dupliclaims

 

dupliclaims

 

Silhouetted cities - twice.

Maaan, just as I thought the Vietnam Saatchi team had done an OK job with their limited stock options for Western Union, I find that Leo Burnett, Colombia, already did it for Davivienda Bank Money Transfer. Last year. Oh poo.

Well, it's still a pretty thrifty solution.

Badland: 
 

I'm seeing double in the halls of the Shining.

I don't know what brought on the sudden popularity of The Shining - perhaps all work and no play makes ad-Jack a dull boy?


Verizon - Dead Zones / Creepy kids :30 (USA) vs Queen Silvia's children's hospital :60 (Sweden)

Badland: 
 

Vertical football times two - Carlsberg vs Adidas.

You remember the Adidas "vertical football" poster from from TBWA Japan in 2004, right? See BBC news - Japan turns football on its head. It won two Gold Lions at Cannes and picked up a Grand Clio back then and was written up pretty much everywhere. It was an ad that wowed people not just in the street below but pretty much all over the world - the vertical football later became vertical soccer when they played it on a poster in Times Square New York. Yeah, you remember it, I knew you would. To think that Carlsberg in Poland doesn't, as they just did the exact same thing. The balls of these guys aye? (Movies inside folks!)

Badland: 
 

The green party (Miljöpartiet de gröna) advertises for equality, using money as visual.

Miljöpartiet de gröna in Sweden ran a full page ad in Dagens Nyheter (morning newspaper) today highlighting the fact that money with females on it, is worth less than money with males on it - and with this they want to draw attention to the fact that women still make less money than men.

- "The salary level is a symptom on how women are valued and what position they are in at work and in soceity at large. The systematic salary discrimination of women is an explanation to that the structural inequality exists." says Esabelle Dingizian (Miljöpartiet).
"It is unacceptable with gender-based irrelevant salary differences. With our ad the topic can get more exposure."

Large ad inside folks, click on.

Badland: 
Adland: 
 

Double BLT magazine covers, NYT's "T" vs Coast a.k.a Toast.

New York Times blog finds that Coast Magazine is doing ye old 'sincerest form of flattery' thing regarding their own Spring 2007 cover of T (left). Coast Magazine (right) July 2007 is more tanned and less juicy tomato. Looks like it's missing the bacon too. How dull.

Badland: 
Adland: 
 

Nike's Freestyle Basketball youtube viral bores me like all other fake virals.

I'm getting sick of these fake stunts posted to youtube that are secret little ads, aren't you? People hopping into jeans, climbing to catch baseballs, and now making impossible dunks for Nike. Perhaps it's because all I can hear in my head when I see it is Larry Bird & Michael Jordan saying "Nothing but net"* and then I get a wild craving for a Big Mac - even though I know that special sauce ain't nothing but thousand island dressing. Must dash and gorge on fatty burger now folks.
(*from McDonald's - Larry Bird / Michael Jordan - The Showdown (1993) - 0:60 (USA))

Badland: 
Adland: 
 

Google turns over youtube users' names and IP addresses, to Viacom. Including ad agency IP#'s

By now, you've heard:

Google must divulge the viewing habits of every user who has ever watched any video on YouTube, a US court has ruled.

(BBC)

Viacom wants the data to prove that infringing material is more popular than user-created videos, which could be used to increase Google's liability if it is found guilty of contributory infringement.

(Wired)

I wonder how long it will take before some ad agencies ask Google turn over the IP#'s to try and prove that other ad agencies 'stole' their drumming Gorilla ad ideas in order to get even the tiniest whiff of a Grand Prix Lion. ;)

Badland: 
Adland: 
 

Cannes Grand Prix print is a copy. (or you be the judge)

It's not quite the aftermath of Cannes Lions without a lot of "Hey, I saw that in ". So here's the required "Cannes prix is a copy" - TBWA Singapore did a campaign for Nickelodeon back in 2005 with the line "Keep them entertained. Or else." That idea sounds familiar, doesn't it?

Posse from TBWA:
Creative Directors: Marcus Rebeschini, Robert Kleman
Art Director: Marcus Rebeschini
Copywriter: Robert Kleman

The Cannes Grand prix press 2008 winner was from DDB South Africa - and very similar in thought.
Energizer. "Never let their toys die"

Badland: 
 

Neo Sports Cannes Lion winning film is a rip-off and a scam ad to boot.

Did I get your attention? Good. Lets get ready to gossip!

The silver Lion winning has turned out to be yet another scam ad in the prestigious Cannes award. The same award show that way back in 2001 was saying that scam ads shall not win and that they'd take extra precautions to prevent that (we all know this didn't happen). The suspect is again Ogilvy, Mumbai - and at the risk of never getting another ad from them nor all of India submitted to the commercial archive again - they were doing this as far back as 2001 when four Cannes winners were reported as scam ads. (Yes this here adblog is tres old people.)

The awesome "Tension" film with it's extra tense banging storytelling is a fake ad - says not one, but three little Indian birdies to me. "Fake" by way of never actually airing, that is. I hear gossip like this all the time, but without meat to link to it sadly gets rather weak, since it's all hearsay.

Badland: 
 

The Super Hero angle getting a bit tired, be an adgrunt super hero, use another idea.

Have no fear, Dabitch is here!

 

Seems there's an interesting trend in making people super heroes these days. You're a hero for turning off the water, or turning off the power. You're a local hero if you volunteer to help others like in this incredibly cheap (50 quid!) Scottish campaign. You are a hero if you water your lawn at the right times, say the WWF via Ogilvy in South africa (they also did the stickers campaign linked earlier).

 

And now, via BBDO for United Way of Chicago, you are a hero for volunteering your time again.

 

The super hero thing is kinda getting too much play these days innit? If you get one of those ideas, consider another route. You're never going to be able to do it cheaper than that Scottish campaign anyway, so don't even try. ;)

 

 

Badland: 

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