Badland

 
Triwa & IWA Pilot Watch Bus Handle Ad
 

Clearchannel promote their bus handle ad space for watch campaign, and in doing so Badland themselves

Clearchannel have been looking at the plethora of bus handle ad stunts created around the world and thought it was high time to promote this possible ad-space to be used on a regular basis in Stockholm. They reached out to Triwa and offered the space coupled with an idea on how they might use it, and Triwa jumped on the opportunity of getting their "colorful watch" message out to commuters. Now that the ads are running we can't help but notice how it looks cribbed straight from Jung von Matt's award winning IWA Large Pilot Watch campaign. Tsssk.

Badland: 
 

the viral Phone Box Experiment reminds me of the Mojave Phone Booth

Anyone who is a bit of a geek (like me) knows about the Mojave Phone Booth. It has its own "Mojave Phone booth" wikipedia page summarizing its raise to fame and later demise due to all the traffic of geeks who went there just to play with it. It was removed in 2000, and even the plaque placed there has been removed by the National Park Service. *sigh*

It was the very first thing I thought of when I read this:

Here at TVF we have just launched the very first attempt of live viral ever. 
We put a guy in the desert of the south of Spain, his name is Rob, with a camp and a phone box, and he will be there answering calls of anyone from
around the world. And there will be an amazing suprise...
Check this out: phoneboxexperiment.com

Who will be the first one to enter this viral into the Mojave phone booth wikpedia page, I wonder. I should probably care about the sender, or wonder what the surprise may be, instead I'm busy pouring out a little jolt on the ground for old desert phone-booths no longer with us.

Badland: 
Adland: 
Big Bubbles
Scared Mannequin Dolls
Sumo Wrestlers
 

The Eurobest Badlanders

You can't have an award show without at least a few repeat images, and thanks to Joelapompe the French Badland-ninja, we have three.

Lets start with the Big Bubbles , since the image of kids crying over shaven heads in this Angel Hair Badlander was the first thing I thought of when I saw it. Joelapompe found the same idea, one-upping me on the visual memory meter.

The Harvey Nichols Sale campaign might be a second hand idea as well.

Last but not least, a sumo wrestler and tornado in notes, then the same two in Duracell bunnies. What an odd visual coincidence the Duracell batteries vs the Göteborg Symfoniker Orchestra is.

Badland: 
 

Old Spice Red Zone now inspires Lynx (Axe) ads.

It's already five years ago that Caff wrote Tag mimicking Axe and warned about the dangers of copying someone elses exact strategy. " if a consumer doesn't watch through to the end when the board comes up with the tag line and brand name, there's every reason to assume that people will be thinking that Tag's advertising is for Axe (or even Old Spice Red Zone). Causing confusion for consumers isn't really what I'm sure Arnold was intending to do. But by letting this ad get out to the airwaves, that's most likely what is going to happen."

Funny, the only thing she didn't predict was that Lynx (Axe) would be copying visual executions of Old Spice Red Zone. It's come full circle with the new "Bullet" campaign showing Lynx snow angels.

The idea is the same as in the 2005 execution of Old Spice Red Zone. Funny.

Badland: 
 

Toshibas new "Chairs in space" looks like Simon Faithfull's escape vehicles

Toshiba have gone all out weird and send chairs to space in their new campaign to support Toshiba’s SV REGZA LCD TV and Satellite T series laptops. When you can watch TV anywhere, where do you want your easy chair to be? Doing a ballon-boy? You got it.

Badland: 
Adland: 
 

Killer Hamster Trend

To be honest, I don't think this is much of a Badlander, but I hafta keep up my title of most hated person on the ad-intarwebs in order to keep my rightful place on your dart boards, so here ya go.

The recently released HiFi-klubben hamster ad created by Lowe Brindfors, Stockholm and shot by Bacon, Copenhagen has been accused in emails to the hostmaster of borrowing its murderous hamster legs from G4/Midnight Spank. Lets watch, shall we. Get the the popcorn.

And, as it aired back in April, the G4 midnight spank from BBDO/ New York and shot by Daniel Kleinman at Kleinman Productions.

Fair enough, they both have deadly hamsters in it. Had they been white bunny rabbits with pointy teeth the Rabbit of Caerbannog comparisons would never end. What do you think, total coincidence or borrowed idea?

Badland: 
 

Calling Tarek Nour a copy-cat gets you arrested in Egypt.

Looks like I'll never set foot in Egypt again, as I did say Tareknour.tv copies pretty much everyone when I badlanded their series of rip-off films after a tip from Marketing 3.0

There was even a facebook group started in the rip-off artists honor, where it almost became an informal contest in finding originals for each film on Tareknour.tv - new pairings were added daily.

The Daily News Egypt reports Student Tamer Azab remains in police custody for allegedly defaming advertising mogul Tarek Nour.

Badland: 
Adland: 
 

McDonald's vs Arby's - fast food as erotica has gone too far.

Today's mini-badlander is brought to you by burgers. Or fast food as erotica gone overboard. Yes, I have laughed as hard at the "I'd hit it" flash banner and the 'piece of meat' burger poster as you have. These guys take it one step further and fancy their women dressing up as.... wait for it... Burger workers.

