dupliclaims

 
 

dupliclaims

 

The reverse reading trick has been done now. Stop it. Badland.

A freindly adland-follower tweeted me that this student award winner is rather good: an idea for "Create Not Hate" by a Miami Ad School team- Lets have a look shall we? The idea here is that you read from top to bottom, and then again from the bottom to the top - and presto the message has changed.

And sure, it's a great idea. Perhaps even award worthy. It has after all been awarded before, that idea. (Oh dear, he she goes again - I keep asking for a support group people, I need one.)

Badland: 
Adland: 
 

The ultimate ad twins, both copy centers using twins!

For the ultimate irony, beating out the copy center copied ads, and the the arkitektkopia copied ads - Jelapompe just found twin ad ideas for copy-centers actually using twins as a guerilla stunt and that was just to much twinnage to pass up, check out "perfect copies".

Left and top the UNI-Copycenter twins , top and bottom Staples twins, see images properly on joelapompe. I'll stop laughing sometime tomorrow. That is a weird sync.

Badland: 
 

JWT Tunisias ad copies Thomas Manosky's "Sorry I'm Late". Badland.

After Tunisiana posted the film to their facebook page netheads got teed off and called out the plagarism at once, the comments got heated enough for the film to be removed. But that doesn't stop other people from talking about it, you can find the films side by side in french language Mac forums, and Blogd2com pointed out last year that Tunisianas campaign already had some copy-cat issues.

Swedish tradepress Resumé contacted Tomas Mankovsky and got these choice quotes from him.

"It's a little sad that they didn't come to me first, when they have sold something that I've already developed. It feels like some creatives should get the title "researchers" as they sit and scan the web for ideas that they can sell to clients. But this isn't a new phenomena, and at the same time it's nice to know that someone thought "I like this, I want my own version". They should at least have tried to take it further, add something new, like for example Shynolas new video for Coldplay.

Sorry I'm Late - 2007

Badland: 
Adland: 
 

Super Heroes again? It must be July. Adam West is a nice touch though.

In all businesses things go a little wonky at the height of summer. Interns take over, TV channels show the "commercial goes here" sign instead if the commercial that should have gone there (I managed to catch that on one of my old tapes, hilarious), at your favorite lunch place the median age of all employed suddenly drops with ten years, and newspapers in Sweden rewrite an insignificant non-story to death in a phenomena that has its own name: "Nyhetstorka" (news drought), as all the real journalists have kicked off their shoes and are relaxing in the sun somewhere.

I think I have figured out what happens at all ad agencies right after the Cannes hangover and soon before the christmas cheer briefs hit our desks. The Super Heroes attack our collective ideabrain.

See, last year That super hero angle is getting a bit tired, when I had seen it used for doing, very simple, good deeds: "You're a hero for turning off the water, or turning off the power. You're a local hero if you volunteer to help others like in this incredibly cheap (50 quid!) Scottish campaign. "

Now here the hero is again. This time it's Mullen agency that at least had the brilliant idea to call up Adam West to lend his Batman-super-voice to our everyday heroes that take control over their economy. How far we've come, last year it was all save electricity and others, this year it's all about the money.

The other two are available here: Lending tree - You , Lending tree - Old Chum

Badland: 
 

Burger King copy Resident Evil shirt with their own creepy ZOMBIE. Badland.

What the? Ok, fine, fair enough - people have been calling that creepy masked Burger King King-dude creepy pretty much since he first appeared. And if they didn't, BK made sure they would by creating a Darth Vader-esque ad starring their plastic masked hero, embracing his holy creepyness.

So, perhaps their thought here was to allow BK fans to embrace their inner creeps and run around screaming "WHOPPERS! MUST EAT WHOPPERS!"... But, I just don't think it has the same ring to it as "BRAINS! Must eat braaaainsss!", and lacking undead zombie features, BK's King just can't get that creepy, even if he might try.

