Lets start with this one, it's a pro-bono ad created and shot by Florian Meinberg in 2009 who explains: "it was a spec with no real client.
Remember the Amnesty posters that depicted torture in far off lands as if they were happening where the poster was? The visual trick used was the transparent meme that hit it big on Flickr earlier, which might have inspired the posters. Later similar ideas appeared Kids company was badlanded for being similar to Amnesty, in execution at least.
Couldn't help but notice that the Photolibrary.com calendar with all the various important photo award dates listed, is a tad similar to the recent Creative Calendar with all the important award dates listed.... At least in the base idea, list award deadlines on calendar. Not in execution, they're miles apart in style. Also, one is for a client while the other is self-promo for Leo Burnett, so they care about different award shows too.
Photolibrary created by Brandcom Middle East UAE in 2008. The Creative Calendar made by Leo Burnett, Paris 2011
There's a bit of a cat-fight between the ASA Ireland and the ISPCC Ireland right now. The ASA upheld a complaint against the ISPCC's "when I grow up" on the grounds of - wait for it - gender inequality.
Joe La Pompe shared this rather obvious cut&paste illustration job with the words "11 years after...". Perhaps people think that if the art you're tracing is old enough, people won't remember it? Somewhere there has to be a photograph of K2 through other mountain cracks that served as a base for these images, I'm sure of it. This reminds me of Nazi Meat, where an ad back in 87 had traced a Hitler Youth Poster for the genuine propaganda feel.... (posted 1998 and still going strong)
The tracing done on that image is hilarious, and matches up perfectly.
Ooops!. The Big Bus Challenge is a fun competition where the brief is to 'show off their skills with some brilliant Bus advertising', using the scale and shape of bus ads. The winning entry for the client Compassion in World Farming by ad agency Elvis Communications visually crammed sheep into the bus to remind us all that while we might think our commute stinks, animals have it far worse.
Which is all good, except WSPA already did exactly that back in 2008. On buses. And it was noticed.
It was a lovely sunny day this Saturday, and on the outside wall of the famous department store NK in Stockholm, Björn Borg met John McEnroe for a game of vertical tennis.
Except they were stuntmen, of course. "We couldn't convince the original players to do a re-match on the wall" said Pernilla Johansson, global PR-&-Event at Björn Borg, to Resume.se.
No idea how this Badland happened, it's a very clever idea and seems so obvious in hindsight that it's entirely possible that both were thought up independently. The Indian version from Ogilvy in Mumbai was in Cannes 2008, while the Brazilian version got silver in promo and activation 2011. Ooops!
Lets compare and contrast. Cannes 2011 seems to be the year of "seen it". Sadly.
Flashback to Cannes lions and the Gold winning PR entry called Tramp A Benz which consisted of a man who hitchiked through Germany, but only in Mercedes Benz. He blogged about it, he facebooked it, there was even a book printed in the end showing all the nice drivers who picked him up. He was Stefan Gbureck, a former Hugo Boss model and 'emerging street photographer and performance artist from Berlin'. It all seemed to be his idea, even if he used the classic Mercedes line "The best or nothing" on his brown paper cardboard as he hitched.
WWW.TOSAY.IT "Public Interventions" displayed in the Behance gallery, the artists say their project is all about "text, streets and internet as an artistic medium"... but what I see is a very familiar line, and funnily enough a very similar type treatment. What are the odds?
Michael Lee Johnson explains:
I recently ran a Google+ advertisement on Facebook that got all of my campaigns suspended. - Great.
The message from Failbook said the following:
P.S; Facebook - You Suck.
Interesting. What part of the TOS did a Google+ ad break, do you think?
Update Julio Fernandez played internet-detective and went on a string to find out. He set up a similarly worded ad on Facebook and just had it approved.
Tiny billboards. Seen 'em. They're very cute. Sometimes they even make sense for the client. Even Andy and Joe have a wee one in their portfolio. The first billboard shown here is the most recent, for Smart cars - "small is beautiful", from BBDO, Toronto, Canada. Very adorable. aaaw. Back in 2008 Deutsch/LA did tiny billboards for "Little Big Planet". Also very cute. My favorite though is Johan Van Oeckel's work for Antwerpen Miniatuurstad (miniature city) back in 2006 - he didn't just have tiny billboards but also tiny ad trucks driving around the streets. Win!
This is under "banned" though, surprise, it wasn't! When the Norwegian 'dating' company Victoria Milan launched in the Swedish market advertising "make life exiting, have an affair" it was quickly dubbed the "cheaters site" and had people talking everywhere. Swedes, mostly known for topless sunbathing and bikini teams around the world (I know that makes no sense) were all shocked by the idea, and a whopping 206 individual complaints arrived at RO (The advertising ombudsmans) offices demanding that the campaign be stopped for moral reasons as it encouraged infidelity.
Big fat hint: there is none. No, wait! I know, in the 2008 German one I get to use that funky double-s that looks like a B when I describe it, since it's called: Die Straße ist überall. That was fun!
