dupliclaims

 

dupliclaims

 

CSI wants to be Carousel.

Joelapompe calls it "Carousel ripped off, and looking at the CSI CBS trailer one has to wonder. Did they have a slight case of Demo-Love? Just a teeny bit?

Lets drool over Carousel one more time.

Now lets scratch that CSI itch, shall we? (After the jump)

Badland: 
Adland: 
Daily Mail vs HAVAIANAS
 

Brazilian Creative Club get cranky with copycat layout from Havaianas ad in the Daily Mail

It was last year in May that the Havaianas "big bang" campaign made a big bang. The Brazilian Clube de Criação are currently yelling 'ripoff!' at the top of their lungs as they've seen an editorial shot by Richard Boll in The Daily Mail doing the same explosion effect with flip-flops - oh the horrors. If it at least had been Vogue or something, right?

Hat tip @MMTavolaro.

Badland: 
 

How to sell hardware stores - show that you can buy tiny men there.

Welcome to this weeks first Badlander - and the first time that The Foundry, Melbourne ended up in here. We're here to inform y'all that the "little dealer" idea has been done before, and besides, it's better as a poster.

Badland: 
Johnny Andrean Hair
Bus Braids
 

Braids as bus-handles ambient ads - Badlanded.

So we got this submission showing "hair handles" on the bus, and I thought "gee haven't I seen that before?" and I begin refreshing my memory googling Germany, Gliss and TBWA Düsseldorf - sure enough I end up at joelapompe.net looking at the braid-badlander there. He's like a ninja this guy. Hat off to you Joe.

Credits - the Johnny Andrean hair most recent bus handle braids comes from Fortune Indonesia, The left image shows Gliss hair braids from TBWA Düsseldorf which you can find in the Cannes Lions Archive, the lower right is from Young & Rubicam Frankfurt 2008, also found in the Cannes Lions archive.

Badland: 
 

"Karen" the Danish mother seeking is actually Ditte Arnth #Karen26

Update: So Politiken.dk has an article revealing that the Danish tourist board is behind #Karen26 - with the idea spawned by Grey. Forget Tivoli, that teeny disappointment of a statue known as the little mermaid, the beautiful light of Skagen that inspired world renowned art, Legoland, the quaint walking street Strøget, Danish design, the 'lawless' Christiania with its art, music and funny cigarettes and open-minded living. These days Denmark is most known for cartoons that offend muslims, deporting muslims asylum seekers by forcing them out of churches in the middle of the night, and hippie-land Christiania is about to be torn down.

Badland: 
Adland: 
 

Decipher names from a collage idea is back, again.

The folks at Glue UK have recently launched Team Hunter, an online game where you have to try and identify 50 football team nicknames from a huge illustrated collage of things that at first glance are unrelated to football, for News of the World's returning Score section. Wait, yes...for our regular visitors, you might have heard of an idea or two like this already. It's similar to Stella Artois' print campaign with the hidden films (2005), Virgin's viral game (2005) and Spot The Song commercial (2006), and Absolut's find the bottle game from 2006. True, it's been a while since we've seen something playing with this type of execution. I'm honestly a bit surprised we haven't seen more of it. And it's nice that they included the appropriate social sharing capabilities to show off your scores on Facebook, etc.

Badland: 
 

Tareknour.tv copies pretty much everyone.

It looks like Marketing 3.0 has uncovered a factory-system of copied films, he posted "International ads Egyptianized" a while back, and now there's even a facebook group dedicated to collecting the stolen promos that are produced by Tarek Noor TV “new satellite channel”. There's plenty of examples, elevator fart and Berlitz language school being only two drops in the bucket. Joelapompe has badlanded the Berlitz language school copy, but there are plenty more where that came from.

Lets compare an example, shall we?

And the Tareknour.tv one;

Eh? What on earth? Isn't that pretty much exactly the same old joke? (Like the Berlitz language school, this advert seems to be based in what is a rather old joke, I should know I tell old jokes like a parrot all the time.) And since that is only one out of many examples, what is going on here?

On Facebook there's this comment:

A topic started on the official group on 15 august (1 am ya3ni 14 bas belel shewaya) stating that:
“TNTV is proud to compare the funniest TV content and duplicate it in Arabic. However, in each promo there is a difference. Find out and win an interview on Al Kahera Wal Nas in front of 70 Million viewers.Check out the fillers on YouTube and compare them to the original.”

So... They meant it as a game? but wait, there's more:

Notice that the previous was posted only on facebook and the website, for internet geeks to shut up, but never on TV, as only facebook users knew then about the whole rip off thing, tv watchers supposedly didn't know, han3arrafhom leh???

OK, that does seem rather odd. I have no idea what is the gameplan here. Did they make that "Game" thing up as to cover their asses after they got caught, or was there in fact a "game" in it? If so , what do us badland-obessed people win? I'd love a trip to Egypt!

If you have a facebook account, you can check out the rather impressive video collection of copy-cat skits here. We can at the very least conclude that Tareknour.tv are pretty productive.

Badland: 
Adland: 
 

Playstation "Gamefaces" not really a new idea.

As Creativereview noticed the playface commercial isn't the first one to do photographs of peoples faces as they react to stuff. Not sure if the Playstation ads were meant to look like sex, but some of the expressions do. (And imho the whole sex-angle makes it funnier, to me)
Creative review reckons it reminds them of Coco De Mer & Trojan campaign that we badlanded here previously. There the photographs are based on portraits taken at the moment of climax.

But wait.. there's more!

Badland: 
 

MARKETING 3.0. suggests that Arabic Melody ads are copy-cats to the UK VW ads. I don't see it.

I've been asked to "retweet this far and wide", over on Advertiser in Arabia blog, the author whose goal is to "establish myself as a provocative MarCom voice" is pointing out the similarities between the UK VW Cinema campaign to a set of ads from Leo Burnett, Cairo for client Melody. With extra exclamation marks. Three to be exact.

The Egyptian ads open with a super stating the year- ١٩٩٥ and ١٩٨٥ - that's 1995 and 1985 for those who don't read arabic numbers, a little thing I picked up when living in Jeddah only so that I could remind my dad when to 'slow down, we're not on the autobahn' as he suffered from lead foot most of his life. The VW ads open with a super stating "Volkswagen presents".

The VW spots are testimonials where people inspired by cinema share how said inspiration changed their life. Lets look at the ads shall we? The VW film ads have a man who invents a new religion based on a movie, a young kid so inspired by Willy Wonka he wants to be a magician, and a self-described small fat guy who saw Rocky and became a power-lifting muscle-man, Charles Atlas style. Here's the Dudeism dude.

Badland: 
Omax beach stalker
LeicaShop shop stalker
 

Leica & Omex sell wide angles with stalkers.

Adfreak just spotted the Indian Omex camera campaign which was on the 2009 Cannes Lions longlist via some gossip-blog, but failed to notice that the idea of stalking camera features has been done for LeicaShop “Extra Wide Lens Cameras” as well. The funny here is that both campaigns were on the cannes Lions longlist this summer - but neither one made it to the shortlist. The jury must have felt like they were seeing double, for once not due to the free flowing rosé.

Yep, joelapompe beat us to that, and I've tweeted their post before.

Badland: 

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