So, I'm a bit surprised to see this shirt, especially considering I only just posted about the Resident Evil Zombie shirt just yesterday. The idea is the same, pull the shirt over your head to get the creepy effect. Thanks to Dirtytackle's post: Burger King and Getafe take sponsorship deal too far for alerting me to this badlander.

Badland: 
 

Badland: We're getting inspired from the 1994 Kirshenbaum & Bond reels now are we?

Ok, fine I'll post it, even though I think this is a Badlander that isn't really a proper Badlander, since so many are emailing me about this. Sure I made some accusing caughs when I posted the recent comhem campaign, but this isn't a flat out copycat campaign. Might be inspired by Wendy however, it wouldn't be the first time Wendy Kaufman inspired an ad campaign. As the story goes, her boundless energy and willingness to reply to all the Snapple Fan Mail is what made her a national Snapple icon in the first place.

When it was discovered that Kaufman had been answering Snapple fan-mail in her free time (because nobody in the office wanted to do it themselves), their brand new advertising agency, Kirshenbaum & Bond, developed a campaign around her energetic personality.

So, the question I ask you dear readers, is do you think this is a homage, inspired by or a real Badlander? What do you think? Compare commercials inside.

Badland: 
 

Wi-fi advertising, an idea ripe for picking at least twice

Remember this idea? It was created by They for Coffee Connection (an old client of mine actually, we did Fax ideas which tells you how long ago that was). They used "WiFi headlines" to nudge people into getting another coffee, or maybe buy a tasty muffin - the customer would ask what the WiFi network was named and the barista could reply "BuyAnotherCoffeeAlready" and mean it. Very funny. So clever that They won Silver in the Epica awards 2008 with it.

Badland: 
 

Peta into recycling, rerun naked pregnant women protest outside of naked chef's restaurant

PETA are into recycling now, or simply running short on shocking ideas involving nude women. They staged a naked protest outside the naked chef's restaurant, with pregnant women caged in the same cages that pigs live in their entire lives.
So why is Jamie a target? Because he's encouraging people to "save our bacon" by buying British pig meat .

Now, we know that Jamie is aware of the horrors behind factory farming in Europe (he even has a campaign against it), but we're hoping he'll realize the obvious: That the best way to stop cruelty to animals is to stop eating animals—including British ones. Good thing we've got friends in the U.K. who are only too happy to educate Mr. Oliver on the horrors of all factory farms.

So the refreshing new twist here is that PETA are attacking allies, since Jamie is for the humane treatment of animals that become food - BBC reports:

The spokesman for the chef said: "They do seem to be protesting against somebody who is trying to help the situation.
"In the programme we never said that the British pig farming industry is completely whiter than white, we did a very balanced programme."

Adgrunts will remember that they did this already last year on mothers day. Reruns are in!

Badland: 
Adland: 
 

Kent Police and Rodney District Council are hauntingly similar.

This has been haunting me. Where had I seen something similar to this anti-speeding ad sponsored by Kent Police? And then it hit me (I know, I know). Adland, of course, home of the uncomfortable coincidence. The suspect was made in New Zealand, so obviously the English agency wouldn't have seen it. But still - what a turn up, eh?

For quicktime, check Rodney District Council - Haunting Girl - Ambient, New Zealand

Badland: 
 

Global Warming warning ads gets us in Deep Water in Badland.

Ah. I often argue that the media being identical doesn't mean that the idea is identical. Here on the other hand, what differs seems to be only the art directors choice of painting the city skyline as seen from above, vs on the sides of the pool. I don't care if they're intentional copies of each other, I'm more interested in which execution do you think is better?

First up, HSBC's Swimming pool for globalwarmingsolutions.co.in

It reminded me quite a bit of DDB Malaysia "waterworld" ambient underwater poster back in 2007.

(full views inside)

This version, for HSBC was created by Ogilvy & Mather in Mumbai, Hindistan (India)
Credits - EYY/ECD: Piyush Pandey • YY/CD: Rajiv Rao • SY/AD/RY/CW: Shirin Johari

Badland: 

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