A freindly adland-follower tweeted me that this student award winner is rather good: an idea for "Create Not Hate" by a Miami Ad School team- Lets have a look shall we? The idea here is that you read from top to bottom, and then again from the bottom to the top - and presto the message has changed.
And sure, it's a great idea. Perhaps even award worthy. It has after all been awarded before, that idea. (Oh dear, he she goes again - I keep asking for a support group people, I need one.)