dupliclaims

 
 

dupliclaims

 

Was Forever21's augmented reality Times Square billboard inspired by "hand from above"?

Looks like we've found yet another case similar to the Toshiba chairs in space that looked like Simon Faithfull's chairs in space.

There's currently an Augmented Reality Billboard in Times Square for Forever 21, and while it's not a clever PSA mirroring peoples behaviour to make a point, it uses the same neat-o tech to make a 50 foot woman on the billboard interact with the crowds on the street. She even picks people up and throws them off the screen.

Badland: 
Adland: 
 

MoFilm invited "Forrest Gump" director to London Film Festival as apology for rewarding a copy

MoFilm has invited the original "Forrest Gump in one minute" director to the London Film Festival, as the guest of MOFILM and the One Minute One Take film will be shown during the MOFILM London Film Festival ceremony.

We would like apologise unreservedly once more for this error. We didn’t realise that the film that we chose was a copy, we would have instantly removed the submission from the competition if we had. As it stands, the original winner has now had their prizes revoked and we will be announcing a new winner soon.

Badland: 
Adland: 
 

Dutch Football Federation Supporter Shirts go straight to Badland without passing Go

Amsterdam based creatives Bas van de Poel and Daan van Dam made these clever T-shirts where Dutch football supporters can flip their shirts over their heads and become their favorite player as they root for their team.

Clever, right? Yes, it's very funny, and highly apropos as football players are known for yanking their shirts over their heads in celebration. However, we've seen this fun trick before.

Resident Evil made t-shirts that turned you into a Zombie when you pulled them over your head, and a little later Burger King made a King-tee with the same "pull over head" idea, which sent them straight to Badland.

Why the message on Wonderyears site reads These images have been removed due legal issues we can only speculate.

Badland: 
EPSON - long live memories
Dove - Love Your Life
 

Ogilvy Paris running out of money for Stock Photo? Uses same image for Dove and Epson campaigns

The New Epson campaign from Ogilvy Paris has a lovely portrait of an aged lady, where the lines in her face seem to be actual lines of text, each line telling the story of her life. Epson signs off with "long live memories", with tiny white script in the right hand corner, sits back and likely waits for the awards. The image is currently showing up on various shortlists, this is the season.

But the awards will not come. Because Dove already did this. With the same image. The same discreet white script, then stating "Love Your Life", and - here's the kicker - produced by the same agency. Yes, Ogilvy Paris did that one too, you can view it in Lürzers Archive . Back in 2008 this ad was good enough to see the light of day at Lürzers and various adfests, however, little birdies tell me that Dove have not seen nor signed off on this ad.

Which may explain why Ogilvy Paris tried again and re-used it for Epson. Photos cost money youknow, these days we're squeezing blood out of rocks to make ends meet. Careful you don't squeeze true creativity to death while you're at it.

Take a bow JoeLaPompe.

Badland: 
 

Badland: Using DTMF tones in radio ads, very clever but not new.

Here's a fun pair - the ad for Amsterdam Arena claims to be the first ad that dials a phone, and as we know here in Badland never say that you're the first, you'll jinx it. Of course someone else has already been clever enough to use DTMF tones in radio ads making the ad dial the phone. Here's an example from Radioactive L.A back in 2003.

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Cute, right?

Badland: 
 

Earth Hour switches off the light in "Sorry I'm late" styled advert.

Badland: 
Adland: 
 

Inevitable Creative Outcomes, vs Lazy, vs creative theft - where is the line?

I Badlanded the reverse reading trick last year, hoping we'd end the old Usenet joke trend then and there, but last weeks release of DK groups internal sales meet video which again does the reverse reading thing had some suggesting that DK should change their name to Xerox.

Our pal Joe la pompe has his own post on this reverse reading trend, showing a French copy. Joe, who I keep dubbing the badland ninja for nailing twin ads to the board faster than a speeding bullet point, has a book out with twin ads out as well, which I show off here, and you can pick up at Amazon France.


RECREAR - The Truth

On the topic of twin ads, Mike Wolfsohn has posted this Adage article: In Defense of Inevitable Creative Outcomes, where he says that advertising isn't an originality contest, but a tool where one should do what's appropriate for the issue at hand. He rightly points out that input effects the outcome as well, as too many briefs are the exact same starting point, so landing on the same end-point shouldn't surprise anyone.

Too frequently ads are accused of being rip-offs of music videos or movies, without recognizing the talent that is required to identify creativity within one artistic genre and translate it successfully into another -- namely marketing.

He makes a good argument, and ties it up nicely with: "originality should be celebrated, risk should be rewarded and innovation should be admired. But so, too, should the ability to translate popular culture into effective marketing. Not when it's done illegally, surreptitiously, or dishonestly -- but when it's done humbly, artfully and insightfully"

Badland: 
Adland: 
 

Instant Replay. Lets use that idea again!

Badland Ninja JoelaPompe found these twins: Instant Replay / Même au ralenti c’est identique and I must say, good find. Tres bien find. Ces't bon! Ok I'll stop now before Madame Moreau sends me to the principals office for faking French by doing my best Chief Inspector Clouseau impression again.

We have Head / Novak Djokovic viral movie vs Budweiser's Kasey Kahne commercial, both using instant replay to reveal much more happening in a split second than ever could happen, but with Head dragging that thin joke along so long I almost shot my screen to put it out of its misery.

I'm pretty sure I've seen the instant replay gag before though. What about you?

Badland: 
 

Superbowl Coke sleepwalking badlander = Yotvata 2001

Yes, Matt just wrote about it on agencyspy, but I was actually tipped off by the French badland ninja @joelapompe a few days ago. I've been trying to get a comment from anyone involved, but everyone so far has declined. Matt found that it made the papers in Jerusalem: the Jerusalem post.

Let watch the Coke sleepwalking ad from the 2010 Super Bowl XLIV commercials.

Badland: 
Adland: 
 

The regionals: Sometimes better than the nationals in super bowl advertising

Yo, listen up - if you were watching the bowl in the Northeast or Pacific NW, or simply went for the big flush you might have missed these regional ads for CarMax out of BooneOakley, Charlotte, N.C., and that's a real shame because with in-camera well-trained animal action, these reach a level of funny that those tired CGI repeats of the dramatic prairie dog do not. By the way, I want a capuchin monkey for my birthday.

Badland: 
Adland: 

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