No, this isn't exactly the same, at all but the similarities are funny. Top image - Hasan and Partner campaign for the Clio Awards appearing Feb/March, 2011. Please don't be mad at me Ami - I'm easily amused today. ;)
Currently a company called Vanity Barcodes are strutting their stuff in various press releases where founder Yael Miller from Jersey gets to explain all the fun barcodes they can offer. We recall a company called "Barcode Design" in Japan that won a Cannes Titanium for this in 2006, and so does everyone else. Though even back then, it was badlanded as Pfadfinderei in Germany did design for record labels that had fun with the codes earlier too. I'm not badlanding this to be mean, I'm alerting you designers out there to a new skill you'll need - plus it's fun! I bet you've been doing this to barcodes in you sketches for years already.
Knullträdet.se a.k.a F**K TREE won a Silver Lion in media this year, the 'campaign of the year' nomination in Sweden, and now the dubious honor to be included in the history of Badland.
You see, we wrote about the Durex Sex Tree idea here when Ad student Henrik Düfke at Miami Ad School showed it to us back in 2009. I hope he's the guy you hired, Starcom, but I don't see his name anywhere on the credits list, so I guess not huh? Shame shame. ;)
Here's a pretty classic visual Badlander that seems to have popped into creative teams head this spring.
The print ad fort Samsung computers, which shows goldfish swimming to the disc icon, was created by Impact BBDO in Dubai this february. Tagline: "leave nothing behind" - store it all on Samsung HDD.
The print ad for Beko which contains tanks all trekking toward the USB device in the corner of the TV-set, is created by TBWA, Istanbul and ran in April/May 2011 - headline is "The USB recordable TV." .
A Cadbury's ad with the line "Move over Naomi, there's a new diva in town" references the supermodel Naomi Campbell's infamous "diva"-style tantrums, but Naomi feels certain it's the color of her skin that's described as she says to the Independent.
"I am shocked. It's upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humour in this. It is insulting and hurtful."
Creatives are influenced by the world around them and pop culture. Proof with these two horror movie inspired ads--One for Dirt Devil and a series for B&Q. At least they spoofed the classics instead of one of the new films in the genre. ;)
Directed by Andreas Roth, the spot titled "The Exorcist" to mark the Dirt Devil vacuum away the horror film of the same name to demonstrate the power of their products.
The other day, when my way too cool for school teenage niece asked me if I liked Urban Outfitters, I bit my tongue not to roll into a Badland tirade. I do love the store, you can get all kinds of crap-you-never-knew-you-totally-needed there (fashions? Not so much), but I have seen this sort of thing play out too often.
"The Ultimate Driving Machine" BMW set its sights on creating the ultimate ad homage, and rung up TRON: Legacy Director Joe Kosinski and editor Jim Haygood for a fresh twist on the "Refuel" commercial.
The BMW 5 series car is minding its own, blazing down a long stretch of desert highway when a massive Boeing KC-135 appears, lowering a fuel dispenser down to the car. The entire KC-135 was built digitally by the crafty people at Digital Domain. The digital production team was led by VFX Supervisor Eric Barba (who was also VFX Supervisor on "TRON: Legacy"). He worked closely with Kosinski to determine stall speed and the kinds of real interactions that would take place between the car and the ground to make the spot wholly believable. Have a look.
Warning Warning! Really annoying disabling of magazine-function in ads on iPads will
soon get really tiresome - scratch that, it is already.
Seems that the sway/pro-bono-type clients are the only ones who dare try this trick, Amnesty started it with the ad that would not swipe away in an iPad newspaper. Sure, fine, that ad makes a good point, but disabling a function to make that point is hella risky.
As we start to peel, shave, wax, slim down, get manis and pedis and new haircuts and then try on new bikinis for the summer, let me remind all you creatives that fruit & veg peeled in bikini fashions has been done. It's fun to do, but we've seen it. ;)
The fat veg on the right are for magimix XL food processor, and were done by Grey, Tel-Aviv, Israel. The idea is to show "fat" fruit, as the processor can handle big veg. The "Fresh All Summer" fruit was done for Calgary market by WAX last year, and extolls the virtues of eating fruit to look fresh. Thus another idea, but the visual we've seen already. I suspect we all start drawing bikinis on stuff once the sun if out after a winter as long as the last one we had..... Really, who can blame us?
Pretty much as soon as Osama was caught, and it was revealed that a courier had given him up, the jokes started flying on twitter and bets were hedged on when adkids would make ads for Fedex based on this. Adgrunt @Purplesime even warned against it:
"Dear ad students: Don't do the bin Laden courier ad for DHL or Fed-Ex. I know, it's tempting..."
Tempting enough to already have been done? Of course! And not just once, but twice, as Joelapompe shows here, once for Beta Express Shipping, and once for Deppon Express Shipping. @joelapompe always has to have the last word when it comes to Badlanders. Show-off. ;)
It's high time to Badland that Tetris image too often used to show how you can fit items into cars and furniture into your house. We get it. It's an easy visual.
Fans of Italian street artist Blu have been poking me to display this Badlander pairing. Since I'm fresh out of snark, having just spent it all on a re-run of Jersey Shore, I'll just point at these two and say enjoy the cool animation, kids.
