dupliclaims

 

dupliclaims

 

Asylum Films calls out Leo Burnett in open letter for stealing their idea.

Ok, perhaps they're not being quite as blunt as calling "Stop! Thief!" in their open letter, but it makes for a snappy cliff-note type headline. Asylum films have sent an open letter to Graeme Light, head of TV at Leo Burnett pointing out the blatant similarities in Leo Burnett's Ronald McDonald film to Asylums film. They call a spade a spade:

It is essentially our piece of work reshot and redone with a bigger budget. Not only the concept, but lighting, the feel and shot selection are almost identical.

Badland: 
Adland: 
 

Classic Badlander: X wants YOU - *points*

Because I am in a smartarse mood today, I'd just like to point out that Uncle Sam's "wants you" recruitment poster is totally a badlander as "Lord Kitchener Wants You" was the UK's call to personal action already back in 1914.

The "pointing at the viewer" guilt trip of the Lord Kitchener poster can be seen echoed in many more posters that came after it. Examples; Smokey the bear, Soviet Union poster by Dmitry Moor, 1941. A United States, World War I poster in Yiddish: "Your Old New Land must have you! Join the Jewish regiment". A British World War I recruiting poster with John Bull asking "Who's Absent? Is it YOU?" in 1915. A Reichswehr recruitment poster by Julius Ussy Engelhard, 1919. "You too must join Reichswehr". And so on. You, dear punter, are wanted as canon-fodder,

Badland: 
Adland: 
 

Free wi-fi networks used as ad-space, yeah we've seen this media-idea before.

See, we already Badlanded it once in "wi-fi idea ripe for picking at least twice." Yes, it's the name-your-wifi-something-to-advertise-something idea, and as predicted this is now so mature that the wifi itself is a media.

The Coffee company nudged customers to try a muffin, or "buy another coffee already" with their execution (top image) in 2008, while GermanWings led people via their free wifi (named after offers) to pages with those offers (also in 2008).

Badland: 
Adland: 
 

Hell Pizza's carbon copied ad campaign is just like New York Pizza's commercials

This is a funny badlander, that somehow escaped our attention when it first happened, this should have appeared under dupliclaims already two years go. We are slacking, our bad.

Badland: 
Adland: 
 

Cyberbullying hurts just as bad as that face-bruises Domestic Violence PSA?

Do you remember the Domestic Violence PSA - Coalition Against Battered Women: "It rarely stops" from Y&R in 2010? Yeah it was a bit like that Macy Grey video from the 90s, where the bruises appeared and vanished from her face, but here our abused heroine wasn't singing about the past. She was busy covering each mark, cut and brusies with makeup, while new ones kept appearing, which made the point of the ad : "It rarely stops".

Badland: 
Adland: 
 

Badland: now PUMA jumps on the 8-bit bandwagon too

Sure sure, this is a stylistic dupliclaim only, but since that Nike ad that had the same base idea as the 2009 Adidas ad was only posted a few days ago, I had to add this now that I've seen it. I's a pixel race! Like an old-school video game! Selling sports shoes! Puma Run!

Badland: 
 

Nike vs Adidas - inner city run becomes a computer game, twice.

It might not be as blatant, visually, as the EA sports ad that looked like the giant people in the Nike ad, nor is it based all in execution like the "sorry I'm late" twins, which made me contemplate the difference between In

Badland: 
Adland: 
 

The bossy vending machine for Delites a lot like the sassy vending machine for Nesquick

There's a new ad out, where the Delite-o-magic vending machine challenges people to press the button 100 times, bow down and kneel before it, jump on one leg and dance like a maniac, just to get a free pack of Delites. Forget that "How far will people go for the taste of Fantastic Delites?" sounds a lot like "What would you do for a Klondyke bar" for a second, and forget that it would take five hours to push the button five-thousand times, lets look at the vending machine part of this idea shall we?

Badland: 
Adland: 
 

Adidas is all in, as long as the idea stays the same.

Back in 1999, there was - according to all rumors - quite the dramatic pitch for the überhot account of Adidas. W+K Amsterdam was involved, and from the ashes of that pitch was born a brand new agency: 180. Would they show off good once they showed some work? Yes, they would. This Adidas ad blew most people away back then, and was ripped off a few times (some Dutch bank copy was in an early Badlander here). I personally applauded it for being my go-to whenever I needed to show a client that YES you do not to speak the VO when it's written on the screen already, gosh darnit.

Badland: 
Adland: 
A hipster / Un Bobo
 

Paris vs New York, Art Directors vs Copywriters, original vs inspired?

Do you know Vahram Muratyan? He's a graphic artist who lives bouncing between Paris and New York, and he's done some lovely images comparing the two cities. The coulée verte vs the high line and pâtisserie vs pastrami being my personal favorites.

Badland: 

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