dupliclaims

 

dupliclaims

 

The regionals: Sometimes better than the nationals in super bowl advertising

Yo, listen up - if you were watching the bowl in the Northeast or Pacific NW, or simply went for the big flush you might have missed these regional ads for CarMax out of BooneOakley, Charlotte, N.C., and that's a real shame because with in-camera well-trained animal action, these reach a level of funny that those tired CGI repeats of the dramatic prairie dog do not. By the way, I want a capuchin monkey for my birthday.

Badland: 
Adland: 
 

Please stop it with the Marilyn visuals.

Copyranter is putting his foot down. He says enough is enough, the Marilyn "Seven year itch" pose has now been in every kind of ad idea, from explaining farts in science world, to preventing farts (anti gas medication), to showing a tiny Marilyn for short film festivals. Now the kilt-wearing whisky dudes are getting on the action. Yes, stop it. Besides, I did the tiny Marilyn thing ten years ago. *

* dudes, that's a joke.

Badland: 
 

Time to retire "The Mom Song" from advertising: a super bowl badlander

......oooops!

KGB released a couple of weeks ago, featuring Anita Renfroe vs Dove "The journey to comfort" seen in the super bowl XLIV - Both to the tune of the William Tell overture. *snicker snicker* Someone is kicking themselves right now. (ads inside)

Badland: 
Cell Phone Car Crash
 

Badland: NTF vs Wataniya with crashed cell phone ads

Lowe Brindfors and NTF Stockholm just launched this campaign showing cell phones in car crashes, or cell phones as crashed cars, to visually tell people to hang up while driving. (Is it just me or could that be Princess Dianas cell phone car crash?)

It reminds me of the lesser photoshop skilled Wataniya cell phone car crash which in turn reminded me of the Land Transport New Zealand & New Zealand Police "Sleep" campaign. where we see beds crashed instead. Aw.

Moral of the story: If a visual idea is nice and simple, you can bet money on it already being done.

Badland: 
 

Coke's Happiness Machine vs Nesquick's talking vending machine

So, now that most of the tradepress has caught up, lets update the fantastic Coke Happiness machine stunt from Definition6 (which has set the retweet record at 285 now, for those keeping score at home) with the invariable, the crowds that yawn and say "seen that before". It's an advertising disease, my last post about the ebay auction was one big "seen it". The only known cure is to be reborn.

Let smile at the happiness machine again first:

Coke / Coca-Cola - The Happiness machine - (2010) 2:00 (USA)

Badland: 
Adland: 
 

Audi A5 Suicide vs Citroën Suicide by car: Carbon monoxide poisoning isn't what it used to be

There's a spec ad running around the web right now, touting the clean emissions from the Audi A5 by demonstrating a mans failed suicide attempt. You must have seen it, even AgencySpy showed it off. Would be good for the spec director and/or creative team if the credits ran around the web with it.

Badland: 
Adland: 
Heineken Walk In Fridge Box
Mini Boxes
 

Heineken vs Mini and the giant boxes in Amsterdam.

This Badlander is hilarious, and classic. The ideas are good, and unusual, they appeared in the same city, only ten days apart (or less even). If there was ever a time I'd bet on the idea-God messing with creatives heads, this one is it.

Around the 16th/17 of December, TBWA\Neboko sent people with giant boxes out in the Christmas shopping crowd. Presumably, they had bought some lucky fellar a walk-in-fridge, just like in that ad. This made for eye-catching ambient, especially as people were trying to bring them on trams.

Badland: 
 

Transparent ads as PSA's. Amnesty vs Kids Company

Ever since Caff posted it, the Amnesty international ads shows what's happening have been a huge hit in Adland and beyond. 371399 folks have read it so far. Reminiscent (or maybe even inspired by) the transparent meme on Flickr where people do silly things like this, the Amnesty ads wowed the world.

Badland: 
Triwa & IWA Pilot Watch Bus Handle Ad
 

Clearchannel promote their bus handle ad space for watch campaign, and in doing so Badland themselves

Clearchannel have been looking at the plethora of bus handle ad stunts created around the world and thought it was high time to promote this possible ad-space to be used on a regular basis in Stockholm. They reached out to Triwa and offered the space coupled with an idea on how they might use it, and Triwa jumped on the opportunity of getting their "colorful watch" message out to commuters. Now that the ads are running we can't help but notice how it looks cribbed straight from Jung von Matt's award winning IWA Large Pilot Watch campaign. Tsssk.

Badland: 
Big Bubbles
Scared Mannequin Dolls
Sumo Wrestlers
 

The Eurobest Badlanders

You can't have an award show without at least a few repeat images, and thanks to Joelapompe the French Badland-ninja, we have three.

Lets start with the Big Bubbles , since the image of kids crying over shaven heads in this Angel Hair Badlander was the first thing I thought of when I saw it. Joelapompe found the same idea, one-upping me on the visual memory meter.

The Harvey Nichols Sale campaign might be a second hand idea as well.

Last but not least, a sumo wrestler and tornado in notes, then the same two in Duracell bunnies. What an odd visual coincidence the Duracell batteries vs the Göteborg Symfoniker Orchestra is.

Badland: 

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