In one of those "really sad ad" departments lastminute.com is trying to be funny ha-ha with a viral game that had some success due to it's silly content. Yesterday lastminute premiered the press and posters that go with it.
A simple poster in the London underground urging people not to eat smelly foods while riding the tube has caused a bit of a diplomatic spat. The poster triggered a torrent of angry letters from salami-lovers and even the Italian ambassador in the UK.
"We considered this poster to be very offensive to the Italian image, Italian products and the Italian company that is clearly identified," the Italian Embassy's economic counselor Guido Cerboni told Reuters." It is a caricature of Italians."
The London Underground said to Reuters "We apologize for any offence this has caused the Italian community. It was meant to be a light-hearted attempt to stop travelers eating smelly food", the posters have been withdrawn but the storm in a sausage might not be over yet. Cerboni expects that the company who's label is clearly visable in the posters might sue for damages, "It has clearly suffered damage"
Anti-tobacco briefs have been cracked every which way by now - so it's easy to fall into the trap of doing what others have done, as happened back in 1996, Welcome to Marlboro ads. Here's another case of same thought anti-tobacco ads.
These aren't your typical badlander candidates since both agencies belong to the same conglomerate, but the similarities do pile up. Literally.
Did TBWA dig the worldwide acclamation for their Sony Mountain spot so much that they adapted the notion for their new US Adidas Kevin Garnett spot, or is it all a meme-ish Amsterdam/London/San Francisco coincidence? Superadgrunts, view Sony's Mountain, then Adidas' Carry and judge for yourself.
Remember last year, when a "accidental" spot-on copy of a Far Side Cartoon won the Grand Prix Outdoor? (Or maybe, it was a just copy of a 1998 Peugeot ad....... ?) Course it could be all coincidence as they say - anyway, this year in Cannes another copy-of-a-cartoon won Bronze in the poster category. Oy vey. Cannes is going straight down the toons. ;9
A poster campaign for Black Ice (Smirnoff) currently running in the UK shows a bottle that bites, I guess they want to say that the drink has a bite. But doesn't everyone advertising alcohol want to say just that? Here's a cold case of coincidence.
Ladies and gentlemen, on behalf of Captain Dabitch and the entire crew, we would like to welcome you aboard Adland Airlines flight 007, non-stop service to Badland. My name is Robblink and I'm your chief flight attendant. At this time, make sure your seat backs and tray tables are in their full upright position. Also make sure your seat belt is correctly fastened. Thank you.
Click here to view the Honda commercial.
Click here to view the Mercedes commercial.