dupliclaims

 

dupliclaims

 

The power of copywriting - "I am blind, please help" - twice

This cute little film reminding us of the power of choosing the right words is directed by Seth Gardner of redsnappa.com for Purplefeather.

Badland: 
 

Dear creatives, nick Dear Photograph faster next time.

Hey guys, when I say will be used in ads in 3... 2.... I expect you to get on it fast. It's been three months! Your timing is way off! Do I have to do everything myself? Sheesh. I bet you even took weekends.

Introducing 100 Years of Chevrolet.

Badland: 
 

Farmer rap battle - both shilling yogurt Smirnoff "tea party" style.

Here's a cute pairing, is the Swedish rapping ad from "Wapnö Drängar", the fictional hip-hop crew of Wapno milk farm a rip-off of the UK advert from Yeo Valley showing off the mad cow rapping skills of the "Yeo Valley Boyz"? The Yeo Valley one even has a iTunes single and wikipedia page. Lets compare!

Badland: 
 

Bear hug vs Bear hug - who is inside that suit?

Lets start with this one, it's a pro-bono ad created and shot by Florian Meinberg in 2009 who explains: "it was a spec with no real client. I just liked my idea so much that I just had to shoot it."

Badland: 
Adland: 
True Blood season 4 stunt, Romania 2011
Blood in Trevi fountain 2007
Greenpeace anti-whaling April 2008
The Blood Fountain, Swansea 2011
 

Blood in fountains? It's been done for bloody ever, kids.

Everyone seems agog with the Blood fountain stunt for True Blood in Romania. Feels like I've seen this before (I even thought I might have seen it for True Blood but I might have been thinking of Dexter's bloody urinals). From top to bottom, the most recent Blood Fountain stunt, Romania.

Badland: 
 

Photolibrary.com vs Creative Calendar - keep track of award shows, nothing beats T-minus countdown

Couldn't help but notice that the Photolibrary.com calendar with all the various important photo award dates listed, is a tad similar to the recent Creative Calendar with all the important award dates listed.... At least in the base idea, list award deadlines on calendar. Not in execution, they're miles apart in style. Also, one is for a client while the other is self-promo for Leo Burnett, so they care about different award shows too.

Photolibrary created by Brandcom Middle East UAE in 2008. The Creative Calendar made by Leo Burnett, Paris 2011

Badland: 
 

Vertical Limit Vs Killer Mountain cinema posters. Can't K2 be seen from another angle?

Joe La Pompe shared this rather obvious cut&paste illustration job with the words "11 years after...". Perhaps people think that if the art you're tracing is old enough, people won't remember it? Somewhere there has to be a photograph of K2 through other mountain cracks that served as a base for these images, I'm sure of it. This reminds me of Nazi Meat, where an ad back in 87 had traced a Hitler Youth Poster for the genuine propaganda feel.... (posted 1998 and still going strong)

The tracing done on that image is hilarious, and matches up perfectly.

Badland: 
 

The Big Bus Challenge 2011 winning idea was already done by WSPA in 2008

Ooops!. The Big Bus Challenge is a fun competition where the brief is to 'show off their skills with some brilliant Bus advertising', using the scale and shape of bus ads. The winning entry for the client Compassion in World Farming by ad agency Elvis Communications visually crammed sheep into the bus to remind us all that while we might think our commute stinks, animals have it far worse.

Which is all good, except WSPA already did exactly that back in 2008. On buses. And it was noticed.

Badland: 
 

Björn loves John, plays vertical tennis live on billboard. Adidas & TBWA Japan did vertical football 2004.

It was a lovely sunny day this Saturday, and on the outside wall of the famous department store NK in Stockholm, Björn Borg met John McEnroe for a game of vertical tennis.

Except they were stuntmen, of course. "We couldn't convince the original players to do a re-match on the wall" said Pernilla Johansson, global PR-&-Event at Björn Borg, to Resume.se.

Badland: 
 

MTV drunk valet vs Brazil drunk valet. Spoiler: neither are actually drunk.

No idea how this Badland happened, it's a very clever idea and seems so obvious in hindsight that it's entirely possible that both were thought up independently. The Indian version from Ogilvy in Mumbai was in Cannes 2008, while the Brazilian version got silver in promo and activation 2011. Ooops!

Lets compare and contrast. Cannes 2011 seems to be the year of "seen it". Sadly.

Badland: 

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