dupliclaims

 

dupliclaims

 

Youtube's "ambush advertising" in makeup tutorial channels, been done thrice

Stealth advertising in youtube channels is popular, so popular we have badlanders happening. Maybe this type of advertising should have its own name? Ambush advertising? Kiss and sell?

Lets start with this one, from 2011 and Violence against women EU - "Cover the blemishes". A lovely lady shows us how to cover blemishes in a youtube style makeup-tip video, and then the door opens behind her and my heart sinks to my stomach. The renovation noise only added to the growing tension. Well done. You would find this ad on youtube when you looked for makeup tutorials. It was right there, on the right hand side, looking deceptively normal.

Badland: 
Adland: 
 

Adland's anti-slacktivism trend "liking won't help" - times three!

"Liking isn't helping" is the headline in the Gold Lion winning Singaporian ad campaign for crisisrelief.org. It sums up in one simple image showing people thumbing up around a baby with an amputated leg. Ouch.

Meanwhile, in Sweden - Unicef came out with this ad Unicef - Likes don't save lives . I'm sure we can all agree this is the same base idea, told in a different way.

Badland: 
Adland: 
 

Oreo Daily twist vs Google daily doodle - only one wins a Cannes Lion

So, still hungover from Cannes, Oreo and DraftFCB are basking in the shine of their glorious Lion win for Oreo Daily Twist, when lady-who-has-real-job™ asks... "How is the Oreo thing any different from the Google doodle?" OH PLEASE! Back off, lady, this area is for professionals in advertising only. Just because you educate the next generation of consumers doesn't mean you have any idea about what makes an ad campaign. Have a seat in that tiny uncomfortable desk over there while I explain.

Badland: 
Adland: 
 

Animal auditions in Badland - Frontier Airlines vs Frontier communications

Sure sure, we see ads that are very similar. We see ads that have the same idea. We see ads that have the same base idea, from companies that have the same name? Hold up, that last one is a rarity so lets look at Frontier vs Frontier, because hilarious. Too many similarities in one go here, people.

Last year, Frontier Airlines auditioned new animals for their planes tails. . Frogs and parrots and even a dung beetle wanted to join the Frontier Airlines family. He brought fresh dung! Give him a chance. The campaign allowed people to vote for their favorite Frontier animal on twitter.

Badland: 
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Will Innocean win in Cannes with Kia flat faces, or will judges remember prior flat faces?

Oh Innocean, you've barely recovered from the suicide Hyundai ad debacle and now I see you're sending this to Cannes. (see also this idea was already done in 1997, and "officially older than dirt".)

Badland: 
Adland: 
 

Copyright ignoring t-shirt makers thrive at Etsy, ripping off an illustrator near you

Jacqui Oakley is an established illustrator who uses oil, acrylic and elbow grease. You can find her on twitter as JacquiOakley, and her work on thousands of pinterest-boards, often uncredited and unlinked. She made this this Rihanna & zebra illustration with a splash of hot pink, and found much to her surprise an Etsy account selling a t-shirt with that print on it. A shop that has not asked for her permission.

Badland: 
Adland: 
 

Clio award student win this year, was already a Clio award interactive win last year

It's been a while since I badlanded stuff, despite seeing badlanders every day, as I find it's no fun unless there's an interesting twist to it. Leave it to Badland-ninja Joelapompe to nudge me with this pairing. Students win Clio silver for the same idea that got a Clio bronze the year prior. Twist!

Here's this years student winner. Organize your desktop with Ikea, they say. Download this app & presto, you've now got your music in a fancy bookshelf.

Badland: 
Adland: 
 

Brazil has competing rock radio apps

Wow, it was barely an hour ago I was all excited about UL 89FM's Rock Snooze app, featuring the heavy metal guitar shredding of Andreas Kisser of Sepultura.

Now I come to find out 91 Rock, another rock radio station in Brazil, has a very similar idea. Instead of just using Adreas Kisser though, you can pick your playlists. And if you are a deep sleeper, as the case study says, the songs will get heavier.

Two very similar apps for rock radio stations in Brazil on the same day! It's a rock and roll miracle!

Badland: 
Adland: 
 

Yes another (failed) suicide by car: Honda!

Joelapompe says that perhaps this idea is like a Zombie, impossible to kill, and he may have a point because no matter how many times this idea should be shot down before it even hits foamcore, we see it again and again. Most recently for Hyundai, previously for Smart Car, that infamous Audi ad, Nissan in 1997, and Citroen's black comedy.

The is officially older than dirt, badlanded twice in one day last week, and we are oh so tired of it.

Badland: 
Adland: 
 

Hyundai suicide by car ad idea, officially older than dirt (one more!)

Seriously? Again? It feels like I could make a spin-off site dedicated to posting only suicide by car ad ideas, because yes folks we've found one more. This idea practically owns the suicide tag on adland.

Our first Badlander was when Audi A5 suicide ad (spec job), was shown side by side with Brian Baderman's Citroen suicide. While most comments agreed then that the Audi one was too dark and therfore less funny, the web didn't care and the Audi a5 suicide ad spread like wildfire (much to Audi's dismay! They want nothing to do with this spec job). Then Hyundai joined in the Badland hall of shame, and earlier today a Nissan ad from 1997 joined the group being (so far) the oldest executed idea.

Badland: 
Adland: 

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