"Muto" a short film by Blu, shot in Buenos Aires and Baden, 2008
Music by Andrea Martignoni, produced by Mercurio Film, assistant: Sibe
Agency: BBDO Berlin, Director: Jose Gomez @ Shilo, shoot location (wait for it....) Buenos Aries!
@CreativeTweets has spotted a neat badlander, and explains "My fellow admen, this is why they hate us". No, not just because the ad itself, line at least, is a dupliclaim or rather a homage of sorts, but also because that sexist rhetoric is getting real tired now. Sociological Images who found the ad do not like the idea that "non-virgin women are just like used cars".
As Lauren points out, it’s blatant objectification of women, but “in addition to objectifying women to sell vehicles, this campaign suggests that a woman’s sexual past is equivalent to depreciation.”
The Dalewurfel.com ad is meant to be a self-referential ad, adding "....but do you really care?" to the headline. This doesn't make it any less tasteless though. I've shown the BMW ad here before in the post: Boys, Girls - this is not a competition. Sexist ads are bad for everyone.
In the least surprising bit of news this week, Adfreak reports: "Manwich ads yanked for slapping girly men. The ads which were on youtube last week have been pulled from there, after ConAgra received complaints. The petition at Change.org argues: "Violence against gender non conforming men and women is a serious problem in our country and should not be used for lazy jokes in advertising. Every year thousands of men and women are victims of hate crimes because of their perceived sexual orientation or gender identity. This commercial series glorifies those crimes."
This tweet alerted us to the fact that some people figured the "bar" thing representing coverage was already done to death, as it reads:
So...@EtisalatUAE caught copycatting ads again...where's @adland and @adnationme when you want em? https://twitpic.com/44zrnd
The first thing I thought of was BBDO's AT&T campaign shot by Pete Barett when I saw the "increasing bar" idea. The extra funny in the tweeted example is that both images depict skyscrapers. A very easy choice, AT&T thought further than that.
Mad magazine and ad agency Serviceplan in Germany have revived the Economist "light bulb" people sensor poster from way back in a spoof sure to make all adgrunts giggle a little. See, in the Economist poster, the light bulb came on when a person passed underneath it. In the MAD version, it shuts off. Har har har! A bit self-referental for my taste, but advertising people are probably the only consumer group who still buy Mad magazine and old Far Side cartoons so I'll let it slide. ;)
This is probably just me, but I chuckled just now when I remembered the 1996 Coors Light Super Bowl commercial "Rocky Mountain high". In this ad, stranger enters the bar, is eyed up by all the local barflies, and then they break into song....
Our first Superbowl Badlander is this pairing, yes, Coke did it again. Shoutout to Anantha who jogged my memory-cells, the Coke ad border-dispute idea was once done in an ad for whisky in India. Is this becoming a habit? Last year we found the Coke sleepwalking ad had been done as an Israeli yogurt-drink ad way back in 2001. Brainsync again! Drats.
Lets compare and contrast, shall we?
Doritos® and Pepsi MAX® are experiencing a bit of controversy regarding their annual Crash The Superbowl competition this year, as two ads depicting gay men have made the rounds on the web as if they were potential Super Bowl ad airs, despite never making it to the final round of the competition.
Frito-Lay Director of Public Relations Chris Kuechenmeister told GLAAD the ads were two out of 5,600 that were submitted to the company for its “Crash the Super Bowl” contest. He said the ads were not among the finalists chosen by a panel of judges, and have no chance of airing during the Super Bowl or otherwise.
It's only been a month since the pregnant nun munching on ice-cream was pulled, now the latest Antonio Federici meets the banhammer. Seems this was their strategy all along.
The ad which only ran in Look magazine, showed two priests in full robes eating from a tub of ice cream 'in a seductive pose as if they were about to kiss passionately', the Advertising Standards Authority (ASA) said. Six complaints later, presto - banned.
Defending the ad, the ice-cream company said it did not mock Catholicism but 'reflected the grave troubles they considered affected the Catholic Church'.
It's been probably six months since the last advertising offense toward Catholics, but we're at it again reports AP. The Antonio Federici brand has a posted with a heavily pregnant nun standing in a church holding a tub of ice cream and a spoon, with the strap lines declaring "Immaculately conceived" and "Ice cream is our religion".
The ASA says they've received ten complaints from people who said the ad offended christians.
AdFreak and Adrants are going gaga over the latest Wonderbra idea, a 3D billboard in the UK. While Steve happily admits that he'll be a danger behind the wheel when posters like this distract him, just like that breathless Daily Mail article fears, Adfreak points out that Wonderbra have done the 3D thing back in 2008.
Jared Hess, of Napoleon Dynamite fame ponders if racism is the reason these ads he directed were pulled. In the ads a jheri-curled soul singer is seen serenading a pig and a funnel cake, in a rather over the top fashion. The Utah State Fair Board members have said the ads just "weren't right." Some said they were offensive.
The Utah State Fair Board decided to pull the TV ads when some board members felt they had "sexual undertones" and were "over the top." But Hess says he believes it was only because the actor is black.
The actor in the ad, Markus T. Boddie says he doesn't believe the decision was racially motivated, but he can't say for sure.