi talks to the camera about inner beauty, and that red noses and big ears don't matter "...it's just more to bite into" she giggles as she devours a winegum. The end tagline says "Katjes - yes yes yes!" and promises that their winegums only have 0.3% fat.

Badland: 
 

Disaronno pleasure ad too pleasure filled

A Disaronno ad from 2003 and originally from the US aired in UK cinemas recently. But, it has now been banned for sexual overtones and "was in breach of guidelines linking sexual pleasure with alcohol consumption."

This ad is just one among other brands that have felt the hand of the ASA. Young's Bitter and Lambrini have been rapped in the past for the same violations.

SuperAdgrunts, see the "banned" spot here:
Disaronno-Pass the pleasure around - "Ice Cube"

Badland: 
 

Dolce & Gabbana gay kiss ad not banned

At least eightynine people complained about the gay kiss in the Dolce & Gabbana advert which super adgrunts can see here. However, this is not a good enough reason to ban it, says the ASA :
"We did not consider that a kiss between two men automatically made an ad unacceptable for broadcast or that the kiss was in itself grounds for imposing a stricter timing restriction," it said in its ruling.

Badland: 
 

Risque Tongue billboard complaint upheld in NZ

New Zealand's ASA has upheld the complaint of shoe retailer Tongue's risque billboard ad, finding it indecent.

This isn't the first time Tongue's ads have brought about complaints to the ASA. In the past, other ads, created by Adworks Ogivly, have also caused raised eyebrows around the island.

Read on to see the "offending" images.

Badland: 
 

First jesus related ad bannage of the year

The first ad victim of the ban-hammer is rather tame, but bound to offend someone in "80% Catholic" Lithuania.

Beer-brewing company Kalnapilio-Tauro Grupe have been "condemned" by the Catholic Church in Lithuania, as Kalnapilio-Tauro used an image of Jesus Christ wearing headphones to advertise its beer. "Many believers are hurt and outraged that the Saviour's image... was used for advertising beer," said Archibishop Sigitas Tamkevicius in a statement. "The use of Catholic symbols for commercial purposes and especially for advertising alcoholic beverages is absolutely unjustifiable." Why the headphones? Well, if you bought a beer you could win a CD. God help them, as that's not very creative at all. ;)

Badland: 

Pages

Top