Yeah that's pretty kinky. Without further ado, McDonald's (Germany - pan european) vs Arby's (USA).

Badland: 
 

Sexist ad ban of the week: Nice Headlamps.

Sexist ad ban of the week goes to UlsterTrader.com who ran this billboard, featuring a bra-clad cleavage with the headline Nice headlamps and below that asking asking what do you look for in a car?

Since the ban was invariable, and the ASA clampdown will, as always, result in more exposure for this piss poor excuse of an ad, one might think this was the idea in the first place. Either that, or the creators of the ad hoped that punters would see it, and unable to tear their eyes away they'd crash their cars and then need to buy a new one at Ulstertrader.com. Or they were simply really crap creatives and an even worse client who thought this would fly. Wake up and smell the coffee, like adlib says in our previous post about sexist ads, " my reptilian brain does not make expensive car purchasing decisions". Ads like these are as insulting to men as they are women. But you'd have to have half a brain of your own to know that, and clearly nobody at Ulstertrader.com does.

Hat tip to Grahamcreative who sighed about the extra exposure. The Guardian:

The complainants argued that the poster was offensive because it objectified women, degraded them, was sexist and that it implied that women, like cars, were commodities to be bought and sold.

UlsterTrader.com said its brand values included the "use of humour and fun" and that the ad used "light-hearted slang, to what people of both sexes would regard as attractive attributes". The ads ran in 20 high-profile and high-traffic locations in Northern Ireland.

"We considered the image of the woman's cleavage coupled with the strapline ... was likely to be seen to objectify and degrade women by linking attributes of a woman her cleavage to attributes of a car, the headlamps, in a way that would be seen to imply a woman, like a car, was to be selected for those attributes," said the ASA. "We concluded that the poster had caused serious offence to some readers and was likely to cause widespread offence."

Badland: 
Jeep parking attendant
Hyundai parking attendant
 

Both Jeep and Hyundai cars park anywhere and everywhere.

Once upon a time, there was a Jeep ad from BBDO Copenhagen where the car was not to be seen. Presumably it had parked somewhere quite remote because all that witnessed of the Jeeps existence was the parking attendant/police decked out in full mountain climbing gear with ropes and an axe. Hardy har, Jeeps can park anywhere! Sold!

A couple of years later TANK Y&R Stockholm had a think for Hyundai, and struck upon the same idea. Failing to grasp "less is more" they dressed the ad up with a headline to write the viewer on the nose with insolently easy to park, while the parking attendant/police was dressed up in full fishing gear. Presumably to protect her from mud, and perhaps wade through a creek or two - but it would have been rather funny had the Hyundai in question been an amphibious car.

Since it's not, we'll just badland you. Bo-yah!

Badland: 
 

CSI wants to be Carousel.

Joelapompe calls it "Carousel ripped off, and looking at the CSI CBS trailer one has to wonder. Did they have a slight case of Demo-Love? Just a teeny bit?

Lets drool over Carousel one more time.

Now lets scratch that CSI itch, shall we? (After the jump)

Badland: 
Adland: 
 

Class of twelve year olds teach Toys R Us about advertising to modern children.

Last year a school class of twelve year olds reported ToysRus Christmas catalogue to the Advertising Ombudsman in Sweden for "sexual discrimination" in their advertising - and won.

The class said that in the catalogue "All the girls are always dressed in pink, only found on the princess and Barbie pages, posing 'awkward' and never included in any of the action toy areas". The kids suggested that the background colors of the catalogue should be made neutral instead of stark pinks and blues, that girls should also been seen on the Lego and Toy car pages and that the princess and knight dress up pages could be gender mixed as suggestions on how to "stop reinforcing traditional gender roles". The class ended their motivation with calling the catalogue "old-fashioned and insulting". The Advertising Ombudsman took their time, but have now agreed with the class and Toys R Us need to rethink that pink. Source: Aftonbladet

Badland: 
Daily Mail vs HAVAIANAS
 

Brazilian Creative Club get cranky with copycat layout from Havaianas ad in the Daily Mail

It was last year in May that the Havaianas "big bang" campaign made a big bang. The Brazilian Clube de Criação are currently yelling 'ripoff!' at the top of their lungs as they've seen an editorial shot by Richard Boll in The Daily Mail doing the same explosion effect with flip-flops - oh the horrors. If it at least had been Vogue or something, right?

Hat tip @MMTavolaro.

Badland: 
Converse mutant animals
two Dogs, Dogman
Two Dogs, Hairy
 

New Converse mutant creatures aren't that new, really.

Must scratch another Badland itch. Adfreak pointed out that mutant animals wear converse, and the second image they show with all the posters on one wall reminded me of Amsterdam way back then, where walls of 'wild posters' would annoy me every day because I couldn't figure out if that Two Dogs lemonade campaign from Garbers international was trying to make a "hair if the dog" pun or not. Not that similar, but photoshopping strange new creatures together seems to be popular in Adland.

Badland: 
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