dupliclaims

 

dupliclaims

EPSON - long live memories
Dove - Love Your Life
 

Ogilvy Paris running out of money for Stock Photo? Uses same image for Dove and Epson campaigns

The New Epson campaign from Ogilvy Paris has a lovely portrait of an aged lady, where the lines in her face seem to be actual lines of text, each line telling the story of her life. Epson signs off with "long live memories", with tiny white script in the right hand corner, sits back and likely waits for the awards. The image is currently showing up on various shortlists, this is the season.

But the awards will not come. Because Dove already did this. With the same image. The same discreet white script, then stating "Love Your Life", and - here's the kicker - produced by the same agency. Yes, Ogilvy Paris did that one too, you can view it in Lürzers Archive . Back in 2008 this ad was good enough to see the light of day at Lürzers and various adfests, however, little birdies tell me that Dove have not seen nor signed off on this ad.

Which may explain why Ogilvy Paris tried again and re-used it for Epson. Photos cost money youknow, these days we're squeezing blood out of rocks to make ends meet. Careful you don't squeeze true creativity to death while you're at it.

Take a bow JoeLaPompe.

Badland: 
 

Badland: Using DTMF tones in radio ads, very clever but not new.

Here's a fun pair - the ad for Amsterdam Arena claims to be the first ad that dials a phone, and as we know here in Badland never say that you're the first, you'll jinx it. Of course someone else has already been clever enough to use DTMF tones in radio ads making the ad dial the phone. Here's an example from Radioactive L.A back in 2003.

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Cute, right?

Badland: 
 

Earth Hour switches off the light in "Sorry I'm late" styled advert.

Badland: 
Adland: 
 

Inevitable Creative Outcomes, vs Lazy, vs creative theft - where is the line?

I Badlanded the reverse reading trick last year, hoping we'd end the old Usenet joke trend then and there, but last weeks release of DK groups internal sales meet video which again does the reverse reading thing had some suggesting that DK should change their name to Xerox.

Our pal Joe la pompe has his own post on this reverse reading trend, showing a French copy. Joe, who I keep dubbing the badland ninja for nailing twin ads to the board faster than a speeding bullet point, has a book out with twin ads out as well, which I show off here, and you can pick up at Amazon France.


RECREAR - The Truth

On the topic of twin ads, Mike Wolfsohn has posted this Adage article: In Defense of Inevitable Creative Outcomes, where he says that advertising isn't an originality contest, but a tool where one should do what's appropriate for the issue at hand. He rightly points out that input effects the outcome as well, as too many briefs are the exact same starting point, so landing on the same end-point shouldn't surprise anyone.

Too frequently ads are accused of being rip-offs of music videos or movies, without recognizing the talent that is required to identify creativity within one artistic genre and translate it successfully into another -- namely marketing.

He makes a good argument, and ties it up nicely with: "originality should be celebrated, risk should be rewarded and innovation should be admired. But so, too, should the ability to translate popular culture into effective marketing. Not when it's done illegally, surreptitiously, or dishonestly -- but when it's done humbly, artfully and insightfully"

Badland: 
Adland: 
 

Instant Replay. Lets use that idea again!

Badland Ninja JoelaPompe found these twins: Instant Replay / Même au ralenti c’est identique and I must say, good find. Tres bien find. Ces't bon! Ok I'll stop now before Madame Moreau sends me to the principals office for faking French by doing my best Chief Inspector Clouseau impression again.

We have Head / Novak Djokovic viral movie vs Budweiser's Kasey Kahne commercial, both using instant replay to reveal much more happening in a split second than ever could happen, but with Head dragging that thin joke along so long I almost shot my screen to put it out of its misery.

I'm pretty sure I've seen the instant replay gag before though. What about you?

Badland: 
 

Superbowl Coke sleepwalking badlander = Yotvata 2001

Yes, Matt just wrote about it on agencyspy, but I was actually tipped off by the French badland ninja @joelapompe a few days ago. I've been trying to get a comment from anyone involved, but everyone so far has declined. Matt found that it made the papers in Jerusalem: the Jerusalem post.

Let watch the Coke sleepwalking ad from the 2010 Super Bowl XLIV commercials.

Badland: 
Adland: 
 

The regionals: Sometimes better than the nationals in super bowl advertising

Yo, listen up - if you were watching the bowl in the Northeast or Pacific NW, or simply went for the big flush you might have missed these regional ads for CarMax out of BooneOakley, Charlotte, N.C., and that's a real shame because with in-camera well-trained animal action, these reach a level of funny that those tired CGI repeats of the dramatic prairie dog do not. By the way, I want a capuchin monkey for my birthday.

Badland: 
Adland: 
 

Please stop it with the Marilyn visuals.

Copyranter is putting his foot down. He says enough is enough, the Marilyn "Seven year itch" pose has now been in every kind of ad idea, from explaining farts in science world, to preventing farts (anti gas medication), to showing a tiny Marilyn for short film festivals. Now the kilt-wearing whisky dudes are getting on the action. Yes, stop it. Besides, I did the tiny Marilyn thing ten years ago. *

* dudes, that's a joke.

Badland: 
 

Time to retire "The Mom Song" from advertising: a super bowl badlander

......oooops!

KGB released a couple of weeks ago, featuring Anita Renfroe vs Dove "The journey to comfort" seen in the super bowl XLIV - Both to the tune of the William Tell overture. *snicker snicker* Someone is kicking themselves right now. (ads inside)

Badland: 
Cell Phone Car Crash
 

Badland: NTF vs Wataniya with crashed cell phone ads

Lowe Brindfors and NTF Stockholm just launched this campaign showing cell phones in car crashes, or cell phones as crashed cars, to visually tell people to hang up while driving. (Is it just me or could that be Princess Dianas cell phone car crash?)

It reminds me of the lesser photoshop skilled Wataniya cell phone car crash which in turn reminded me of the Land Transport New Zealand & New Zealand Police "Sleep" campaign. where we see beds crashed instead. Aw.

Moral of the story: If a visual idea is nice and simple, you can bet money on it already being done.

Badland: 

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