Once again, the world wide web causes a local ad to be misinterpreted abroad. Americans who saw the KFC Cricket Survival guide ad found it racist, as it depicts "African Americans liking fried chicken"
Come again? The ad, which in Australia was titled "How to Silence a Noisy Crowd", depicts an Australia fan who has ended up in the seating area of the West Indies fans. "Need a tip when you're stuck in an awkward situation?" he asks the camera. He then serves a bucket of chicken to everyone around him and any opposing team friction is defused as all cricket fans like food. It is but one handy tip in the KFC Cricket Survival guide campaign.